recruitment marketing boot camp - hireclix anatomy of ppc recruiting jan 11 2011 final
DESCRIPTION
HireClix - Recruitment Marketing & Recruitment Advertising Agency - SEO for recruitingSocial media recruitingPay-per-clickTRANSCRIPT
The Anatomy of Pay-Per-Click Recruiting
Educational Webinar Series: January 11, 2011
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What to Expect Today
• Host – Neil Costa – HireClix• Webinar Topics –
• Search engine optimization (SEO) & search engine marketing (SEM)• How pay-per-click (PPC) recruitment marketing campaigns work• The difference between Indeed, Simply Hired, JuJu and Google• Bidding strategies for PPC recruiting• Applicant tracking systems and a PPC recruiting campaign
• Q&A • Chat & Questions via GoToMeeting• Social Media - Twitter - #hcbootcamp #recruiting
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Understanding your Core Value?
• Based outside of Boston, MA – Gloucester, MA• Recruiting & Digital Marketing Industry
Experience• Focused on Interactive Marketing• Develop Customized Recruitment Marketing• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service
About HireClix
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Does PPC Matter?
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SEO vs. SEM/PPC
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SEO vs. SEM/PPC
Pay-Per-Click Ads
Pay-Per-Click Ads
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End User Search Behavior - Views
Courtesy of User Centric, Inc
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End User Search Behavior - Clicks
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SEO vs. SEM/PPC
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How PPC Recruitment Marketing Works
Graphics from Simply Hired…
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How PPC Recruitment Marketing Works
Company CBid @ $0.65
Company DBid @$0.30
Company ABid @ $1.00
Company BBid @$0.80
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Differences Between the Search Engines
Major Search EnginesJob Aggregators
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Facebook PPC – Laser Focused Targeting
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Bidding Strategies for PPC Campaigns
What are the Best Bidding Strategies?
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Bidding Strategies for PPC Campaigns
• Set a Baseline to Start Accumulating Data• Use Information to:
• Find Leverage Points• Triage Underperformers
• Have Patience to Ride out Ebbs and Flows• Don’t be Afraid to Pause• Better Value in Aggregators than Major Search
Engines• Be Cautious of the Universal Bid Strategy
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ATS Tracking – Accurate & Easy
https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed
Simply Hired – ATS integration information Indeed – ATS integration information
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Tracking & Reporting = ROI
Expect Great Reporting…
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Benefits of PPC Recruitment Marketing
• Candidates Search Differently Today• Pay Only for Performance• Grow Employer Brand• Measurable Results• Manage Recruitment Marketing Investments by:
• Functional Job – Sales, Finance, Engineering• Geography – Site Specific, Expansion• Initiative – Campus, Diversity
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Q&A
HireClix Contacts – Scott [email protected]
Neil [email protected]
888.419.CLIXhttp://www.hireclix.com