report business plan 1st destination bowling center
DESCRIPTION
business plan proposeTRANSCRIPT
1ST DESTINATION BOWLING CENTRE
CHAPTER 1: INTRODUCTION
1.1 Introduction of the product
Our product’s name is Mulitifunction Recycle Bin. The idea of the name comes from
our partner’s brainstorming. We take about three to four days to decide the best name of our
product. We think Multifunction Recycle Bin is the best name and it is suit with our soul. Our
group partner’s is Masturina binti Hamdan, Nor Hajasmira Binti Jaafar, and Nur Fatihah Binti
Mat Seman.
Multifunction Recycle Bin is one of the dustbins that has three function for user to
distinguish the garbage. So, user can throw the garbage based on the colour of the dustbin.
Blue colour is for paper, Chocolate colour is for glass and Orange colour is for aluminium.
Before we create this product, we need to buy the materials which are dustbin, wheel,
paint, brush, net and decorative. It takes a few days to finish up this product. We were
already found the cheap cost of the material in order to create an innovation product with
lowest cost.
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1ST DESTINATION BOWLING CENTRE
1.1.2
1.1.3 Industry Profile
The sports business means many different things to different people. This is a truly
global industry, and sports stir up deep passion within spectators and players alike in
countries around the world. To one person, sports are a venue for gambling; to another, they
are a mode of personal recreation and fitness, be it skiing, cycling, running or playing
tennis. To business people, sports provide a lucrative and continually growing marketplace
worthy of immense investments. To athletes, sports may lead to high levels of personal
achievement, and to professionals, sports can bring fame and fortune. To facilities
developers and local governments, sports are a way to build revenue from tourists and local
fans. Sports are deeply ingrained in education, from elementary through university
levels. Perhaps we cannot state with confidence that sports enrich the lives of all of us, but
they certainly entertain a huge swath of the world’s population. In addition to economic
impact, the largest single effect that sports create is that of gripping entertainment: hundreds
of millions of fans around the globe follow sports daily, whether via radio, television, printed
publications, online or in person, as spectators or participants.
References:
(http://www.plunkettresearch.com/sports-recreation-leisure-market-research/industry-and-
business-data)
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1ST DESTINATION BOWLING CENTRE
1.1.4 Location Business
FIGURE 1.1.4.1: MAP OF KOK LANAS
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*We are here.
1st DESTINATION BOWLING CENTER
1ST DESTINATION BOWLING CENTRE
FIGURE 1.1.4.2: MAP OF THE LOCATION OF 1ST DESTINATION BOWLING CENTER
1.1.5 Date of Business Commencement
15TH January 2016.
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*We are here.
1st DESTINATION BOWLING CENTER
1ST DESTINATION BOWLING CENTRE
1.1.6 Factors Selecting Business
I. High Demand
In Kelantan, there are only three bowling center which are located in Billion Kota Bharu,
Kompleks Sukan Perdana Kota Bharu and Kota Bharu Mall. So, from our research and
observation, we have decided to open a new bowling center at Kok Lanas, Kota Bharu.
When demand from customers was exceed from supply, it will cause many customers
cannot play it, so it make customers refuse to go again there because of frustration for the
services and lack of chance to play bowling. Other than that, it will waste their time for certain
people that live too far from the center. So when we operate this center, it will help and
overcome this problem where it is located at strategic places especially for students and
publics from Machang, Jeli, Bachok, Pasir Puteh. Students and publics from Kota Bharu also
can join us. In addition, in our bowling center, there are also having dry café that provide
sweet corn and fruit juice, so customer can buy our products when they are there.
II. Interest
As we known, not all people like to do outdoor sport because of many reasons. They
prefer more to do indoor sport. Same with bowling sport, many people especially teenagers
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1ST DESTINATION BOWLING CENTRE
like to play because it is more relaxes and cool. Not only for teenagers but family also like to
spend their leisure time to play bowling. When we compare to futsal, female have a problem
because not all can play it because it more aggressive and prefer to male, so they choose to
play bowling because it suit with their heart and soul. In the other hand, interest is one of the
important factors to students and publics in order to choose to spend their leisure time and
make it as one of their hobbies. Nowadays, students always follow the trends so to ensure
that they are not left behind, we are provide something that match with their interest such as
cyber café and apparel boutique.
III. Less of competitor.
There are only three bowling center in Kelantan that are higher competitiveness and have
been known with others which are located in Billion Kota Bharu, Kota Bharu Mall and
Kompleks Sukan Kota Bharu. So, when there are only three centers in Kelantan that higher
competitiveness, the competitor is less. It will ease for us to establish the bowling center
when less of competitor in the area. Normally, bowling center are located in town center
which are people always crowded in town center especially during holidays. So, when we
build this bowling center at Kok Lanas, the competitor of the bowling is quite less if
comparing to them. Besides on that, it also less of the competitor with other sport such as
futsal, football and snooker because bowling is one of the indoor games that suitable for both
male and female.
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1ST DESTINATION BOWLING CENTRE
1.1.7 Future Prospect of Business
I. To make a renovation on our floor
Our prospect future is we want to make a renovation on our floor. We want to change
plaint color to be more aggressive to attract more new customers and to improve loyal
customers. For the dry cafe, we want to add the new menu such as western food and our
new recipe. We also want to renew our ladies and gent room to make customers more
comfortable. We will always change the perfume to ensure that the customer feel the
differences that we will make. For prayer room, we also want to make a renovation and we
want to add a space for reading. In addition, we want to add the clothes of pray. So, the
customers will not take a long time to wait their turn to pray.
II. Build our own buliding
Other than that is we would like to build our own building and also add new branch in
other town such as at Bachok, Tumpat and Jeli. The reason why we choose those places in
order to open new branch in the future because we want to develop the rural area to ensure
the urban and rural area is same in the development. Besides that, we want to introduce to
rural area citizen the trend that must they follow, so that they will not miss the changing.
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1ST DESTINATION BOWLING CENTRE
III. To add more floors for other outlet
In addition, we also want to add more floors for other outlet such as spa, snooker room,
gymnasium and mini boutique. For the mini boutique, we will always follow the new trend
from day to day but it will suit for our culture. Meaning that, we will always update and deal
with the supplier about the latest trends from day to day. We choose these outlets because
we believe in the future people will be more concern toward healthy and beauty life.
