reed manch exhibitions - kdm international€¦ · reed manch exhibitions, india is a joint venture...

19

Upload: others

Post on 20-Jun-2020

6 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently
Page 2: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

Reed Manch Exhibitions, India is a joint venture between ManchCommunications, India and Reed Exhibitions, UK. Reed Manch is currently oneof the most prominent organisers in India and is responsible for bringingpopular events of Reed Exhibitions to India.

Reed Exhibitions Greater China are organisers of SinoCorrugated, world’sleading event for corrugation and box making industry. The event is morethan a decade old and features thousands of new manufacturing solutions.Reed Exhibitions has over 500 events in 30 countries. Globally, Reed'sportfolio of exhibitions and conferences serves 43 industry sectors acrossAmerica, Europe, the Middle East, Asia-Pacific and Africa. The companyemploys 3,700 people worldwide

ABOUT THE ORGANISERS

Page 3: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

• Meet carton manufacturers, box manufacturers, printers , package designers,end-users and the entire value chain of corrugation industry from India &abroad at one platform

• More than 200 brands participated at the event from all over the world inprevious edition

• Companies from countries like China, Taiwan, Germany, Switzerland,Singapore, USA and many more have been using the platform to promotetheir business in India.

• All major industry associations have been giving their support to show• SinoCorrugated - IndiaCorr Expo 2019 to host focussed industry conference –

ICCMA Congress which will invite who’s who of the industry• Concurrent Events: IndiaCorr Expo – SinoCorrugated, India Flexography Expo• New zones: Digital Printing Zone, Ink Zone and PaperZone

SINO FOLDING CARTON IN INDIA

Page 4: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

Bringing the world of flexography on one dais

India Flexography Expo is an exemplary platform bringing together an array of solutions ranging from rawmaterials to machinery. The core aim of India Flexography Expo is to provide both knowledge and opportunity toall the suppliers and end-users of the flexographic printing industry. The show will encourage them to meet,network, widen their understanding & scope of production as well as business operation using innovation.

The show is co-located with IndiaCorr Expo & India Folding Carton 2018 presenting ground-breaking technologicalsolutions. These include automated flexo plate-making machines, full HD flexo machines, digital flexo machines,UV-LED technology and much more.

05-06-07 September 2019,India Expo Centre, Greater Noida, Delhi-NCR, India

www.indiaflexographyexpo.com

INDIA FLEXOGRAPHY EXPO 2018

Page 5: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

FEATURED ZONES AT INDIA FOLDING CARTON

Paper Zone at India Folding Carton is for manufacturers, dealers and importers of paper,paper roll and board to showcase the entire Indian paper industry. Products and solutions ondisplay will be beneficial for printers and converters.

Digital Printing Zone is mainly the Digital Printing solutions for the corrugation and foldingcarton industry catering to Digital Printer Manufacturer, Inks, Lamination, Software’s,Converters, Packaging Consultants & Designers, Printers.

The Ink Zone is a focussed zone where Ink Manufacturers and dealers shall be participatingfrom India & Aboard and shall be showcasing their solutions for the Industry.

Page 6: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

INDUSTRY SCENARIO

Folding Carton Industry is having a turnover of $24.6 billion and a growth rate of13% to 15% annually, the Indian packaging industry is expected to reach $32billion by 2020. Asia-Pacific region will increase its share of global volumedemand for folding cartons from 56 % in 2013 to more than 63% in 2019.

FUTURE OF FOLDING CARTON TO 2020

From cereal boxes to ready meals to pharmaceutical packaging, folding cartons area key product in the global packaging market. This market continues to grow and isforecast to be worth $184,000 million in 2018. Retail industry is expected to growto US$ 1.3 trillion by 2020, registering a CAGR of 9.7 per cent between 2000-2020.

Page 7: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

Folding Carton Industry has gained prominence in the last two decades,with the emergence of modern retail formats where visual appeal, shelf lifeand unique brand identity have taken the centre stage. Carton packagingoffers all these advantages and more-it is consumer-friendly, providesexcellent product protection, is lightweight, easy to transport & stack andeasy to dispose of. With increasing consumer awareness and focus on ‘greenpackaging’, folding carton is gaining ground in the packaging industry.

The Indian paperboard packaging industry accounted for around 21% of thetotal consumer packaging market that was valued at INR 472 billion in 2012-13. Paperboard packaging, valued at INR 100 billion, is forecast to grow at8% per annum over the next five years. With the spread of organised retail,the Indian consumer packaging market estimated at 720 billion in 2014-15.The market is forecast to reach 1,500 billion by 2020-21.

FUTURE OUTLOOK & PROJECTIONS OF FOLDING CARTON INDUSTRY IN INDIA

Page 8: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

Demand due to Exports

Increasing Demand inAgri Packaging

Increasing Demand of Consumer Durables

Increasing Demand in Electronics and Automobile Sector

Increasing in FMCG & Food Beverages sector

FUTURE OF THE SECTOR IN INDIA

Increasing demanddue to change

in Life Style, Fast Food and Shopping Mall Culture

Page 9: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

The Indian Folding Carton Industry is currentlyincurring a paradigm shift where Semi AutomaticMachines are being replaced with Automatic Machinesand Manual is going obsolete.

