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Copyright © 2013 Bergeron Creative StudioS, inC.
P H Y S I C A LD I G I T A LS O C A LS E A R C H
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TacTics > research > Marketing > Branding > print > interactive > proprietary process
RelevanT insighT gRoupSearching for New Business.the competitive landscape in the advertising agency search consultant industry mandated a thorough competitive analysis. given the competitive terrain, we positioned relevant insight as the leading experts in media agency search.
an integrated campaign centered around the internet provided prospects with educational content. We employed paid placement, organic SEO and affiliate marketing as part of the search strategy. A campaign of articles was delivered via email using a targeted opt-in prospect database.
to make their services more tangible we documented their practices into a suite of proprietary tools called ad-FoCuS,™ which later became their phone number (877) ad-FoCuS — reinforcing the brand message.