Nowadays people already concern about it but there are still have people that do not care
and do not take it as important for their life, so for future it will be 99% mostly people that will
concern about it.
IV. Add new product
The last one is, we also want to add new product. We will not focusing on one products
only. We will add the products where that product is different from other company. So that,
we can market the product when it is become popular in other country in order to promote
the product to such country that are have develop such as Brunei, Singapore, China and
Japan. These countries are already developed if compared to our country. The product that
we want to add is the product that we produce on our own. Examples of the products that we
want to add are ice- cream, loan services and cosmetics. These products can help our
company to run the profit.
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1ST DESTINATION BOWLING CENTRE
1.2 PURPOSE OF BUSINESS
I. This business plan is prepared by 1st Destination Bowling Center for the purpose of
obtaining working capital, loan from BIMB for the amount of RM 2.5
million. .
II. This business plan is prepared by 1st Destination Bowling Center as a guideline for
the managing the purpose venture.
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1ST DESTINATION BOWLING CENTRE
1.3 COMPANY BACKGROUND
Name of the Company : 1st DESTINATION BOWLING CENTER
Business Address : Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn Bhd,
Lot 402-411 Jalan Kuala Krai, 16450 Kota Bahru.
Correspondent Address : [email protected]
Telephone Number : 09-7252490
Form of Business : Partnership
Main Activities : i. Bowling Sport
ii. Dry cafe
Date of Commencement : 15th January 2016
Date of Registration : 1st August 2015
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1ST DESTINATION BOWLING CENTRE
Registration Number : DCC 4111
Name of Bank : BIMB
Bank Account Number : 030344400065650
1.4 OWNER/PARTNER’S BACKGROUND
NOOR AMIRA BINTI RAMLI
Identity Card Number : 820630-03-6000
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1ST DESTINATION BOWLING CENTRE
Permanent Address : No. 10, Jalan Joran 1/24A, 40000 Shah Alam,
Selangor.
Correspondent Address : [email protected]
Telephone Number (HP) : 013-4383794
Date of Birth : 30th June 1982
Age : 30 Years Old
Marital : StatusMarried
Academic Qualification : Degree (BBA) in Islamic Banking UiTM, 2003
: Diploma in Banking UiTM, 2000.
Course Attended : Organizational Behavior
: Entrepreneurship
Skill : Have a commitment to the ideas of quality and equity in
dealing healthcare.
: Have the ability to challenge the way are and find better
alternatives.
: Honesty and fairness in dealing with other people.
: Willingness to work with others and respect their view.
Experience : President of Koperasi Siswa UiTM Machang Bhd for the
year 2001-2002
Present Occupation : Work as a businesswoman.
Previous Business : Gold, diamond, silver, and pearl business.
Experience
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1ST DESTINATION BOWLING CENTRE
NOR HAJASMIRA BINTI JAAFAR
Identity Card Number : 800610-04-5860
Permanent Address : No. 6 Jalan Ceria 3/6, Taman Universiti Indah, 43300 Sri
Kembangan, Selangor.
Correspondent Address : [email protected]
Telephone Number (HP) : 014-5430675
Date of Birth : 10th June 1980
Age : 32 Years Old
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1ST DESTINATION BOWLING CENTRE
Marital Status : Married
Academic Qualification : Degree (BBA) in Islamic Banking, UiTM, 2003
: Diploma in Business Management, UiTM, 2000
Course Attended : Human Resources
: Organizational Behavior
Skills : Have a commitment to the ideals of quality and equity in
dealing healthcare.
: Have the ability to challenge the way are and find better
alternarives.
: Honesty and fairness in dealing with other people.
: Willingness to work with others and respect their view.
Experiences : Vice President for the Majlis Perwakilan Pelajar Uitm
Kampus Machang for the year 2002.
Present Occupation : Work as a Head Master at Sekolah Menengah
Kebangsaan Kandis, Bachok Kelantan.
Previous Business : Owner of boutique business at Boutique Collections Ajas
Experience
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1ST DESTINATION BOWLING CENTRE
.
NUR IFFA RINI BINTI W.SHAIDI
Identity Card Number : 831212-14-5770
Permanent Address : No. 11, Jalan Kenanga 4 20/26B, 40000 Shah Alam,
Selangor.
Correspondent Address : [email protected]
Telephone Number (HP) : 012-2792242
Date of Birth : 12 December 1983
Age : 29 Years Old
Marital Status : Married
Academic Qualification : Degree (BBA) in Finance UiTM 2005.
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1ST DESTINATION BOWLING CENTRE
: Diploma In Business Study UiTM 2003.
Course Attended : Finance
: Marketing
Skills : Have a desire to get things done.
: Willingness to work with others and respect their view.
: Strengthen to do research on public.
: Efficient in speak and write.
: Have various communication skills.
Experiences : President of Publicity and Multimedia of Economic Club
UiTM (2003).
Present Occupation : Work as a Manager of First Lady Boutique, Kota Bharu
Kelantan.
Previous Business : Open Spa and Salon at Kuala Lumpur.
Experience
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1ST DESTINATION BOWLING CENTRE
SITI MAINI BINTI MOHAMED
Identity Card Number : 851004-03-5840
Permanent Address : Lot 52, Taman Sentosa 1, 71800 Nilai, Negeri Sembilan.
Correspondent Address : [email protected]
Telephone Number (HP) : 017-8075990
Date of Birth : 4 October 1985
Age : 27 Years Old
Marital Status : Single
Academis Qualification : Degree (BBA) in Finance UITM 2008.
: Diploma in Business Study UiTM 2006.
Course Attended : Finance
: Marketing
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1ST DESTINATION BOWLING CENTRE
Skills : Being confident with numbers.
: Willingness to work with others and respect their view.
: Honesty and fairness in job.
: Have various communication skills.
Experiences : President of Publicity and Multimedia of Economic Club,
UiTM (2003).
Present Occupation : Work as a Manager of Interior Designer at Ilham
Company, Kuala Lumpur.
Previous Business : Manager at Hotel Intan Perdana.
