facebook recruiting strategies - hireclix - hireclix social recruiting series - july 14th
DESCRIPTION
Facebook recruiting is a constant challenge today but where do you start? Learn how to target passive candidates on Facebook, build a Facebook fan page for recruiting and avoid some common pitfalls.HireClix is a recruitment marketing agency focused on helping clients use Facebook to hire and recruit talent. Learn how HireClix builds recruitment advertising campaigns on Facebook, LinkedIn and more.TRANSCRIPT
Facebook Recruiting StrategiesEducational Webinar Series: July 14th, 2011
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What to Expect Today
• Quick Intro • Webinar Topics
• Facebook Recruiting – It’s Serious, Start Now• Are you Ready for Facebook?• Driving Candidates with Targeted Facebook Ads• Building a Facebook Fan Page Strategy
• Q&A • Please Ask Away• Social Media - Twitter - #hireclix #recruiting
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Understanding your Core Value?
• Based outside of Boston, MA – Gloucester, MA– Offices in San Diego, CA & Santa Clara, CA
• Digital Recruitment Marketing Experience• Former Monster.com Digital Marketing• Develop Customized Recruitment Marketing• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service
About HireClix
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Go Beyond Job Boards – HireClix• Social Recruiting
• Facebook • LinkedIN
• Targeted Recruiting Ads
• Pay-Per-Click Recruiting
• SEO for Recruiting
• Content Development
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Fish Where the Fish Are…
661.5M Global Users* Inside Facebook - April 2011
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Facebook – It’s Serious
2011 Ad Revenue - $4.05B
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Facebook – One Third of All Banner Ads
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Are you Ready for Facebook?
• Are you trying to diversify your recruiting efforts?
• Do you use Facebook for personal activities?
• Do your employees use Facebook?
• Do you want to recruit talent from 18-65?
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Initial Steps to Create a Facebook Presence
• Create a Facebook Advertising Strategy• Fan Page for Success• Leveraging Proven Tools• Build a Content Game Plan
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Social Recruiting - Facebook
• Targeted Ads are Cost Effective• Facebook Fan Pages Build a Talent Network
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Rapidly Create Facebook Ads
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Targeting Users by Profile Information
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Targeting Facebook Ads
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Bidding Strategies for PPC Campaigns
Facebook Bids & Budgets
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Campus Recruiting: Integrated Marketing
Facebook Ads combined with Live Event @ MIT
Build Brand & Talent PipelineConnect with Candidates in Hiring CycleBuild Campus Career Office Relationship
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Building a Facebook Fan Page Strategy
Corporate Page vs. Dedicated Careers Page
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Corporate Page vs. Dedicated Page
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Facebook for Your Employment Brand
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Facebook Fan Page = Engagement & Dist.
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Facebook Fan Page = Dist. & Engagement
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Tracking & Reporting = Recruiting ROI
• Measure Spend• Tracking for ATS & Google Analytics• Modifying & Optimize
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Facebook Recruiting Ecosystem
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Facebook Recruiting Ecosystem
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Facebook Recruiting Ecosystem
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Common Mistakes using Facebook
• Job Pollution vs. Recruiting• SPAM• No Policy• Lone Wolves• Starts & Stops
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Facebook Recruitment Marketing Value
• Serious Volume of Users• True Passive Candidate Audience• Low Cost Threshold to Start• Sophisticated Targeting for Ads –
• Education• Employer• Geography• Interests
• Fan Page to Engage Talent Community• Window into Corporate Culture
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Q&A
HireClix Contacts – Scott Ryan – VP Client [email protected]
Kev Wizst – Director of West Coast Client [email protected]
Neil Costa – [email protected]
www.hireclix.comwww.twitter.com/hireclixwww.facebook.com/hireclix