reframing the chewing gum project team management innovation 3
TRANSCRIPT
Reframing Chewing Gum Team
Management Innovation 3.0: Business Education
“Work Flow”
neut
ral
dat
a
Our research discovered the following data
Total number of sticks of chewing gum made
every year: 3.74 trillion
Total value of the entire
Chewing Gum Industry
$19 billion
Basic material is
synthetic rubber, the
same material used for
tires, shoe soles, etc.
First gum - 9 000 BC
100,000 Tons of chewing gum consumed each year;Demand still growing, mainly for non-sugar..
%50 of consumers are
adults; 50% are women.
nega
tive
- cau
tion
Used gum looks horrible on our
pavements
We recognised the following as the biggest problems:
Recycling projects have
failed due to not enough
gum being returned
70% are on the ground
The cost of cleaning up
used gum is ridiculously high
3 to 100 time more expensive then to buy it
Collected used gum is
burned or buried
There is no incentive to dispose of gum
responsibly
The chewing of gum is a
USELESS pastime
(most benefits can be
achieved in other ways)
grow
th -
crea
tivity
Reframing the problems led to these possibilities
Recycling projects
can be very
successful
There is a real individual
incentive to recycle/return
used gum
Chewing gum has
true benefits to the chewer
Used gum can look beautiful
Cleaning costs are minimal
Recycled gum is used again
emoti
ons
- fee
lings
Our feelings were mixed
Anger about state of our pavements Disgust at finding used gum
under tables and chairs
Hope for a better solution
Positivity about some
benefitsJust BAN it!!
everything has already
been invented
Not sure it is healthy
Antismoking
proc
esse
s - d
ecis
ion
mak
ing
We made several mindmaps…
proc
esse
s - d
ecis
ion
mak
ing
We have one real option: Recycling the used ones. However, recollection was the
problem.
• That is difficult and costly• Necessitates awareness• Demands collaboration with many stakeholders
Hurdles of Recollection of used
ones
• The chewing gum package could facilitate the drop of used ones
Recollection should be encouraged at
individual level
• Discount on next purchase when the used ones are returned to the store.
• Gum recycled!!
The recollection behaviour could be
enhanced by offering extra bonus
1
2
3
proc
esse
s - d
ecis
ion
mak
ing
Among a wide variety of options for recycled gum, We decided that :
- We should use recycled gum for the packaging of chewing gum;
- The package should have two containers, one to drop the used chewing gum;
- We should encourage disposal behaviour by offering bonus to the consumer
The recycle of chewing gum adds value to the environment.
Then we come into deeply thinking, and try to design
some solutions .....
grow
th -
crea
tivity
Simple addition to the outside of the packet which folds out for old gum
Ideas for containers:
With spring-loaded divider so that the old side gets bigger
when you take out a new piece)
Inside: old section – bag to hold chewed gum (pushed aside by new pieces initially)
Made of Plastic and if you can buy the train bubble chewing gum, blue vehicle is for reuse box, and yellow one is for new pieces for child to learn clean up
.The recycle of chewing gum links to the environment, links to our life, and will impact the future of human society. Then we come into deeply thinking, and try to design some solutions .....
proc
esse
s - d
ecis
ion
mak
ing
We decided on the drum container as it could be made from recycled gum
Returned drums get buyer 50% of next purchase
Local councils and governments to pay for shopkeepers to send used containers back for recycling (taken out of street cleaning costs)
posi
tive
- hop
e
Why this is great – our added value
Less waste disposed of
on streets
Recycled products used in all packaging
Buyer has an
incentive to return
Recycling made viable by amount returned
Market for a creative designers
Culture is changing
Clean Nature for our Earth
New containers will attract more customer
Cost issue are solved
Small project report of
Management Innovation 3.0: Business Education
Team
8 persons from 6 countries worked hardly on that project9 hours difference!6 online conferences
G+ Hangout or Skype(and once together)
Google drive folder of that assignment
contains 23 files of: ideas, spreadsheets,
mindmaps and presentations
Main source of information:
Google search + our heads
Mariko
Behice
Andr
ew LiliaJacqui Matrix
Konstantin
Tian
That was great experience!CHEW RENEW!