hireclix ppc recruiting in today's dynamic marketplace
DESCRIPTION
HireClix launched a new Recruitment Marketing Strategies White Paper – “Pay-Per-Click (PPC) Recruiting in Today’s Dynamic Marketplace”. It’s a primer on PPC recruiting that answers your often thought, but little asked, questions. * What is Pay-Per-Click recruiting? * Why should my organization use it? * How does PPC recruitment marketing strengthen my employment brand? * How can my organization adopt PPC recruiting most easily and effectively?TRANSCRIPT
Pay-Per-Click Recruiting in Today’s Marketplace
HireClix Educational Webinar Series: December 2, 2010
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What to Expect Today
• Quick Intro • Webinar Topics – Recruitment Marketing Strategy
• What is Pay-Per-Click Recruiting?• Why Should you use Pay-Per-Click Marketing?
• Take Charge of Your Content• Save Money• Find Better Candidates• Assert Your Employment Brand
• Budget, Applicant tracking systems and ROI
• Time for Q&A
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Understanding your Core Value?
• Based in Gloucester, MA • Recruiting Industry Experience
– Monster Internal Interactive Agency• Focused on Interactive Marketing• Develop Customized Marketing Approach• Drive New Concepts and Analyze Results• Provide Great Value and Zealous Service
About HireClix
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What is PPC and Does it Matter?
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SEO vs. SEM/PPC
Pay-Per-Click Ads
Pay-Per-Click Ads
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Differences Between the Search Engines
Major Search EnginesJob Aggregators
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End User Search Behavior - Views
Courtesy of User Centric, Inc
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End User Search Behavior - Clicks
• Typically Career Sites are Scraped• Proactive Companies Provide a Feed• ATS Should be Easy & Helpful
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Take Charge of Your Content
XML Jobs Feed
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Save Money – Diversify Recruiting Budget?
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Find Better Employees
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Building Brand
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Budget, Optimization & Reporting = ROI
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Budgeting Strategies for PPC Campaigns
• Set a Baseline to Start Accumulating Data• Use Information to:
• Find Leverage Points• Triage Underperformers
• Have Patience to Ride out Ebbs and Flows• Don’t be Afraid to Pause• Better Value in Aggregators than Major Search
Engines• Be Cautious of the Universal Bid Strategy
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Bidding Strategies for PPC Campaigns
What are the Best Bidding Strategies?
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ATS Tracking – Accurate & Easy
https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed
Simply Hired – ATS integration information Indeed – ATS integration information
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Benefits of PPC Recruitment Marketing
• Candidates Search Differently Today• Diversify your Recruitment Marketing• Pay Only for Performance• Grow Employer Brand• Measurable Results
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Q&A
HireClix Contacts – Scott [email protected]
Neil [email protected]
888.419.CLIXhttp://www.hireclix.com