Experiences
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1ST DESTINATION BOWLING CENTRE
1.5 LOCATION OF THE BUSINESS
Our business location is located at Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn
Bhd, Lot 402-411 Jalan Kuala Krai, 16450 Kota Bharu, Kelantan.There are a few reasons
why we choose that location. First of all is because of the physical location. The location is
adjacent to the main roads which is it is suit to us to operate our business area it. This is
because our target market will see the 1st Destination Bowling Centre. So, people will always
full when it is located on that area especially on holiday. Besides that, students can spent
their leisure time at the Destination Bowling Centre. In the other hand, publics which are kids,
teenagers and also adults can hang out at there.
In Kelantan, there are only two bowling center that are famous which are in Kota
Bharu Mall and Kompeks Sukan Kota Bharu. So, if we built it around Kok Lanas, peoples
around Jeli, Kuala Krai, Tanah Merah, Machang and other small town will just go to Kok
Lanas to playing bowling. It will not make they feel trouble to go there because the location is
quite near compare to the Kota Bharu. Kok Lanas is one of the development towns. So, any
needs that they want, they can find it around Kok Lanas towns.
We have decided to hire purchase the third floor of Pasaraya Econjaya Kok Lanas.
So, we will make some renovation to give it looks better and more satisfied to us and our
customers. We can choose our own design in order to decorate the buildings to make it more
cheerful in order to attract the people to entry in our bowling center. In case there are any
problems with our floor, we can repair it as soon as possible. The sizes of the floor are quite
large. The floor can be divided by two. 2 over 3 can be bowling center and 1 over 3 can be
dry cafe.
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1ST DESTINATION BOWLING CENTRE
In addition, the basic amenities that we have provided at our floors are water,
electricity, telephone lines, toilet, prayer room and Wi-Fi. So, these basic amenities can make
people comfort to stay in it. This is because people will ease to serve their self by having
these basic amenities if they stay for long time.
CHAPTER 2: ADMINISTRATION PLAN
2.1 Vission and Mission
2.1.1 Vision
To be the best bowling center company in Kelantan and in Malaysia. We also
offer delicious and “halal” food to our customers.
2.1.2 Mission
To open more branches.
To become more efficient in business operation as a way to increase
productivity.
To expand our branch to another town within 5 years.
2.1.3 Objectives
To gain the profit in the business for the short and long duration.
Our aim is to have happy customers with our product and service.
To give the satisfaction to the potential customers.
To get the higher sales forecast demand in bowling center business.
To get the exposure in making business trading and get more sales, must
increase profits and to cut costs.
2.1.4 Goal
To run a profitable operation, this typically means increasing revenue while
limiting expenses.
To become more efficient in business operation as a way to increase
productivity.
To achieve the high performance results in the management and give
satisfactions to the potential customers.
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1ST DESTINATION BOWLING CENTRE
2.2 Organization Chart
ORGANIZATIONAL CHART OF 1st DESTINATION BOWLING CENTER
GENERAL MANAGERNOOR AMIRA BT RAMLI
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1ST DESTINATION BOWLING CENTRE
HUMAN RESOURCE FINANCE MANNAGER MARKETING MANAGER MANAGER SITI MAINI BT MOHAMED. NUR IFFA RINI BT
NOR HAJASMIRA W.SHAIDI.
BT JAAFAR.
2.3 Manpower Planning
POSITION NUMBER OF STAFF
General Manager 1
Human Resources Manager 1
Marketing Manager 1
Finance Manager 1
Operation Manager 1
Technician 2
Security 2
Cleaner 4
Waiter 2
Chef 2
Cashier 4
Table 2.3: Manpower Planning
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1ST DESTINATION BOWLING CENTRE
2.4 Schedule of Task and Responsibilities
POSITION MAIN TASK
General Manager Decide on the organization objectives, policies
and programs and set standards and targets.
Assess the performance of the organization and
its activities.
Consult with staff and review their
recommendations and reports.
Human Resources Manager Recruitment.
Performance Appraisal.
Managing Carrier Growth of
employees/promotion
Marketing Manager To carry out proper analysis on the market
research data.
To develop and maintain customer relations.
Managing and coordinating with the third party
advertising and marketing agencies.
Finance Manager To review financial statements, sales report,
purchase track and keep a track of the same.
To play an active role in purchase negotiations.
To conduct regular audits.
Operation Manager Oversee activities directly related to making
products or providing services.
Direct and coordinate activities of businesses or
departments concerned with the production,
pricing, sales, or distribution of products.
Technician Determine, identify and troubleshoot technical
problems relating to software and hardware.
Install and configure software programs and
applications.
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1ST DESTINATION BOWLING CENTRE
Ensure quality hardware and software support for
end-users.
Security Monitoring Activity.
Investigate Alarms.
Determining Criminal Activity.
Cleaner Collecting rubbish
Vacuum cleaning, polishing, sweeping, dusting.
Replenished paper towers, toilet paper, soap,
etc. as necessary.
Waiter Serve foods and drinks to the customers.
Cares about customer satisfaction.
Chef Cook our product based on our own recipes.
Concern about customers need and want.
Concern about quality of products.
Cashier Handle counter with the good manner.
Sell socks.
Handle the shoes requirement.
Handle the café.
