REMCAMP 30-DAY DIGITAL MARKETING MAKEOVER

Technology Plan W W W . R E M C A M P. C O M

Technology Plan Resources

In addition to the PDF version of this technology plan you can download and customize a copy of the editable documents by joining REMCamp at www.REMCamp.com : Ø  Video Tutorial Ø  PowerPoint Slides Ø  Technology Worksheet, including the Tech 100 and

Tech Audit (excel) Ø  Technology Plan Guide (word) Members can access the documents at: http://remcamp.com/start/

Your Technology Plan

Index

1

2

3

4

Communication

Branding

Productivity

Websites

Index

5

6

7

8

Transaction Management

CRM

Paperless

Video

Index

9

10 Mobile

Key Tools – If you want to market online you need 5 key tools – an email manager, a website or blog, a landing page creator, a graphic design tool and a CRM system.

Strategic Principles

Is Technology Your Friend? – Technology needs to grow your business, not get in the way of your business. If technology is bogging you down you need to either get rid of it or hire someone with the expertise to integrate it into your business.

Technology Trends – It’s critical that you follow technology trends and adapt your tech plan. As an example, your clients now access your online content through their mobile devices so you need to make sure it views properly on all mobile screens.

Go Mobile – Possibly the greatest benefit to technology is that it has allowed real estate pros to “Go Mobile” and work in the field on their laptop or mobile devices.

Budget and ROI – Don’t commit to expensive technology unless it gives you the right ROI. Tech subscriptions add up and can significantly eat into your bottom line.

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What technology do you need to add to your business? Think about your business plan and marketing plan and write down the technology you need to execute your plans. This is a simple exercise to make you think through the process of what tools you need to marketing online. _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________

Your Technology Toolkit

Write out 3 key technology trends for this year (refer back to your business plan):

3 Key Technology Trends

1

2

3

Mobile Devices – over 60% of people access the internet through their mobile devices.

Mobile Apps – it’s so much easier to create new tech on mobile apps without building a website. Innovation will come from mobile app developers like Keyzio, Curb Call, Door Steps.

3D – 3D technology is becoming more affordable and is being adopted by our customers. Follow companies like Floored and Matterport and HouseLens.

Write out 3 key technology trends for this year (refer back to your business plan):

3 Key Technology Trends

1

2

3

Write out your 3 key technologies

Tech Plan

Don’t Get Bogged Down!

Most of us get frustrated with technology and get bogged down in development cycles that take away

from our productivity. If technology starts to bog you down then either outsource it or eliminate it.

Tech Plan

Jan 2015 Survey of Agents and Brokers

Takeaways: The MLS is still our most important tool We need to invest in the best CRM system Our website is critical to digital marketing and online lead generation

Tech Plan

Jan 2015 Survey of Agents and Brokers

Takeaways: I’m surprised by the strong influence of social media I’m not surprised by the influence of third party sites like Zillow Only 2% of Realtors produce video – this is a huge opportunity

My Key Technologies

Email Manager

Landing Pages

Blog – Placester or Zillow blogs (just $10 per month)

Graphics – Create report covers and design your own graphics using Canva

Here’s a list of the key tools I used to capture and build a huge email list of prospects from my websites, blogs and landing pages:

My Key Technologies

Camera – iPhone 6 – Photo and Video

Editing - iMovie

Logo Intro / Stock Footage – Fiverr plus Video FX

Hosting - YouTube or Amazon AWS S3 for large files

Here’s a list of the key tools I use to quickly produce and publish local neighborhood and real estate video:

Tech Budget Main Tech Channels Productivity ___________ Communication ___________ Branding ___________ Websites & Blogs ___________ Graphics ___________ Social ___________ Leads ___________ Paperless ___________ Transaction Mgmt ___________ CRM ___________ Video ___________ Mobile ___________ Total ___________

1. You need to clearly understand the technology you need to execute your business and marketing plan. 2. You need to understand the cost – both monetary and opportunity cost – of implementing the technology.

3. Finally you need to make a firm commitment to fully integrate and use the technology … or abandon it completely.

Your Technology Plan

To make things easier for you we’ve created a number of tech categories with

a list of preferred tech tools!

