recent!mergers&!acquisitions!involvingdata6drivenmarketing!companies ·  ·...

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Recent Mergers & Acquisitions Involving DataDriven Marketing Companies * Accenture/Acquity Group Acxiom/LiveRamp Adobe Systems/Efficient Frontier Adobe Systems/Neolane Adobe Systems/Satellite AOL/Adap.tv AOL/Converto AOL/Gravity Berkshire Partners/Catalina Blinkx/Rhythm NewMedia Brightcove/Unicorn Media Clarke Holdings/Valassis Comcast/FreeWheel Criteo/AdQuantic Deloitte Digital/Banyan Branch Dunnhumby/Sociomantic Labs Experian/41 st Parameter (incl. AdTruth) Experian/Conversen Facebook/LiveRail Facebook/Onavo Facebook/WhatsApp Google/Adometry Google/Nest Havas Media Group/GT Media Havas Media Group/Revenue Frontier IBM/Silverpop IBM/Xtify IgnitionOne/Knotice LinkedIn/Bizo Lithium/Klout MediaMath/Akamai MediaMath/Tactads * The format for acquisitions is “Acquiring Company/Target Company”; mergers are listed as “Company A and Company B.” List is primarily M&A activity over last 12 18 months.

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Page 1: Recent!Mergers&!Acquisitions!InvolvingData6DrivenMarketing!Companies ·  · 2018-04-12Sprinklr/DachisGroup! Staples/Runa! Twitter/Mesagraph! Twitter/MoPub! Twitter/SecondSync! Walmart!Labs/Inkiru!

     Recent  Mergers  &  Acquisitions  Involving  Data-­‐Driven  Marketing  Companies*      Accenture/Acquity  Group  Acxiom/LiveRamp  Adobe  Systems/Efficient  Frontier  Adobe  Systems/Neolane  Adobe  Systems/Satellite  AOL/Adap.tv  AOL/Converto  AOL/Gravity  Berkshire  Partners/Catalina  Blinkx/Rhythm  NewMedia  Brightcove/Unicorn  Media  Clarke  Holdings/Valassis  Comcast/FreeWheel  Criteo/AdQuantic  Deloitte  Digital/Banyan  Branch  Dunnhumby/Sociomantic  Labs  Experian/41st  Parameter  (incl.  AdTruth)  Experian/Conversen  Facebook/LiveRail  Facebook/Onavo  Facebook/WhatsApp  Google/Adometry  Google/Nest  Havas  Media  Group/GT  Media  Havas  Media  Group/Revenue  Frontier  IBM/Silverpop  IBM/Xtify  IgnitionOne/Knotice  LinkedIn/Bizo  Lithium/Klout  MediaMath/Akamai  MediaMath/Tactads                                                                                                                  *  The  format  for  acquisitions  is  “Acquiring  Company/Target  Company”;  mergers  are  listed  as  “Company  A  and  Company  B.”      List  is  primarily  M&A  activity  over  last  12-­‐18  months.  

Page 2: Recent!Mergers&!Acquisitions!InvolvingData6DrivenMarketing!Companies ·  · 2018-04-12Sprinklr/DachisGroup! Staples/Runa! Twitter/Mesagraph! Twitter/MoPub! Twitter/SecondSync! Walmart!Labs/Inkiru!

Merkle/5th  Finger  Merkle/Brilig  Merkle/IMPAQT  Merkle/New  Control  Merkle/RKG  Millennial  Media/Jumptap  Neustar/Aggregate  Knowledge  Oracle/BlueKai  Oracle/Eloqua  Oracle/Responsys  PubMatic/Mocean  Mobile  RichRelevance/Precog  Salesforce/ExactData  Salesforce/ExactTarget  SDL/Alterian  Spredfast  and  Mass  Relevance  Sprinklr/Dachis  Group  Staples/Runa  Twitter/Mesagraph  Twitter/MoPub  Twitter/SecondSync  Walmart  Labs/Inkiru  Xaxis  and  24/7  Media  Xaxis/Bannerconnect  Yahoo/Flurry