Table 2.4: Schedule of Task and Responsibilities
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1ST DESTINATION BOWLING CENTRE
2.5 Schedule of Remuneration
POSITION NO. MONTHLY
SALARY
(RM)
EPF
CONTRIBUTION
(13%) (RM)
SOCSO
(2%) (RM)
AMOUNT
General Manager 1 4000 520 80 4600
Human Resources
Manager
1 3000 390 60 3450
Marketing Manager 1 3000 390 60 3450
Finance Manager 1 3000 390 60 3450
Operation Manager 1 3000 390 60 3450
Technician 2 1800 234 36 2070
Security 2 1800 234 36 2070
Cleaner 4 3600 468 73 4140
Waiter 2 1800 234 36 2070
Chef 2 1800 234 36 2070
Cashier 4 3600 468 72 4140
Table 2.5: Schedule of Remuneration
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1ST DESTINATION BOWLING CENTRE
2.6 List of Office Equipment
ITEM QUANTITY PRICE PER UNIT(RM)
TOTAL COST(RM)
Office Furniture 1 3500 3500
Personal Computer 4 1500 6000
Air Conditioner 4 1500 6000
Printer 2 250 500
Office Renovation - - 10000
Circuit Closed
Television
2 2500 5000
Table 2.6: List of Office Equipment
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1ST DESTINATION BOWLING CENTRE
2.7 Administration Budget
ITEMS FIXED ASSET (RM) MONTHLY EXPENSES (RM)
OTHERS EXPENSES (RM)
Furniture and Fittings 3500 - -
Salaries - 34960 -
Rental Expenses
Deposit
- - 20000
Registration and
Licensing
2500
Table 2.7: Administration Budget
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1ST DESTINATION BOWLING CENTRE
CHAPTER 3: MARKETING PLAN
3.1 Product and services
3.1.1 Packages
We will serve four packages that are for single, couple, family and drink serve. For
single package, the price is RM 7. For couple, the price is RM 15. While, for family the price
that we have set for them is about RM 25. For drink serve packages, the price will add about
RM 3 for each packages but it is maximum for four people only. Based on the packages that
we will serve, each of them are different specialties. Every package has its own seat. One
packages is about include tickets, shoes, socks, fruit juice and sweet corn.
3.1.2 Cafe
We will provide dry cafe for our customers. In our dry cafe, there are two products
which are fruits juice and hot sweet corn. There will made by our own recipes.
3.1.3 Wi-Fi
Wi-Fi will be available at our bowling center. Wi-Fi is very important to be a value
added to our business because we must to follow our trends and customer needs and wants.
3.1.4 Online Reservation
In our business, there is also having online reservations where it is for customers
who are wants to book the tickets for bowling games. Since we have the online reservation, a
few of customer that do not have much time, they do not have to queue to buy the tickets but
can just come and play it only.
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1ST DESTINATION BOWLING CENTRE
3.2 Target Market
Our target market is based on ages. There are kids, teenagers and adults.
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1ST DESTINATION BOWLING CENTRE
3.3 Market Size
Target Market Percentages Expected Purchased Per
Month (RM)
Expected Purchased Per Year
(RM)
Kids 25% 3628.8 108864
Teenager 40% 5806.08 174182
Adult 35% 5080.32 152410
Table 3.3: Market Size
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1ST DESTINATION BOWLING CENTRE
3.4 Competition
3.4.1 Pacific Bowl
STRENGTHENESS WEAKNESSES
The bowling center located at strategic place
that is town center.
Less of promotion.
The price is reasonable. Only teenagers have interest on bowling.
The bowling center is in the mall. Do not have Wi-Fi.
Table 3.4.1: Pacific Bowling
3.4.2 Perdana Bowl
STRENGTHENESS WEAKNESSES
Long time established. The distance is too far from town center.
Have loyal customers. The bowling center is in a small mall.
Have an attracted promotion. Less of customers.
Table 3.4.2: Perdana Bowling
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1ST DESTINATION BOWLING CENTRE
3.5 Market Share
3.5.1 Bowling market share at Kelantan before 1st Destination Bowling Center enter the
industry.
COMPETITOR PERCENTAGE (%)
Pacific Bowl 60
Perdana Bowl 40
Table 3.5.1: Market Share at Kelantan before 1st Destination Bowling Center enter the industry.
60%
40%
The Percentage (%) Before 1st Destination Bowling Center Enter The Industry.
Pacific BowlPerdana
Chart 3.5.1: The Percentages before 1st Destination Bowling Center Enter The Industry.
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1ST DESTINATION BOWLING CENTRE
Table 3.5.1 and chart 3.5.1 above show about bowling market share before 1 st
Destination Center enter the market. The market has been monopoly by the Pacific Bowl
which has 50% of market share. Next is Perdana which is having 40%.
3.5.2 Bowling market share at Kelantan after 1st Destination Bowling Center enter the
industry.
COMPETITOR PERCENTAGE (%)
Pacific Bowl 50
Perdana Bowl 25
1st Destination Bowling Center 25
Table 3.5.2: Market share at Kelantan after 1st Destination Bowling Center enter the industry.
50%
25%
25%
The Percentage (%) After 1st Destination Bowling Center Enter The Industry.
Pacific Bowl Perdana 1st Destination Bowling Center
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1ST DESTINATION BOWLING CENTRE
Chart 3.5.2: The Percentages after 1st Destination Bowling Center Enter The Industry.
Table 3.5.2 and chart 3.5.2 above show the percentages of bowling market share
after our bowling center, 1st Destination Center enter the industry. The competitor as follow,
first Pacific Bowl is 50%, while Perdana Bowl is 25%. Our bowling center was achieving 25%
of the market. The largest monopoly is still Pacific Bowl.
3.6 Sales Forecast 1ST DESTINATION BOWLING CENTER
3.6.1 Sales Forecast for First Year of 1st Destination Bowling Center
YEAR MONTH SALES FORECAST (RM)
1 January 142000
February 147800
March 147250
April 146150
May 142000
June 143500
July 163800
August 159500
September 149200
October 161750
November 142100
December 161900
Table 3.6.1: Sales Forecast for First Year of 1st Destination Bowling Center
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1ST DESTINATION BOWLING CENTRE
1 2 3 4 5 6 7 8 9 10 11 120
20000400006000080000
100000120000140000160000180000
Sale Forecast for the First Year of 1st Desti-nation Bowling Center.
Column1
RM
Month
Chart 3.6.1: Sales Forecast for the First Year of 1st Destination Bowling Center
Table 3.6.1 and chart 3.6.1 above show the sale forecast for bowling, cafeteria and
sock of the 1st Destination Bowling Center for the first year. For the first month it is operate
which is in January the sale are not too much because it is still new in the market which is
RM 142000. Then for next month sale increased to RM 147800 and decreased back on in
May, RM 142000 and June, RM 143500 due to the university and polytechnic students on
semester breaks. After the students begin a new semester, the sales were increases to RM
146150.
