#socialcloud - event 2 on #socialtv - ted littledale from secondsync
DESCRIPTION
Ted Littledale's deck looking at #SocialTV research and audience engagement analytics from the SecondSync perspective. Presented at #SocialCloud Event 2 on 22nd July 2013TRANSCRIPT
- 1. BROADCAST INTELLIGENCE @secondsync Friday, 26 July 13
2. SOCIAL DATA Two key roles for social data 1. Feedback Mechanism - real time reactions from thousands of viewers. 2. Metric for measuring the interactive audience used as a secondary currency for ad pricing / placement Friday, 26 July 13 3. TRACKING TV SHOWS 35 channels 1,000programmes per day 1,000,000tweets per day Friday, 26 July 13 4. TWITTER Public platform Immediacy Reach extends beyond circle of friends Friday, 26 July 13 5. MAPPING TWEETS TO PROGRAMMES Basic set of terms Adaptive Search Removal of false positives Friday, 26 July 13 6. X FACTOR ORGANIC HASHTAGS TWEETS 16,780 #fagashbreath Friday, 26 July 13 7. LEADERBOARD Friday, 26 July 13 8. LEADERBOARD Friday, 26 July 13 9. LEADERBOARD Friday, 26 July 13 10. LEADERBOARD Friday, 26 July 13 11. LEADERBOARD Friday, 26 July 13 12. SOCIAL ANALYTICS Friday, 26 July 13 13. SOCIAL ANALYTICS Friday, 26 July 13 14. Friday, 26 July 13 15. Friday, 26 July 13 16. SOCIAL ANALYTICS Friday, 26 July 13 17. SOCIAL ANALYTICS Friday, 26 July 13 18. SOCIAL ANALYTICS Friday, 26 July 13 19. SOCIAL ANALYTICS Friday, 26 July 13 20. SOCIAL ANALYTICS Friday, 26 July 13 21. SOCIAL ANALYTICS Friday, 26 July 13 22. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13 23. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13 24. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13 25. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13 26. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13 27. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS - During 2013 Superbowl 75% Brands integrated social into ads (source:Forbes) - New Twitter ad product allow brands to directly target tweeters who see their ads - For brands the TV spot is now just the starting point for a campaign - The brand story continues on Twitter. Cross pollinates to other social media - Audience numbers alone are not enough to predict digital interaction Friday, 26 July 13 28. SOCIAL TV IS A LAUNCHPAD FOR INTEGRATED CAMPAIGNS Friday, 26 July 13