redux of service design global conference2014 (about health care topics only)

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Copyright 2014 INFOBAHN Inc. All rights reserved. 1 Service Design initiative #03 REDUX Service Design Global Conference 2014 (talk about “Health Care” topics)

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speech slide for "Redux of Service Design Global Conference 2014" this event "Redux of Service Design Global Conference 2014" is reflection and knowledge sharing event has been organized by Service Design Initiative.( SDN Japan Chapter) I talked about especially topics about Health Care field.

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Page 1: Redux of Service Design Global Conference2014 (about Health Care topics only)

Copyright 2014 INFOBAHN Inc. All rights reserved. 1

Service Design initiative #03

REDUXService Design Global Conference 2014

(talk about “Health Care” topics)

Page 2: Redux of Service Design Global Conference2014 (about Health Care topics only)

about me

Copyright 2014 INFOBAHN Inc. All rights reserved. 2

井登友一 (Yuichi Inobori)

株式会社インフォバーン

取締役 京都支社長

略歴

デザインコンサルティング会社にて、ユーザ中心発想によるマーケティングコミュニケーション領域のコンサルティング事業に従事し、数多くのペルソナ開発案件を担当。

その後、株式会社インフォバーンに入社し、現在は企業とユーザ双方にとって幸せを生む最良のコミュニケーションを、主にデジタル領域において設計・デザインする支援業務に従事。

2011年6月1日に新規開設された京都支社の責任者を務める。

日本プロジェクトマネジメント協会(PMAJ)認定 プロジェクトマネジメントスペシャリスト(PMS)

人間中心設計推進機構(HCD-Net)認定 人間中心設計スペシャリスト

好物はポテトフライとかやくご飯、そして美しいものです。

Page 3: Redux of Service Design Global Conference2014 (about Health Care topics only)

Why is Service Design in Health Care advancing?

Copyright 2014 INFOBAHN Inc. All rights reserved. 3

Maturity of ...

Individual Level

Community Level

Culture/State level

Page 4: Redux of Service Design Global Conference2014 (about Health Care topics only)

Key issues Sustainability

Problem Solving

Participatory

Sharing EconomyCopyright 2014 INFOBAHN Inc. All rights reserved. 4

Page 5: Redux of Service Design Global Conference2014 (about Health Care topics only)

SIG (Special Interest Groups)

Health Care

Public Service

Finance

Service Implementation

Copyright 2014 INFOBAHN Inc. All rights reserved. 5

Page 6: Redux of Service Design Global Conference2014 (about Health Care topics only)

Who’s Sponsor?

Public Sector?

Copyright 2014 INFOBAHN Inc. All rights reserved. 6

or

Private Sector?

Page 7: Redux of Service Design Global Conference2014 (about Health Care topics only)

Featured Session

Copyright 2014 INFOBAHN Inc. All rights reserved. 7

Low Cheaw Hwei

GLOBAL HEAD OF PRODUCT AND SERVICE DESIGN

AT PHILIPS DESIGN, ASIA

Page 8: Redux of Service Design Global Conference2014 (about Health Care topics only)

Featured Session

Copyright 2014 INFOBAHN Inc. All rights reserved. 8

Self-Service Only...

Page 9: Redux of Service Design Global Conference2014 (about Health Care topics only)

Featured Session

Copyright 2014 INFOBAHN Inc. All rights reserved. 9

Perceptions and associations of service in Asia...

hospitality, tourism and leisure

premium and luxury

paid privilege

pleasure and enjoyment

being served and pleased

transactional relationship

Page 10: Redux of Service Design Global Conference2014 (about Health Care topics only)

Featured Session

Copyright 2014 INFOBAHN Inc. All rights reserved. 10

PHILIPS’ “Lifeline AutoAlert”

Wearable device like a pendant for alerting health emergency.

Page 11: Redux of Service Design Global Conference2014 (about Health Care topics only)

Featured Session

Copyright 2014 INFOBAHN Inc. All rights reserved. 11

Designed by Service Design Approach

Page 12: Redux of Service Design Global Conference2014 (about Health Care topics only)

Featured Session

Copyright 2014 INFOBAHN Inc. All rights reserved. 12

Page 13: Redux of Service Design Global Conference2014 (about Health Care topics only)

Featured Session

Copyright 2014 INFOBAHN Inc. All rights reserved. 13

Needs and barriers

Neighborhood Health Screening

Page 14: Redux of Service Design Global Conference2014 (about Health Care topics only)

Featured Session

Copyright 2014 INFOBAHN Inc. All rights reserved. 14

Self-help

Needs and barriers

Page 15: Redux of Service Design Global Conference2014 (about Health Care topics only)

Featured Session

Copyright 2014 INFOBAHN Inc. All rights reserved. 15

H2H(Hospital to Home)

Consumer Healthcare

Page 16: Redux of Service Design Global Conference2014 (about Health Care topics only)

Surprise and Entertainment

Copyright 2014 INFOBAHN Inc. All rights reserved. 16

Page 17: Redux of Service Design Global Conference2014 (about Health Care topics only)

Copyright 2014 INFOBAHN Inc. All rights reserved. 17

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Copyright 2014 INFOBAHN Inc. All rights reserved. 18