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1ST DESTINATION BOWLING CENTRE
3.6.2 Sales Forecast for Bowling
YEAR MONTH SALES FORECAST(RM)
1 January 85000
February 90500
March 89800
April 87000
May 85000
June 85900
July 104000
August 99000
September 88000
October 100200
November 85100
December 100100
Table 3.6.2: Sales Forecast for Bowling
1 2 3 4 5 6 7 8 9 10 11 120
20000
40000
60000
80000
100000
120000
Sale Forecast for the First Year of 1st Destination Bowling Center.
Column1
RM
Month
Chart 3.6.2: Sales Forecast for Bowling
Table 3.6.2 and chart 3.6.2 above show the sale forecast for bowling of the 1 st
Destination Bowling Center for the first year. For the first month it is operate which is in
January the sale are not too much because it is still new in the market which is RM 85 000.
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1ST DESTINATION BOWLING CENTRE
Then for next month sale increased to RM 90 500 and decreased back on in May, RM 85
000 and June, RM 85 900 due to the university and polytechnic students on semester break.
After the students begin a new semester, the sales increases to RM 104 000.
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1ST DESTINATION BOWLING CENTRE
3.6.3 Sales Forecast for Cafeteria
YEAR MONTH SALES FORECAST (RM)
1 January 45000
February 45200
March 45300
April 47000
May 45000
June 45500
July 47500
August 48000
September 48500
October 48800
November 45000
December 49000
Table 3.6.3: Sales Forecast for Cafeteria
1 2 3 4 5 6 7 8 9 10 11 120
10000
20000
30000
40000
50000
60000
Sale Forecast for the First Year of 1st Desti-nation Bowling Center.
Column1
RM
Month
Chart 3.6.3: Sales Forecast for Cafeteria
Table 3.6.3 and chart 3.6.3 above show the sale forecast for cafeteria which is the
products are sweet corn and fruit juice of the 1st Destination Bowling Center for the first year.
For the first month it is operate which is in January the sale are not too much because it is
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1ST DESTINATION BOWLING CENTRE
still new in the market which is RM 45 000. Then for next month sale increased to RM 45 200
and decreased back on in May, RM 45 000 and June, RM 45 500 due to the university and
polytechnic students on semester break. After the students begin a new semester, the sales
increases to RM 47 500.
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1ST DESTINATION BOWLING CENTRE
3.6.4 Socks
YEAR MONTH SALES FORECAST (RM)
1 January 12000
February 12100
March 12150
April 12150
May 12000
June 12100
July 12300
August 12500
September 12700
October 12750
November 12000
December 12800
Table 3.6.4: Sales Forecast for Socks
1 2 3 4 5 6 7 8 9 10 11 120
2000400060008000
100001200014000
Sale Forecast for the First Year of 1st Desti-nation Bowling Center.
Column1
RM
Month
Chart 3.6.4: Sales Forecast for Socks
Table 3.6.4 and chart 3.6.4 above show the sale forecast for cafeteria which is the
products are sweet corn and fruit juice of the 1st Destination Bowling Center for the first year.
For the first month it is operate which is in January the sale are not too much because it is
still new in the market which is RM 12 000. Then for next month sale increased to RM 12 100
40
1ST DESTINATION BOWLING CENTRE
and decreased back on in May, RM 12 000 and June, RM 12 100 due to the university and
polytechnic students on semester break. After the students begin a new semester, the sales
increases to RM 12 300.
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1ST DESTINATION BOWLING CENTRE
3.7 Marketing Strategies
Marketing strategies are needed in order for the business to run as planned. The
strategies are formulated based on the product to be offered, the price to be charged and the
promotion and distribution required to achieve the forecasted sales.
3.7.1 Product
3.7.1.1 Brand
1ST DESTINATION BOWLING CENTER’S logo is distinct as SPIRIT, ENERGETIC
and PLAYFUL with color elements that are eye catching. For bowling, sweet corn and fruit
juice are amazing, attracting, and delicious; it means customers will come again for the next
time. The branding of our dry café product is ‘sweet-sweet’, which is sweet, delicious, and
freshness; it means how nice which are fun and easy to remember.
3.7.1.2 Quality
To achieve high quality, we make sure our product is made by our own recipe. Our
product will be durable as long as put in the storage that has been provided. To maintain the
fresh of the fruit, we put them in the refrigerator.
3.7.1.3 Packaging
We are use the cup to pack our product to serve to customers. Customers can
choose the size of cup with their interest. We also provide plastic bag.
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1ST DESTINATION BOWLING CENTRE
3.7.2 Price
One of our strategies is to price. We have given a very suitable price than our
competitors. The differences in term of price can be look as below:
BOWLING CENTER TICKET PRICE (RM)
Pacific Bowl RM 7
Perdana RM 6
1st Destination Bowling Center RM 7
Table 3.7.1: The Comparison of Price between Competitors
We put the ticket prices as low as RM 7.00 which is same with Pacific Bowl. It
followed by Pearl Bowl that put price at RM 6.00.
3.7.3 Place
Manufacturer customers.
We are a company that provides services to customers that are not using the
services of middlemen. We buy the raw materials and supply it directly to our customers. We
are also provides our own product to our customers which are sweet corn and fruit juice that
are uses by our own. We just only buy the raw material.
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1ST DESTINATION BOWLING CENTRE
3.7.4 Promotion
3.7.3.1 Business Card
Figures 3.7.3.1: Business Card
This is 1st Destination Bowling Center business card. Our company usually gives this
business card to our regular customers and our new customers. It makes it easy to contact
and with us. Our business card was including name of our company, our address, telephone
number, and also our correspondent address. Our logo also include at there.
44
1ST DESTINATION BOWLING CENTERTINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN BHD, LOT 402-411
JALAN KUALA KRAI, 16450 KOTA BHARU, KELANTAN.NO. TEL: 09-7252490
E-MAIL: [email protected]
NOW WILL BE OPEN ON 15 JAN 2016
Everyday open 10.00 A.M – 10.00
1ST DESTINATION BOWLING CENTRE
3.7.3.2 Banner
1ST DESTINATION BOWLING CENTERTingkat 3, Pasaraya Econjaya Kok Lanas Sdn Bhd Lot 402-411,
Jalan Kuala Krai,16450 Kota Bahru.NO. TEL: 09-7252490
Figure 3.7.3.2: Banner
This is the banner for our Bowling Center. The banner is used to promote our
Bowling Center to our target market. It also used to attract the new customer to come to our
Bowling Center. We put 35 banners around our target market area.
