real time marketing - for the new generation of marketers
DESCRIPTION
Move over Digital Marketing - its time for Real Time Marketing!TRANSCRIPT
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Can enable you to talk to your customer, when he is online
Most analytics give you 8 – 48 hr old statistics after the event has occurred in your website. By the time you do
something about it; the visitor is long gone.
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Can fetch custom information in real time based on search
Prospects come to your website for a specific purpose – Just like one walks into a departmental store - if he/she doesn’t find anything
interesting – they just walk off – until ... there is an interaction by a salesman in real time
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Can increase the potential to convert online window shoppers
Prospects come to your website for a specific purpose , needs and wants – some have immediate needs & wants. If one cant identify
them, one can’t exploit the opportunity as well.
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Can ensure agility in customer support and engagement
Visitors will always have more choices and they will go to your competitors if you are not fast enough to know the needs of
the customers
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Can define a personalized customer experienceVisitors have lots of choices – they will buy the product only from those who
will give them a great customer experience
Great customer experience comes with personalization and personalization comes with knowing the immediate needs and wants of visitors
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Website
Analytics
CampaignManagement
EngagementTargeting
Insights
Listening to customers across channels
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AWARENESS
KNOWLEDGE
INTENT
SELECTION
SATISFACTION
ADVOCATE
LOYAL
Understanding the depth of their interaction
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Unifying all interaction data for each customer
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TO MAKE REAL-TIME MARKETING
TO ITS OPTIMAL LEVEL
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we built
Plumb5 is a real-time marketing framework ,that tags visitors at all interaction touch points and unifies data
for more accurate actionable insights
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Plumb5 Listening Network
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Dashboard Screens for reference
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Unified Customer Profile in Real-time
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Prescriptive Dashboard in Real-time
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NO INTEGRATION REQUIREDIts Plug & Play
NO DATA REDUNDANCY
Its real-time
NO IT INVESTMENTS
Its On-Demand
NO COMPLEXITYIts configurable
NO DATA SILOS
Its on an unified system
UNIFIED DASHBOARDS
Across Systems and at every node
Advantages with plumb5
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