research and planning draft 3 part 1 d

RESEARCH AND PLANNING DRAFT 3 PART 1D

Part F

Conventions of TV Documentaries Convention What is it/ Why its used?

Archival Footage and Photographs • ‘Old’ images • Newsreel footage

• Shots from fiction films.

Talking head“interviewees”

• In their own environment- occupational/home • Sometimes on the road.

• This is used for people views and interpretations on different ideas.

Jiggly Camera • Form of re-enforcing documentary reality.

Voice over narration • Usually occurs to explain an image or what is going on in the scene

Re-enactments • Stages real event that has already happened. • Most of the time it uses actors and not the original characters.

Montage/Sequence • It conveys ideas visually by putting them in a specific order in the film. • Narrative montages involve the planning of sequence of shots used to

indicate changes in time and place. Ideational montages link actions with words, and are often used in documentaries.

• This visual representation of the characters thoughts helps position the viewer in the story, and helps the viewer better understand what

the character is saying

Conventions developed.Fonts We are using fonts of

popular fast food restaurants and

supermarkets for our titles.

Archival Footage/Photographs

Instead of archival footage we have used archival

photos as we do not have the resources to obtain the

videos.

Voice Over Narration Our narrator/voice of God will be taking part in the

experiment.

Montage/Sequence We will use montage to reiterate what the voiceover will be stating. The montage will also allow us to show the experiment to prove our theory.

Conventions Challenged

Before: After:

We are challenging the stereotype of a presenter, by having it be a black girl, not white and someone who is young instead of middle aged.

The voiceovers are viewed as the voice of God and are not mixed with the interviewees.

The voiceovers will also be the interviewee, therefore they will be taking part and also looking at it from an outside perspective.

Conventions used.

Archival footage

‘real people’ interviews & talking heads

Jiggly camera

Statistics and facts

Set ups

Part G

This is how we presented our first 5 minutes with a breakdown of what the colours represent on a slide before.

RIANNA

This is how we presented our first 5 minutes with a breakdown of what the colours represent on a slide before. RIANNA

What we did next?

• We spoke with our teacher and understood we needed to break down our ideas more.

• As a group we brainstormed more and ended up with new episodes.

• On the following slides are some of our brainstorms.

RIANNA

RIANNA

Information

• Series name: Food for thought (possible title)• Series length: 3 hours• Number of episodes: 3• Episode length: 60 minutes• Episode names (in order): 1st Ideologies 2nd

Advertising 3rd Capitalism

RIANNA

Episode 1 IdeologiesSubtopic break down

1.) Stereotype/Representation of food

2.) Sexuality 3.) Presentation of models and food

• Exploring which foods are seen as fun/boring and why? E.g. potatoes and chocolates (using kids to demonstrate this)

• Look for the common factor with the fun/boring foods and why/how?

• What products challenge this idea? How E.g. Kellogs Special K is ‘sexy’ when its flakes

• Exploring what foods are sexualized

• How are food sexualized e.g the M&S adverts

• Reasons behind companies making food seem sexy

• Products which challenge the idea of sexualized e.g the MALE in aero adverts

• Why is unhealthy food modelled by healthy looking people

• Why don’t we see the true representation

• How does this effect the public

RIANNA

Episode 2 AdvertisingSubtopic break down

1.) Company image 2.) Celebrities 3.) Dream vs Reality (presentation of food)

• Which adverts are more family friendly/sexy/funny/store orientated etc

• What does each advert tell us about the store

• Exploring how celebrities enhance company image, do they?

• What celebrities are with what supermarket? Reasons why?

• The connotations employing each celeb means for the store

• How do celebrities relate to customers e.g stacey solomon – young mothers ?

• British ideal of chicken, showing the public a picture of cooked chicken and a advert ‘cooked’ chicken to see what they pick, why?

