Mobilink Redevised

2

1994, Mobilink was born

3

A time when…

• Pakistan only had 2 channels• Cordless phones were

considered the coolest gadgets

• Owning a cell phone was as rare as black diamonds

4

From there… we connectedmillions of lives

5

Then…There werechallenges

6

• 4 new players in the market• Aggressive price wars• Business cost• Maintaining sub-brands• Fighting for customer

acquisition

77

The “Mobilink / Being One” brand experience is about delivering a better every day through

8

How didwe launch?

9

What followed was a historic launch as the link embraced the whole of Pakistan.

The teaser was launched across all mediums throughout the country.

11/04/201510

Pakistan followed the link

11/04/201511

It was better, it was red, it was the link

11/04/201512

Two of Pakistan’s biggest celebrities acted as catalysts for the launch as well.

11/04/201513

The teaser spread like wildfire, generating tremendous word of mouth and noise.

#Whatsthelink was the top trend in Pakistan on twitter and the third in global twitter trends.

11/04/201514

The platform was set, the link was made, and for three days, there was only one question on every Pakistani’s mind…

15

What was the link?

16

But it was not just the external audience who were asking the question,

The internal team was getting restless too!

17

Launch

18

Then came the answer to every Pakistani’s question..

In a way never witnessed before

19

At 6:55 pm,All the major channels were blocked to air our launch commercial

20

And for the first time ever,

A TVC was introduced by leading hosts from the industry including

Waqar Younis & Danny Morrison

21

Over 30 leading dailies were selected for the launch day advert with a combination of sizes where the leading being front full page on top English and Urdu newspaper i.e. The News and Jang.

Newspapers

22

Creative Print Ad

23

Outdoors

24

25

26

Outdoor Innovation

27

Website

Website is developed with the responsive design functionality to enhance the user experience through mobile and handheld devices.

28

Social Media

Celebrity Endorsements

30

Digital Advertising on all Top Portals of Pakistan

31

Internal Branding

32

Office Branding

33

Call Center Branding

34

Customer Care Branding

35

Customer Care Branding

11/04/201536

Cake Cutting Ceremony

37

Cake Cutting Ceremony

38

Retail Branding

39

40

Har Post.Har Launch.

The response was magnificent.

Har dil responded, har din.

41

1500+ shares & 4000+ likes for TVC reveal on social media

Online Grand Reveal

42

Local Blog Reviews

Moremag – “Rebranded Mobilink present a positive outlook” http://bit.ly/14HgqQq

“The TVC compares opposing or complementing aspects of life in each statement and visuals that accompany narration synchronize perfectly

with each other. Taking different aspects of life side by side, different personalities, natures, locations and events, the split screen effect gives the feeling

as if each of them are connected with one another via Mobilink.

The connection is what makes the ad conclude perfectly with the company’s

new tagline “Har Dil, Har Din” (Every Heart, Everyday).”

43

44

45

46

With the proud launch of our new identity, we touched har dil, har din.