3.7.3.3 Signage
45
HURRY UP!!!GET THE LOWEST
PRICE AT RM7.00/GAME
1ST DESTINATION BOWLING CENTRE
The theme color of signage is orange. It is because we believe this color will attract
publics to be our customers. The signage was put front of the 1st Destination Bowling Center
building.
3.7.3.3 Flyer
46
1ST DESTINATION BOWLING CENTERTINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN BHD, LOT 402-411 JALAN KUALA
KRAI, 16450 KOTA BHARU, KELANTAN.NO. TEL: 09-7252490
E-MAIL: [email protected]
SUNDAY - SATURDAY 10.00 A.M – 10.00 P.M
1ST DESTINATION BOWLING CENTRE
Figure 3.7.3.4 Flyer
Our flyer is consisting of name of bowling center, address, office hour, phone number,
correspondent address, logo, and also our product that available there. This is one way in
order to attract customer.
3.7.3.4 Signboard
47
EVERYDAY (10 A.M – 10 P.M)
SWEET CORN & FRUIT JUICE
ALSO AVAILABLE AT
HERE
RM7/GAME
1ST DESTINATION BOWLING CENTERTINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN BHD,
LOT 402-411 JALAN KUALA KRAI, 16450 KOTA BHARU, KELANTAN.
NO. TEL: 09-7252490E-MAIL:[email protected]
1ST DESTINATION BOWLING CENTRE
Figure 3.7.3.5 Signboard
Our signboard is consisting the distance, name of our bowling center, address,
telephone number and correspondent address. We will put our signboard about 3 signboard
in everywhere to make publics were influenced to go to our bowling center.
3.7.3.5 Online
48
500 METRE1ST DESTINATION BOWLING CENTER
TINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN BHD, LOT 402-411 JALAN KUALA KRAI, 16450 KOTA BHARU,
KELANTAN.NO. TEL: 09-7252490
E-MAIL:[email protected]
1ST DESTINATION BOWLING CENTRE
I. Facebook : 1st destination.bowlingcenter@facebook,com
II. Blog : 1st Destination Bowling Center Kok Lanas
To follow the nowadays trends, we also provide facebook and blog to promote our
service and product. We believe that online promotion will be a best way that will make our
bowling center will known by publics. In our online promotion, we will insert all of our
information about our services and our products.
\
3.8 Marketing Budget
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1ST DESTINATION BOWLING CENTRE
ITEMS FIXED ASSETS
EXPENSES (RM)
MONTHLY
EXPENSES (RM)
OTHER EXPENSES
(RM)
Banner 5250
Signage 1500
Signboard 1500
Flyer 200
Business Card 200
Online 200
Grand Opening 5000
Table 3.8: Marketing Budget
CHAPTER 4: OPERATION PLAN
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1ST DESTINATION BOWLING CENTRE
4.1 Process Flow Chart for Bowling
Lane maintenance
\
Clean the ball and pin
Inspection of quality of equipment
Greet the customer
Receive payment from the customer, serve the shoes.
Customer play the game
Customer return the shoes
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1ST DESTINATION BOWLING CENTRE
Inspection the equipment list
Movement of equipment at the store
Keep equipment at the store.
Figure 4.1.1 : Process flow chart for Bowling
4.1.2 Flow Chart for Dry Cafe
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1ST DESTINATION BOWLING CENTRE
Greet the customers
Receive order from customers
Get the right size of cup sweet corn and fruit juice
Select sweet corn and put into the suitable plastic bag
Check next item being ordered
Get the right size cup as ordered
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1ST DESTINATION BOWLING CENTRE
Fill cup with drink order
Check order list to verify all ordered items are included
Received payment and give foods to customers
Movement of sweet corn and fruit juice to store
Sweet corn and fruit juice are store in the storage area.
Figure 4.1.2 : Process Flow Chart for Cafe
54
1ST DESTINATION BOWLING CENTRE
4.2 Operation Time
DAY TIME OPEATION/ACTIVITY HOUR
Monday - Saturday 9.00 a.m – 10.00 a.mOpening time, lane
maintenance / clean bowling
ball, pin and cafe
preparation.
1
10.00 a.m – 10.00 p.m Serve the customer 12
10.00 p.m – 12.00 p.m Closing time 2
*Closed: Hari Raya, Hari Pekerja, Hari Agung, Hari 1 Malaysia.