Recommended Tech

Also Download:

REMCamp 100 Tech List Technology Mind Map

Productivity

Smartphone iPhone ______ Galaxy S5 ______ HTC One ______ Data Plan AT&T ______ Sprint ______ Cricket ______

Laptop MacBook Air 13” ______ MacBook Pro 13” ______ Sony Vaio ______ Tablet iPad ______ iPad Air ______ Surface ______

The following is a list of tools we recommend. Write down your own tools.

Productivity

Google Apps Google Account ______ Gmail ______ Calendar ______ Voice ______ Docs ______ Drive ______ Analytics ______ Adwords ______

Office Tools Printer ______ Copier ______ Scanner ______ Fax ______ Other ______ Other ______

The following are productivity tools that every agent needs to run their real estate business. If you haven’t started using Google Apps and Tools we recommend that you start now

– Google is amazing and is only getting better.

Productivity

Document Storage Evernote ______ Drop Box ______ Google Drive ______ Amazon AWS ______ Photo Storage Photo Bucket ______ Flickr ______ Facebook ______

View / Edit / Share Documents Genius Scanner ______ Docusign ______ Dot Loop ______ Google Docs ______ Google Drive ______

Use productivity tools to manage your business on the go. The following tools are essential if you want to become a

digital agent.

Communication Tools Mobile Phone – iPhone 6 ______ Data Plan - Cricket ______ Fax – Hello Fax ______ Email Constant Contact ______ Mail Chimp ______ Voice Call Loop ______ IVR Kall 8 ______

SMS / Text Call Loop ______ Drive Buy Tech ______ Other ______ Chat FB Messenger ______ Whats App ______ Voxer ______ Live Chat ______ Zopim ______

In the digital world your prospects will have preferred communication channels. As an example someone who

contacts you through a Trulia mobile ad will convert better if you instantly reply to their enquiry by text and not email.

Branding Graphic Tools Canva ______ BoxShot ______ Vista Print ______ BombBomb ______ Color Combos ______ Color Picker ______

Stationery Head Shot ______ Logo ______ Business Card ______ Letterhead ______

Fax Coversheet ______ Email Template ______ Email Video ______

Website Header ______ Logo ______ Banner ______ Ads Banners ______ Postcards ______ Brochures ______ Flyers ______ Print ______

Use a graphics tool or graphic designer to create most of your branding. Invest in your appearance and use a

professional photographer for your headshots and high definition local photos

Website Tools

Notes

Website Vendors ___________ Domains ___________ Hosting ___________ Newsletter ___________ Email Form ___________ CMS ___________ IDX ___________ Landing Pages ___________ Document Storage ___________ Live Chat ___________

You need a number of tools to create and manage your website. Write down the tools you currently use with your website. If you don’t have one of the tools

listed below you can click on the link to see our recommended tool.

Website Tools

Landing Pages Lead Pages ______ Unbounce ______ Landing Page Monkey ______ Other ______

IDX Placester ______ ZillowPress ______ Real Estate Geeks ______ IDXBroker ______ dsIDXpress ______ Other ______

Landing pages and IDX are two of the highest converting lead generation tools and are an essential part of your digital

marketing toolbox.

Note – You can get a website, IDX and hosting for just $10-a-month from Placester or Zillow. At that price it makes

sense to set up a local blog on Placester or Zillow and then wait until the blog is successful before you commit to an

expensive custom design.

Blog Notes:

Blog Tools Blog Vendor ____________ Theme ____________ Plugins ____________ Widgets ____________ Landing Pages ____________ Newsletter ____________ Email Form ____________ CMS ____________ IDX ____________ Document Storage ____________ Live Chat ____________

You need a number of tools to create and manage your blogs. Write down the tools you currently use with your blogs and make a note to get the ones

you need to get.

Blog Blog Vendors Placester ______ Zillow ______ Real Estate Geeks ______ Agent Evolution ______ Themes Placester ______ Zillow ______ StudioPress ______ Elegant Themes ______

Plugins WP Super Cache ______ Google XML Sitemaps ______ Wordfence Security ______ Contact Form 7 ______ Floating Social ______ Pretty Links ______ SEO by Yoast ______ Askimet ______ SumoMe ______ Landing Pages ______

Placester and ZillowPress are just $10-a-month for a blog that includes a real estate theme, IDX and hosting. That’s

a steal. The one drawback is you can’t add your own plugins and can only use the plugins installed by the

blog provider.

