MARKETING & TECH Third Quarter 2014

INSIDE

Berkshire Hathaway Luxury CollectionHomesale's Facebook marketing

BHHS Inside Access MagicPlan app

Who is Zillow

HOMESALE MARKETING & TECH REPORT | QUARTER THREE1

Homesale Realty serves the real estate needs of South Central and Southeastern Pennsylvania and the Greater Baltimore metropolitan region. Whether you are looking for a property for sale, want to list your own home for sale, or are in need of any other real estate service, we are here to help you every step of the way.

In addition to helping you find Pennsylvania and Maryland houses for sale that meet your needs, Homesale offers a complete menu of real estate services including realty, mortgage, settlement, title insurance, homeowners insurance, warranty, and relocation services.

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MAP OUT ANY LISTING WITH JUST A FEW CLICKS AND PICS

HOMESALE MARKETING & TECH REPORT | QUARTER THREE 6

MAGICPLAN

MagicPlan is a cool new app that allows you to use your phone or IPad to create floor plans of a house. No measuring required. By using the camera on your mobile devise just click as you approach each corner of each room and a floor plan is created. This app could be great to add the floor plan to MLS documents and marketing materials, advertise a rental with the floor plan and when rehabbing a property. For more details, check out the Youtube video by searching MagicPlan.

This technology company is one of the large players in the real estate website portal industry. They have several products Zillow.com, Zillow Mortgage Marketplace, Zillow mobile, Hotpads, Postlets and more. Their mission is providing consumers with information to make smart decisions about homes, real estate and mortgages.

Zillow was founded in 2005 and is headquartered in Seattle with offices throughout the U.S. The name evolved from the thought of having Zillions of homes on one website plus the fact that a home is where you lay your head at night (pillow). Thus, Zillow was born.

Berkshire Hathaway Homesale Realty has a partnership with Zillow. We provide all of our listings to their website so our sellers have the most visibility on the web. In addition, Homesale Realty agents are featured on Zillow with their Z-pro product. If you are listed with a Homesale agent, your listing will feature your listing agent with the property. This ensures that the person who knows the most about your home is the first person a buyer will see.

Check it out by visiting Zillow.com

About Homesale

h o m e s a l e s p o t l i g h t

$265K $250K

$245K

HOMESALE MARKETING & TECH REPORT | QUARTER THREE 2

BERKSHIRE HATHAWAY

INSIDE ACCESSTM

Now that Homesale Realty is part of the Berkshire Hathaway HomeServices network our customers can explore a new system called Inside Access.

Who you know is as important as what you know. Inside access gains you access to some of the most powerful consumer tools available. You can gain an accurate price estimate of the house you want to buy or sell, plus current

information about surrounding neighborhoods, schools and drive time. To sign up access BerkshireHathawayhs.com and choose Inside Access.

When you think of Facebook you may think of friends, photos and comments, but when Homesale thinks of Facebook we think about Fans, marketing and sales.

Social media has become a significant player when it comes to marketing. Every reputable, large company leverages a Facebook business page. Facebook allows us to reach a larger audience and draw them to the information they are searching for.

For the past 3 years we have watched the referral traffic from our Facebook page to our website increase over 500%. Since January 1st – June 19, 2014 we have had 26,445 visits from Facebook mobile users and 9,436 visits from Facebook computer users. On average we are helping over 20 Facebook users per week capture the right housing information.

Buyers and homeowners visit us at Facebook.com/HomesaleRE. We share helpful home buying, selling and homeownership information every week. Sellers love that we are using every marketing platform available to expose their listing to the maximum audience.

FACEBOOK+

HOMESALE

HOMESALE MARKETING & TECH REPORT | QUARTER THREE3 HOMESALE MARKETING & TECH REPORT | QUARTER THREE 4

Our distinct and customized marketing for luxury homes and estate properties is designed to achieve the highest value for luxury properties. Our local experts are specially trained and ready to introduce the unique story of your property to the world.

What type of home qualifies as luxury?First the home would need to fall within the top 10% of the local market in order to qualify. For our PA properties that price is $500,000+ and for our MD properties it is $600,000+. These homes include estates, trophy ranches, equestrian properties or those who have historical significance. Please check with your luxury specialist for additional qualifications.

How do sales associates qualify for the Luxury Collection Specialist designation?The professional must have closed at least three qualifying luxury homes within the past two years. To retain the designation they must sell at least one luxury home each year. The professional submits an application along with qualifying sales in order to gain the certification. What specialized marketing is available for luxury listings?Each home and luxury sales professional has a custom marketing plan to reach the right target market. Here are some of the options available through Berkshire Hathaway: Distinct Berkshire Hathaway Luxury Collection SignSpecialized E-card marketingPrestige Magazine provided by Berkshire HathawayDuPont Registry MagazineExceptional PropertiesWall Street JournalUnique Homes MagazineThe Robb Report Home and StyleHomesale.com Luxury properties sectionProfessional photography and virtual tours

Berkshire Hathaway Homesale Realty has the resources to innovate faster and deliver a new level of quality for luxury real estate. Smaller organizations simply cannot deliver the same offerings. Contact one of our luxury specialist today.

