facebook webinar
TRANSCRIPT
FACEBOOK BASICS
Agenda
#3 – Facebook750 million+
Facebook Facts
Part of a broader marketing strategy
Creating a Personal Profile• Go to http://www.facebook.com• Fill in the form on the right hand side of the welcome page and click ‘sign-up’.
Follow the steps provided to find existing friends and build your profile
PrivacyClick on ‘Account’ then ‘Privacy Settings’
Set your privacy settings to a level you are comfortable with.
Why use a fan page for your business, rather than a profile?
Creating a Fan PageGo to http://www.facebook.com/pages/create.php
You must be logged into your personal profile
Or click on the link in the footer of your personal profile page…
Creating a Fan PageChoose the appropriate page type, enter the
details required and click ‘Get Started’.
Follow the steps outlined to get started
Or click ‘Edit Page’ to access all settings
Posting Preferences and Notifications
Manage PermissionsSet your page to private until you are ready to go live.
3.
3.
Manage PermissionsSet user ability.
3.
Basic Information
You can amend the category here, if required.
Complete as much info as you can or are happy to share.
Profile Picture
Add an image to your Page
Create a custom image
Edit Thumbnail
Start Adding Content
Switching Users
Use Facebook as yourself or as your business page
Current user
Switch to using Facebook as a page
Clicking these links will take you to your business page as the current user
You need to click ‘Switch’ to like other pages or post on other pages as your business page
Managing multiple pages
Publishing Information
Add a photo or create an album
Once you have added your photos/albums, viewers can access them from the ‘Photos’ link under your main image.
Add Links
Add your comments on the link here
Add Video
Or choose ‘Video’ to upload directly from your computer or record from webcam
Add Video
Questions
‘Like’ pages of interestSearch for pages that would be of interest to your followers
Choose which pages display
Add another admin to your Fan Page
This will protect your page should you be banned!
Promote your page
Promote your page
Create a vanity URL
Insights
Insights
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