relaunch challenges and learnings from a product and ux perspective
DESCRIPTION
Presentation of Annamaria Boheim, Interaction Designer, & Heike Funk, Senior Product Manager, held at webmontag #79TRANSCRIPT
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RELAUNCH CHALLENGESAND LEARNINGS
FROM A PRODUCT AND UX PERSPECTIVE
Annamaria Boheim & Heike Funk | December 2013
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WHY A RELAUNCH?
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The Status Quo
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HOW TO GET STARTED
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1. Content Audit
List + evaluate every single element100+ elements for PDP
Decide:● KEEP● CHANGE● KICK
Prioritize all elements which should go on the page
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2. Wireframing
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3. Design Iterations
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HAVING A STYLEGUIDE RULES.
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BE BRAVE: CUT OFF!
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Feature creep Less is more
useful and usable
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MOBILE FIRST IS NOT ONLY A BUZZ WORD.
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* http://bradfrostweb.com/blog/mobile/content-parity/
Content Prioirity is key
Start designing mobile first to avoid layout issues
Work towards Content parity *: “let’s hide this on mobile” is not the right way
Give users what they ask for - independent of the device they are using
Content is king
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DON’T TRY TO REINVENT THE WHEEL.
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INVOLVE YOUR USERS EARLY.
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Keep community informed
Test with real users
Project Acceptance
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Usability Tests on the existing
platform
Blog posts Newsletters User surveys
Sneak Previews for Top Seller
Alpha & Betawith feedback
forms
InhouseUsability
Tests
ExternalUsability Tests*
Usability tests on the existing
platform
What we did in detail
*at Usability Fix YOU IS NOW ImmboilienScout 24
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Das neue Schaufenster ist viiiiiiiiel zu groooooß!
Hilfe! Die Produkte da oben erschlagen einen ja total!!!!!!!!
Da muss man ja viel zu viel rumscrollen.
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What we learnedearly user involvement = community’s buy-in and support
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Idea: Make it a regular thing
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KILL YOUR DARLINGS.
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new product
product on sale
free shipping
expressshipping
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Favorit?
WTF?
Das wird geliefert.
Nur kurze Zeit verfügbar?
Party?
Das nicht?
Luftpost?
Nur kurze Zeit verfügbar?
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MAKE IT A COMPANY PROJECT.
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Regular Design
Reviews
Collect requirements
and input
Get project Ambassadors
Internal Alpha
CS Workshops
Relaunch Roadshow
Internal user tests &
feedback
Launch Party :)
A relaunch is too big for a side project
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PRODUCT MANAGER
≠PROJECT MANAGER
!
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SHIPPING THE PRODUCT IS NOT THE END.
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THANKS FOR LISTENING!
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PS: We’re hiring...
http://www.jobs.dawanda.com