Due to the increasing demand of attractive packagingdemand for digital printing machinery is gaining.Through the industry is still dominated by Flexo andOffset Printing Machines.

INSIGHT OF CURRENT TRENDS IN INDIA

Page 10: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

India Folding Carton is focused Show for the foldingcarton industry showcasing best solutions frommanufacturers and dealers of press equipments, cartonmaking machinery, printing machinery and post printequipments.

Delegation from across the globe will be visiting &participating at the event.

About the event:- India Folding Carton 2019

Page 11: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

SHOW PROMOTION PLAN

Upcoming India Folding Carton 2019 will be promoted using following promotional tools:

E-mailer campaign to Printers, Converters, Printing and service industry professionals from India and Abroad VIP Program Targeted face-to-face meetings with user industry professionals Newspapers advertisements Trade Magazine barter advertisements Reach out to industry association members Printed newsletters Cross promotions at industry events

Page 12: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

OnlineActivities

OutdoorActivities

Value Added

Activities

ExhibitorActivities

PrintActivities

Online activities: promotion through show website, search engine marketing, social media marketing, online display advertising, e-mailing campaigns, web analytics and tie-ups with online industry portals.

Outdoor activities: promoting event in emerging industrial hubs and zones using hoardings.

Value added activities: creating value driven offerings for attendees including business matchmaking program, VIP buyer program and a dedicated visitor concierge desk.

Print activities: publishing industry news and newsletters, circulation of printed invites to show partners, press advertisements, direct visitor invites, VIP invites, personalized letter invite brochures etc.

Exhibitor activities: providing exhibitors online and print materials and tools for self-promotion.

Key Activities

Page 13: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

New business leads and maximum of Returns on Investment is the key mantra of trade fairs organised by Reed Manch Exhibitions.

Here’s an overview of some of the key activities we undertake to ensure you get leads - before, during and even after the show.

Digital Marketing CampaignE-mailers |Web advertising | e-newsletters | SEO | SEM campaigns | personalised e-mailing | promotion via portals | online event listing | inter-show promotion | Social Media – LinkedIn, Facebook, Google + and Twitter

SHOW PROMOTION STRATEGY

Page 14: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

Advertising & PRMedia partnerships with trade magazines | association tie-ups |advertising with leading newspapers and trade media | press release circulation | pre-show coverage | SMS & WhatsApp campaigns

Trade PressBusiness Press

A MAJOR MEDIA CAMPAIGN

Media Partner

Online Event Listing

Page 15: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

One-on-one meetings: one to one meetings during the show between visitors and exhibitors

Event Call Centre: A team of tele-marketers are dedicated for managingqueries and for providing information toour visitors, VIPs and exhibitors.

VIP Buyer Programme: Top 5,000business buyers from various industriesare shortlisted and approached to attendthe event. As VIPs, they are offered abunch of benefits which make their visitspecial to the event.

ENSURING THE RIGHT AUDIENCE: ALL ROUND APPROACH

Page 16: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

Exhibitors’ Programme

Several marketing initiatives are taken so as to promote exhibitors and help them generate leads.Pre arrange meetings with buyers for business match making.

Business matchmaking program helps both visitor andexhibitor to connect with each other and pre-fix a one on onemeeting during the show.

Business Matchmaking

Page 17: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

We assist our exhibitors with various marketingtools & measures. These marketing initiatives helps them toleverage as well as measure theirsuccess at the show

Here’s an overview of some of the keytools/activities we undertake to promoteyour product/brand:

Exhibitor Signature | Web Banner | E-mailer | PersonalisedExhibitor Invitation Cards | Personalised VIP Invitation Cards |Product Profile in E-newsletters & Printed Newsletters | SocialMedia Postings | Logo on show website | Product Segmentspecific press releases on show website | Interviews of topexhibiting brands published on website & e-newsletters

EXHIBITOR ROI

Page 18: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

India Folding Carton invites you to be a part of the most promising event for the Folding Caron and box making industry.

We encourage you to:

Exhibit, if you have solutions, equipments to display Sponsor, if you wish to market your brand aggressively Support, if you wish to associate with the brand as media or leading

industry’s association

Or simply Visit India Folding Carton and take advantage of the opportunity!

See you at the event!

How Can You Associate With The Event?

Page 19: Reed Manch Exhibitions - KDM International€¦ · Reed Manch Exhibitions, India is a joint venture between Manch Communications, India and ReedExhibitions, UK. Reed Manch is currently

Reed Manch Exhibitions Pvt. Ltd.D – 2, Unit no. 3,4 & 5, 1st Floor,Southern Park Building, Saket District Center,Saket, New Delhi – 110017

T: +91-011- 66056300E: [email protected]: www.reedmanch.com

India

Shradha MalikM: +91-9810737270E: [email protected]

For any information contact:

India International

Aditi AgnihotriM: +91-9654125938E: [email protected]