HOMESALE MARKETING & TECH REPORT | QUARTER THREE3 HOMESALE MARKETING & TECH REPORT | QUARTER THREE 4

Our distinct and customized marketing for luxury homes and estate properties is designed to achieve the highest value for luxury properties. Our local experts are specially trained and ready to introduce the unique story of your property to the world.

What type of home qualifies as luxury?First the home would need to fall within the top 10% of the local market in order to qualify. For our PA properties that price is $500,000+ and for our MD properties it is $600,000+. These homes include estates, trophy ranches, equestrian properties or those who have historical significance. Please check with your luxury specialist for additional qualifications.

How do sales associates qualify for the Luxury Collection Specialist designation?The professional must have closed at least three qualifying luxury homes within the past two years. To retain the designation they must sell at least one luxury home each year. The professional submits an application along with qualifying sales in order to gain the certification. What specialized marketing is available for luxury listings?Each home and luxury sales professional has a custom marketing plan to reach the right target market. Here are some of the options available through Berkshire Hathaway: Distinct Berkshire Hathaway Luxury Collection SignSpecialized E-card marketingPrestige Magazine provided by Berkshire HathawayDuPont Registry MagazineExceptional PropertiesWall Street JournalUnique Homes MagazineThe Robb Report Home and StyleHomesale.com Luxury properties sectionProfessional photography and virtual tours

Berkshire Hathaway Homesale Realty has the resources to innovate faster and deliver a new level of quality for luxury real estate. Smaller organizations simply cannot deliver the same offerings. Contact one of our luxury specialist today.

HOMESALE MARKETING & TECH REPORT | QUARTER THREE3 HOMESALE MARKETING & TECH REPORT | QUARTER THREE 4

Our distinct and customized marketing for luxury homes and estate properties is designed to achieve the highest value for luxury properties. Our local experts are specially trained and ready to introduce the unique story of your property to the world.

What type of home qualifies as luxury?First the home would need to fall within the top 10% of the local market in order to qualify. For our PA properties that price is $500,000+ and for our MD properties it is $600,000+. These homes include estates, trophy ranches, equestrian properties or those who have historical significance. Please check with your luxury specialist for additional qualifications.

How do sales associates qualify for the Luxury Collection Specialist designation?The professional must have closed at least three qualifying luxury homes within the past two years. To retain the designation they must sell at least one luxury home each year. The professional submits an application along with qualifying sales in order to gain the certification. What specialized marketing is available for luxury listings?Each home and luxury sales professional has a custom marketing plan to reach the right target market. Here are some of the options available through Berkshire Hathaway: Distinct Berkshire Hathaway Luxury Collection SignSpecialized E-card marketingPrestige Magazine provided by Berkshire HathawayDuPont Registry MagazineExceptional PropertiesWall Street JournalUnique Homes MagazineThe Robb Report Home and StyleHomesale.com Luxury properties sectionProfessional photography and virtual tours

Berkshire Hathaway Homesale Realty has the resources to innovate faster and deliver a new level of quality for luxury real estate. Smaller organizations simply cannot deliver the same offerings. Contact one of our luxury specialist today.

HOMESALE MARKETING & TECH REPORT | QUARTER THREE 2

BERKSHIRE HATHAWAY

INSIDE ACCESSTM

Now that Homesale Realty is part of the Berkshire Hathaway HomeServices network our customers can explore a new system called Inside Access.

Who you know is as important as what you know. Inside access gains you access to some of the most powerful consumer tools available. You can gain an accurate price estimate of the house you want to buy or sell, plus current

information about surrounding neighborhoods, schools and drive time. To sign up access BerkshireHathawayhs.com and choose Inside Access.

When you think of Facebook you may think of friends, photos and comments, but when Homesale thinks of Facebook we think about Fans, marketing and sales.

Social media has become a significant player when it comes to marketing. Every reputable, large company leverages a Facebook business page. Facebook allows us to reach a larger audience and draw them to the information they are searching for.

For the past 3 years we have watched the referral traffic from our Facebook page to our website increase over 500%. Since January 1st – June 19, 2014 we have had 26,445 visits from Facebook mobile users and 9,436 visits from Facebook computer users. On average we are helping over 20 Facebook users per week capture the right housing information.

Buyers and homeowners visit us at Facebook.com/HomesaleRE. We share helpful home buying, selling and homeownership information every week. Sellers love that we are using every marketing platform available to expose their listing to the maximum audience.

FACEBOOK+

HOMESALE

MARKETING & TECH Third Quarter 2014

INSIDE

Berkshire Hathaway Luxury CollectionHomesale's Facebook marketing

BHHS Inside Access MagicPlan app

Who is Zillow