recent!mergers&!acquisitions!involvingdata6drivenmarketing!companies · ·...
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Recent Mergers & Acquisitions Involving Data-‐Driven Marketing Companies* Accenture/Acquity Group Acxiom/LiveRamp Adobe Systems/Efficient Frontier Adobe Systems/Neolane Adobe Systems/Satellite AOL/Adap.tv AOL/Converto AOL/Gravity Berkshire Partners/Catalina Blinkx/Rhythm NewMedia Brightcove/Unicorn Media Clarke Holdings/Valassis Comcast/FreeWheel Criteo/AdQuantic Deloitte Digital/Banyan Branch Dunnhumby/Sociomantic Labs Experian/41st Parameter (incl. AdTruth) Experian/Conversen Facebook/LiveRail Facebook/Onavo Facebook/WhatsApp Google/Adometry Google/Nest Havas Media Group/GT Media Havas Media Group/Revenue Frontier IBM/Silverpop IBM/Xtify IgnitionOne/Knotice LinkedIn/Bizo Lithium/Klout MediaMath/Akamai MediaMath/Tactads * The format for acquisitions is “Acquiring Company/Target Company”; mergers are listed as “Company A and Company B.” List is primarily M&A activity over last 12-‐18 months.
Merkle/5th Finger Merkle/Brilig Merkle/IMPAQT Merkle/New Control Merkle/RKG Millennial Media/Jumptap Neustar/Aggregate Knowledge Oracle/BlueKai Oracle/Eloqua Oracle/Responsys PubMatic/Mocean Mobile RichRelevance/Precog Salesforce/ExactData Salesforce/ExactTarget SDL/Alterian Spredfast and Mass Relevance Sprinklr/Dachis Group Staples/Runa Twitter/Mesagraph Twitter/MoPub Twitter/SecondSync Walmart Labs/Inkiru Xaxis and 24/7 Media Xaxis/Bannerconnect Yahoo/Flurry