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1ST DESTINATION BOWLING CENTRE
4.3 Material Requirement
4.3.1 Material requirement for Bowling Yearly
ITEMS QUANTITY REQUIRED
SAFETY STOCK
PRICE PER UNIT (RM)
TOTAL PURCHASE (RM)
SUPPLIER
Bowling Ball 200 10 140 29400 Nazri Proshop Bowler
Pin 72 5 80.00 6160 Nazri Proshop Bowler
Shoes 200 - 99 19800 Al-Ikhsan
Socks 3600 - 1.00 3600 Al- Ikhsan
Table 4.3.1: Material requirement for Bowling Yearly
4.3.2 Material Requirement for Café Weekly
ITEMS QUANTITY REQUIRED
SAFETY STOCK
PRICE PER UNIT (RM)
TOTAL PURCHASE (RM)
SUPPLIER
Corn 28 kg 5 kg 12.00 396.00 Tesco
Sugar 28 kg 2 kg 2.50 75.00 Tesco
Straw 7 pack 1 pack 10.00 80.00 Tesco
Fruit Juice Cup
7 pack 1 pack 10.00 80.00 Tesco
Corn Cup 7 pack 1 pack 10.00 80.00 Tesco
Milk 21 tin 5 tin 2.50 65.00 Tesco
Fruits 23kg 2kg 4.00 100.00 Tesco
Butter 2 kg 1 kg 3.00 9.00 Tesco
Salt 1 pack 1 pack 0.50 1.00 Tesco
Table 4.3.2: Material Requirement for Cafe Weekly
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1ST DESTINATION BOWLING CENTRE
4.4 Manpower Requirement
POSITION NO. JobStatus
MONTHLYSALARY
(RM)
EPFCONTRIBUTION
(13%) (RM)
SOCSO(2%) (RM)
AMOUNT(RM)
General
Manager
1 Permanent 4000 520 80 4600
Human
Resources
Manager
1 Permanent 3000 390 60 3450
Marketing
Manager
1 Permanent 3000 390 60 3450
Finance
Manager
1 Permanent 3000 390 60 3450
Operation
Manager
1 Permanent 3000 390 60 3450
Technician 2 Permanent 1800 234 36 2070
Cashier 2 Permanent 1800 234 36 2070
Security 4 Permanent 3600 468 73 4140
Cleaner 2 Permanent 1800 234 36 2070
Chef 2 Permanent 1800 234 36 2070
Waiter 4 Permanent 3600 468 72 4140
Table 4.4: Manpower Requirement
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1ST DESTINATION BOWLING CENTRE
4.5: Machine and Equipment
ITEMS PRICE PER UNIT (RM)
NO. OF EQUIPMENT
TOTAL COST (RM)
SUPPLIER
Set Chair and Table
500 6 3000 G-ORANGE
Cashier Machine
1250 2 2500 CASIO
Lane Bowling 130 000 12 1560000 Mega Lane
Bowling Center
Printer 250 2 500 MONALIZA
Personal Computer
1500 4 6000 MONALIZA
Screen 1199 6 7194 SAMSUNG
Coffee Table 300 3 900 G-ORANGE
Water Dispenser
899 1 899 PANASONIC
Sinki 200 2 400 G-ORANGE
Blender 100 2 200 PANASONIC
Corn Steamer 500 1 500 PANASONIC
Air conditioner 1500 4 6000 G-ORANGE
Sofa 1500 3 4500 G-ORANGE
Refrigerator 1000 1 1000 PANASONIC
Circuit Closed Television
2500 2 5000 G-ORANGE
Cupboard 300 1 300 G-ORANGE
Table 4.5: Machine and Equipment
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1ST DESTINATION BOWLING CENTRE
4.6 Operations Layout Plan
Figure 4.6.1: Overall Layout
Figure 4.6.2: Cafe Layout
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1ST DESTINATION BOWLING CENTRE
4.7 Location
Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn Bhd, Lot 402-411 Jalan Kuala Krai,
16450 Kota Bahru.
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1ST DESTINATION BOWLING CENTRE
4.8 Production Planning
Calculation of Output
i. Bowling
Average sales forecast per month = RM 91633.33
Price per game = RM 7
Total amount of output per month = RM 13090
If the number of working days per month is 30 days, the amount of output to be produce per
day is:
RM 13090 / 30 days = 436 units.
ii. Cafetaria
Average sales forecast per month = RM 46650
Price per buy = RM 5
Total amount of output per month = RM 9930
If the number of working days per month is 30 days, the amount of output to be produce per
day is:
RM 9930 / 30 days = 331 units.
iii. Sock.
Average sales forecast per month = RM 12296
Price per rent = RM 5
Total amount of output per month = RM 6148
If the number of working days per month is 30 days, the amount of output to be produce per
day is:
RM 6148 / 30 days = 205 unit.
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1ST DESTINATION BOWLING CENTRE
4.9 Operations Overhead
Forecasting for a month:
ITEMS OPERATION OVERHEAD (RM)
Electricity Bills 2000
Water 100
Telephone 200
Wi-Fi 400
Petrol 300
Rent 20000
Salary 34960
Shoes Repair and Maintenance 500
Marketing and Promotions 8850
Depreciation 318859
Deposit for Rent 20000
Table 4.9: Operation Overhead
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1ST DESTINATION BOWLING CENTRE
4.10 Operations Budget
ITEM FIXED ASSET MONTHLY EXPENSES
OTHERS EXPENSES
Raw materials 3544
Salary + EPF +
SOCSO
184000
Maintenance 5000
Utilities 2700
Other Expenses 5000
Total 24044 189000
Table 4.10: Operation Budget
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1ST DESTINATION BOWLING CENTRE
5.0 FINANCIAL PLAN
NAME OF BUSINESS/COMPANY 1st DESTINATION BOWLING CENTER
BUSINESS ENTITY 2 1 = Private Limited Company 2 = Partnership 3 = Sole Proprietorship TYPE OF BUSINESS 3 1 = Manufacturing 2 = Trading 3 = Service
64
1ST DESTINATION BOWLING CENTRE
ADMINISTRATION BUDGET
Particulars F.Assets Monthly Others Total
Fixed Assets*
Land & Building - -
Furniture and Fitting
3,50
0 3,500
Deposit - -
- -
- -
Working Capital
Salaries 17,400 17,400
Rental 20,000 20,000
- -
Renovation 10,000 10,000
- -
- -
- -
Other Requirements
Deposit 20,000 20,000
Registration &
Licences 2,500 2,500
Insurance & Road
Tax - -
Other Expenses - -
Total 3,500 47,400 22,500 73,400
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1ST DESTINATION BOWLING CENTRE
MARKETING BUDGET
Particulars F.Assets Monthly Others Total
Fixed Assets*
Banner
3,50
0 3,500
Signboard &
Signage
2,50
0 2,500
Working Capital
Business Card 200 200
Flyer 200 200
- -
- -
- -
Other Requirements
Deposit - -
Registration &
Licences - -
Insurance & Road
Tax - -
Other Expenses 4,000 4,000
Total 6,000 400 4,000 10,400
