#socialcloud event 2 on #socialtv - kingsley maunder from style on screen
TRANSCRIPT
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Style on ScreenThe Social Cloud
Proprietary and Confidential. Not to be distributed or reproduced without permission
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30% of all TV viewers will regularly search and shop for
items seen on TV GfK iPanel study
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• 88% of U.S. homes own at least one device that can be used as a second screen
• 87% of consumers says they use at least one device while watching television
• 88% of US tablet owners use the device while watching TV (45% daily)
• 86% of smart phone owners use the device while watching TV (41% daily)
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1. NPD Market Research2. Nielsen
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Second-screen should be driven by the needs of the end
users – not technology
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50% of the time we will sit down in front of the TV without knowing what we are going to
watch
46% of people surveyed by Nielsen watched a program based on the opinions of others on Facebook
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Mobile phones and tablets are personal devices and should
be used for fun activities (think Angry Birds)
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The experience of watching TV is enhanced in the
company of others
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• 95% of live TV conversation currently happens on Twitter
• More than 50% of the 140M active Twitter users talk about TV shows
• In the UK that is > 65%• 21% of TV viewers who are 18-
34 will tweet while watching TV
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See it. Like it. Buy it
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See it. Like it. Buy it
• 30% of US TV viewers will search and shop for items seen on TV
• More than 50% of the 140M active Twitter users talk about TV shows
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The conversation is already there
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Gartner’s Hype Cycle
You are here
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Thank youKingsley [email protected]
Style on ScreenWeb http://styleonscreen.tvTwitter @style_on_screen