reged's tools of the trade webinar series - facebook
DESCRIPTION
In this webinar session - we discuss the many moving parts of Facebook for financial services - from advertising to Pages. We also explore the pros and cons of personal profiles, Groups and more.TRANSCRIPT
The Tools of the Trade Facebook
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Blane Warrene, @blano SVP, Customer Communications RegEd (@reged)
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Webinar Housekeeping
Tweet = During (and after) the webinar, please use #regedqanda for live discussion
Questions? Please use Questions box in the webinar panel
The webinar recording will be emailed to all attendees and registrants
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Today’s Agenda
1Webinar Series
2Facebook
3Resources
4Wrap & ReplayQuestions
Finding the Right Platform for Your Online Voice
Webinars will be held on Thursdays from 4:00 PM -‐ 4:45 PM EDT: !October 31, 2013 -‐ The Tools of Social Media Management (recorded for replay) !November 7, 2013 -‐ Gaining a Competitive Edge through Google+ (recorded for replay) !November 14, 2013 -‐ “The” Social Network: The Pros and Cons of Facebook !November 21, 2013 -‐ The Business Network: Taking Full Advantage of LinkedIn !December 5, 2013 -‐ Not Just 140 Characters: Getting to Know Pinterest, Instagram, Vine !December 12, 2013 -‐ Empowering Your Reach through Twitter !December 19, 2013 -‐ Creatively Sharing Content with YouTube !January 9, 2014 -‐ The Key to Social Media Success for Advisors: Compliance
Facebook Users By the Numbers
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126mil
128mil
166mil
Daily
Engaged
Registered
sources: Wikipedia, Digital Marketing Ramblings, Facebook
USA -‐ Facebook Users (12-‐2012)
USA -‐ Active Facebook Users (8-‐2013)
USA -‐ Facebook Daily (4-‐2013)
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Components of Facebook
Networks
Connect profiles, groups & pages by Likes, Interests
& more
Search Graph
Discovery, Network Cultivation & more
Advertising
Boost, Promote
Pages
Posts, sharing, comments and engagement
It’s is “the” global social network
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Why Facebook?Where Personal & Commerce Converges !- Visual, richer formats !- More storytelling, an informal opportunity !- Easier & frequented on mobile !- Clear connectivity to web presence
„ Learn Social SEO Techniques. Duct Tape Marketing
http://bit . ly/17VGyvB
Image copyright AHMAD FAIZAL YAHYA & Shutterstock
Facebook & News Consumption
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Power of Profiles
Public Posts Shared !
To non-friend followers & to Twitter
!Use Graph Search
!Find influencers at companies
you seek to reach !
“Follow function” a useful tool for
those who mix business & personal
* Carefully review your privacy and security settings to better manage where and how you want your content and participation seen.
66%
67%
46%
iPhone sharing
% of all US Internet Users
Growth in 45-54 year-olds
sources: Business Insider, Facebook
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Facebook Groups
Educational & marketing, Discussion-focused or Personal development
Open, Closed & Secret Three ways to leverage
groups on Facebook
* Groups can be a niche feature if you interact in group settings online (like extending webinar sessions)
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Facebook Pages
The social hub of your identity as a business
!Excellent analytics, advertising opportunities & allows multiple
administrators
Events, Images, Influencers & more
* Also integrated into Facebook Open Graph
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Covers Pages, Posts & Events
Targeted to Likes, Interests, etc.
Granular Controls
Mobile optimized automatic
Facebook Advertising
Targeted Page Promotion
What We Like What Needs Work
Curation Sharing our own &
others content, engaging
Events Expanding who sees them
Networking Asking for participation
Publishing Tools
Privacy & Security
Facebook Ups and Downs
ResourcesSeven Things You Didn't Know You Could Do on Facebook http://bit.ly/17VGNa2 !
Five Tips to Maximize Facebook Ad Campaigns http://bit.ly/175xpOc !
Briefing on Key Facebook Demographics http://read.bi/175xsJT !
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QUESTIONS &
ANSWERS
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Go ahead. Don‘t hesitate.