ROLE

OF...

SUMMIT OUTPUT

18TH NOVEMBER

FOCUS GROUP TESTING

10TH DECEMBER

BRAND LAUNCH

19TH DECEMBER

IMPLEMENTATION

31ST MARCH

AI

•BRAND XP SUMMIT

OUTPUT

•WEEKLY GLOBAL

WEBINAR

SCHEDULE

•COORDINATE

FOCUS GROUPS

•NEW BRAND

IMPLEMENTATION IN

SOCIAL MEDIA

CHANNELS

•COORDINATE FOCUS

GROUPS

•INFORMATION &

TEASER CAMPAIGN

•FEEDBACK

CONSOLIDATION &

IMPLEMENTATION

•BRAND TOOLKIT

• CUSTOMIZATON

EXERCISE &

EXAMPLES

•SHOWCASING

EXAMPLES

•GLOBAL BRAND

TEAM CREATION

•BRAND EDUCATION

•GCP COLLECTION

•OBSERVE BRAND

USAGE

MC

•START

IMPLEMENTATION

PLANNING

•CONDUCT FOCUS

GROUPS

•ENSURE ALIGNMENT OF

MC & LCs

•PARTICIPATE IN GLOBAL

WEBINARS

•FINISH

IMPLEMENTATION

PLANNING

•BRAND EDUCATION

•OBSERVE BRAND

USAGE

LC

•START

IMPLEMENTATION

PLANNING

•ENSURE LC ALIGNMENT

•PARTICIPATE IN GLOBAL

WEBINARS

•FINISH

IMPLEMENTATION

PLANNING

•BRAND EDUCATION

•OBSERVE BRAND

USAGE

IMPLEMENTATION TIMELINE