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1ST DESTINATION BOWLING CENTRE
OPERATIONBUDGET
Particulars F.Assets Monthly Others Total
Fixed Assets*
- -
- -
- -
- -
Working Capital
Purchase of Materials 3,544 3,544
Carriage Inwards &
Duties - -
Salaries, EPF &
SOCSO 14,490 14,490
Maintenance 3,000 3,000
Utilities 2,700 2,700
- -
Other Requirements
Deposit - -
Registration &
Licences - -
Insurance & Road Tax - -
Other Expenses - -
Total - 23,734 - 23,734
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1ST DESTINATION BOWLING CENTRE
Sales & Purchases Budgets
MonthSales Purchases
(RM) (RM)
1 162,000 93,504
2 162,000 93,504
3 162,000 93,504
4 162,000 93,504
5 162,000 93,504
6 162,000 93,504
7 162,000 93,504
8 162,000 93,504
9 162,000 93,504
10 162,000 93,504
11 162,000 93,504
12 162,000 93,504
Total Year 1 1,944,000 1,122,048
Total Year 2 2,041,200 1,178,150
Total Year 3 2,143,260 1,237,058
Increment Year 2 (%) 5% 5%
Increment Year 3 (%) 5% 5%
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1ST DESTINATION BOWLING CENTRE
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Suggested Sources of Financing
Requirements Cost Loan Hire-Purchase Own Contribution
Fixed Assets Cash Existing Assets
Land & Building - (5,000,000) - 2,500,00
0 2,500,000
Furniture and Fitting 3,500 3,500 - -
Deposit - - - - - - - - - - - - - -
Banner 3,500 1,500 -
2,000 -
Signboard & Signage 2,500 (500) -
3,000 -
- - - - - - - - - - - - - - - - - - - -
Working Capital months 1
161,494 136,494 -
25,000
Other Expenses 26,500 (3,500) -
30,000
Contingencies - - - -
TOTAL 197,494 (4,862,506) -
2,560,000 2,500,000
Interest Interest onon Loan Hire-Purchase
5% 8% Loan duration H.P. duration
(years) (years)5 5
* Method: 1 = flat rate Method*2 = annual rest 1
69
1ST DESTINATION BOWLING CENTRE
1st DESTINATION BOWLING CENTERPRO FORMA INCOME STATEMENT
Year 1 Year 2 Year 3 Sales 1,944,000 2,041,200 2,143,260
Less: Cost of Goods Sold
Opening Stock Purchases 1,122,048 1,178,150 1,237,058
less: Closing Stock
Carriage Inwards & Duty - - - Gross Profit Less: Expenses Administrative Expenses 568,800 597,240 627,102
Marketing Expenses 4,800 5,040 5,292
Registration & Licences 2,500 - -
Insurance & Road Tax - - -
Other Expenses 4,000 4,000 4,000
Interest on Hire-Purchase - - -
Interest on Loan (243,125) (243,125) (243,125)
Depreciation on Fixed Assets 1,900 1,900 1,900
Operations Expenses 242,280 254,394 267,114
Total Expenses 1,703,203 1,797,599 1,899,340 Net Profit Before Tax 240,797 243,601 243,920 Tax 20% 0 0 0 Net Profit After Tax 240,797 243,601 243,920 Accumulated Net Profit 240,797 484,398 728,318
70
1ST DESTINATION BOWLING CENTRE
1st DESTINATION BOWLING CENTERPRO FORMA BALANCE SHEET
Year 1 Year 2 Year 3 ASSETS FIXED ASSETS (Book Value) Land & Building - - - Furniture and Fitting 2,800 2,100 1,400 Deposit - - - 0 - - - 0 - - - Banner 2,800 2,100 1,400 Signboard & Signage 2,000 1,500 1,000 0 - - - 0 - - - 0 - - - 0 - - - 7,600 5,700 3,800 CURRENT ASSETS Deposit 20,000 20,000 20,000 0 0 0 0 0 0 Accounts Receivable - - - Cash 1,383,193 2,601,195 3,819,515 1,403,193 2,621,195 3,839,515 TOTAL ASSETS 1,410,793 2,626,895 3,843,315 OWNERS' EQUITY Capital 5,060,000 5,060,000 5,060,000 Accumulated Net Profit 240,797 484,398 728,318 5,300,797 5,544,398 5,788,318 LIABILITIES Loan Balance (3,890,005) (2,917,504) (1,945,002) Hire-Purchase Balance - - - Accounts Payable - - - Tax Payable 0 0 0 (3,890,005) (2,917,504) (1,945,002)
TOTAL OWNER' EQUITY & LIABILITIES 1,410,793 2,626,895 3,843,315
71
1ST DESTINATION BOWLING CENTRE
1st DESTINATION BOWLING CENTERFORECASTED PERFORMANCE
Particulars Year 1 Year 2 Year 3
PROFITABILITY Sales 1,944,000 2,041,200 2,143,260 Gross Income Net Income Before Tax 240,797 243,601 243,920 Net Income After Tax 240,797 243,601 243,920 Accumulated Net Income 240,797 484,398 728,318 LIQUIDITY Tatal Cash Receipts (358,506) 2,041,200 2,143,260 Total Cash Payments (1,741,699) 823,198 924,939 Excess (Deficit) 1,383,193 1,218,002 1,218,321 Accumulated Cash 1,383,193 2,601,195 3,819,515 SAFETY Owners' Equity 5,300,797 5,544,398 5,788,318 Fixed Assets 7,600 5,700 3,800 Current Assets 1,403,193 2,621,195 3,839,515 Long Term Liabilities (3,890,005) (2,917,504) (1,945,002) Current Liabilities - - - FINANCIAL RATIOS Profitability Return on sales 12% 12% 11% Return on Equity 5% 4% 4% Return on Investment 17% 9% 6% Liquidity Current Ratio -1.44 -2.70 #DIV/0! Quick Ratio (Acid Test) -1.42 -2.67 #DIV/0! Safety Debt to Equity -16.15 -6.02 -2.67 BREAK-EVEN ANALYSIS Break-Even Point (Sales) 801,473 863,391 934,614 Break-Even Point (%) 41% 42% 44%
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1ST DESTINATION BOWLING CENTRE
APPENDIX
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1ST DESTINATION BOWLING CENTRE
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1ST DESTINATION BOWLING CENTRE
75
1ST DESTINATION BOWLING CENTRE
76
1ST DESTINATION BOWLING CENTRE
77
1ST DESTINATION BOWLING CENTRE
CONCLUSION
As a conclusion, we have made a business plan to establish the first bowling center
in the Kok Lanas. We decided to build bowling center in this area as we are seeing a lot of
factors that have a positive impact on us and the residents. Besides being able to provide
center places that can physically healthy polytechnic students and residents, it also can
develop the area closest to the bowling center. We buy high quality goods from the
distributor to satisfy our customer needs and wants. Besides that, with the establishment of a
bowling center in the area, it can reduce social problems among teenagers is more
widespread.
78