• How is this ideal made, can we all achieve it as some adverts imply

RIANNA

Episode 3 CapitalismSubtopic break down

1.) Company information 2.) Sponsorships & endorsements

3.) Deals within store (linked to advertising)

• Research into the big players in the food market

• Statistics on annual takings – looking at what demographic spends more, where they spend more (fruit/alcohol/etc)

• Are the prices fair and relative

• EXAMPLE: if KFC and SAMS get their meat from the same place why is there such a big difference in cost?

• What does X celebrity being with X store/shop mean for the customer

• Are sponsorships made with record labels for examples to coincide with an album release

• Weird sponsorships – McDONALDS – OLYMPICS

• Should fast food be associated with the biggest sporting event ever?

• Do the deals make us spend more? 3 for 2 when we only needed one?

• Is the blatant recent competitiveness between supermarkets good or bad?

• Are we being tricked? Prices being raised higher 2wks before to be ‘lowered’ when they were cheaper 3wks ago?

• Are we now buying for no reason?

• Deals to good to be true? – sell by dates etc

RIANNA

Information on the 5 minutes

• Taken from which episode? Episode 1 – Subtopic 2

• Brief reason why? – As a group we wanted to ascertain why food is being sexualised and opinion on it

• Continued on next slide

RIANNA

What do you hope the audience will gain from the 5 minutes?

• Rianna: An understanding that food is sexualised for us to be more attracted to it and in turn buy more.

• Tiara: insight to how products are advertised and why

• Shahna: more knowledge on sexualisation and showing them differing opinions on it

• Nkechi: make the audience aware of techniques use to glamourize (in reference to food)

Details of the 5 minuteswhat will happen

• Montage shots of hyper sexualised food• Voiceover while this is happening• Mid shot of the presenter talking• Cross back to the montage shots• Voiceover again• Cut to statistics about food expenditure on

average/family case study on how the economic climate has effected their spending

RIANNA


• Presenter introduces the store we will be focusing on

• Presenter questions the public ‘describe Marks & Spencer in 3 words’

• We see 3/4 groups of people answer• Statistics and information on the store• Presenter shows what we are now buying more

of and less of (relation to our economic climate)

RIANNA


• Presenter tells the audience that we are still our there shopping so what is it down to?

• Have peoples reactions to some M&S adverts• The audience do not see the advert, just the

reaction to it• Set up of an old style kitchen and presenter

questions how food and cooking has gone from the set up shown to being described as this

RIANNA


• * this being the public opinion of what Marks and Spencer is like

• * the set up will be cuts of cake mix being whisked/full baking tin put in the oven/cake cooking/being taken out/decorated/sliced

• What we are hoping to show next is from a member of the public a negative opinion of how sexy the adverts/food has become

RIANNA


• Present our own findings from the public• This part is mainly voiceover heavy with props

showing our results and Voice of Authority saying the questions

• These results will then lead up to question experts.• So far in mind we have sociologists/possibly M&S

worker/manager/student who studies gastronomy/Chef/food tech teacher

• Ending on Presentation of models and food introduction

RIANNA

Introduction – nearly 2mins

Introduction of subtopic – nearly 1min

Development of subtopic – nearly 2mins

Preview of next topic – C. 20

seconds

• Montage shots of hyper sexualised food• Mid shot of the presenter talking about hyper

sexualised food• Cross back to the montage shots• Statistics

• Presenter introduces the store we will be focusing on

• Public opinion on Marks and Spencer• Statistics on the store• Reaction to Marks and Spencer adverts from

‘actors’• Set up in kitchen to question the change in

food representation

• Public opinion of Marks and Spencer’s adverts positive and negative

• Present findings from our own case study• These results will then lead up to question

experts.• So far in mind we have sociologists/possibly

M&S worker/manager/student who studies gastronomy/Chef/food tech teacher

• Voiceover asking why are products like this being advertised by the attractive healthy model if it makes you like this

• Clips of the male Abercrombie and Fitch models

• Clips of falling chocolate• Clips of ‘large’ people walking

research and planning draft 3 part 1 d

Business