Graphics Stock Images Icon Finder ______ Dreamstime ______ Fotolia ______ GraphicStock ______ Design Fiverr ______ Boxshot ______ Photo Shop ______ Canva ______ Snagit ______ Gliffy ______

Notes

Graphics are a core part of your marketing campaigns. If you use a stock graphic service

always do a Google search for a coupon.

Review the graphics library at REMCamp

Social Profiles Namechk ______ Social Search Facebook Graph Search ______ Dashboard HootSuite ______ Sprout Social ______ Social CRM Insightly ______ Contactually ______ New Panda ______

Notes

You need a social media dashboard to “listen” to the conversation and to distribute scheduled content as

part of your lead generation and lead incubation.

Leads

Integrated Lead Systems Tiger Lead ______ Kunversion ______ Real Estate Geeks ______ Zillow ______ Boom Town ______ Referral Exchange ______

Notes

Purchasing leads is a shortcut to closing business. Instead of spending time and money generating

leads you can focus on closing leads. ROI is critical.

Paperless

Paperless Dot Loop ______ Docusign ______ Evernote ______ Skitch ______ iBooks ______ Genius Scan App ______ Google Maps ______

Notes

Real estate is a mobile industry and you can run a paperless business and process a paperless transaction. The world is moving to the “Cloud” so start going paperless now.

Transaction Management

Transaction Management Paperless Pipeline ___________ Dot Loop ___________ Guru Systems ___________ Reesio ___________

Notes

CRM CRM Wise Agent ______ Reesio ______ Kunversion ______ Five Street ______ Brivity ______ Realty Juggler ______ Zillow ______ Boston Logic ______ Drip Campaigns Happy Grasshopper ______ Follow Up Boss ______ Aweber ______

NOTES

Online lead conversion requires a rapid response to leads and this can only be managed by a CRM system that provides

instant lead response, distribution and multiple communication channels.

Cloud

Document Storage Google Drive ______ iCloud ______ Drop Box ______ Evernote ______ Amazon AWS S3 ______ Other ______ Other ______

Notes

Everything is moving to the Cloud so start out by signing up for a free Google Drive account.

Video Camera iPhone ______ DSLR ______ Stock Images Fotolia ______ Video Blocks ______ Logo Intro Fiverr ______ Slide Animation Video Maker FX ______

Notes

You need to commit to producing and not just consuming video. Start using your smartphone and add stock footage.

Also think about hiring a local film student or a wedding photographer to shoot local neighborhood video.

Video Lighting Cowboy Studio ______ Audio Fotolia ______ Audio Jungle ______ Background Cowboy Studio ______ Editing Video Maker FX ______ iMovie ______

Notes

Build a video studio in your basement. All you need is a simple green background and decent lighting and audio.

Search Amazon for the best deals.

Video

Apps iMovie ______ Blux ______ Directr ______ Tiltshift ______ Timelapse ______ Instagram ______ You Tube ______ Vine ______

Notes

The latest video apps make it really easy to shoot and edit video on your smartphone.

Mobile

Mobile Ads Ad Networks ______ Trulia ______ Zillow ______ Adwerx ______ Realm ______ Other ______ Other ______

Notes

You need to double down on mobile marketing and mobile advertising. Trulia released stats that 60% of weekend visitors to their website accessed the site

through their mobile device. You need to get in front of that audience.

Mobile

IVR kall8 ______ Call Fire ______ Voice Broadcast Call Loop ______ Text Broadcast Call Loop ______ Text Info Drive Buy Tech ______ Other ______

Notes

Mobile marketing will play a huge role in your future marketing. Focus on reaching your prospect on their mobile device and

responding to their enquiries by text and instant messenger.

Do I need to outsource my technology needs?

MY RETIREMENT LOOKS LIKE THIS!

Visualize what your life will look like at the end of your career. Then find an image that represents your retirement and add it here!

MY RETIREMENT LOOKS LIKE THIS!

Visualize what your life will look like at the end of your career. Then find an image that represents your retirement and add it here!

Next Quarterly Review BOSTON, MA | June 22, 2015

Add to Your Calendar

Congratulations on writing out your Technology Plan. Now make sure you print it out or upload it to your smartphone so you can view it anytime, anywhere. Then make sure you review it every quarter. Book out the time and spend at least an hour understanding your business and where you want to be the next quarter, year and five years from now! REMCamp members can download the editable slides, worksheets and guide at: www.REMCamp.com/start/ If you’re not yet a member you can join REMCamp at www.REMCamp.com

… AND YOU’RE DONE!