real estate lead generation tips
DESCRIPTION
http://www.lfire360.com - Would you like to increase your real estate commissions? This presentation shows you 3 strategies that you must consistently implement to put your lead generation and lead nurturing on auto-pilot. This tips work whether you represent buyers or sellers.TRANSCRIPT
IN YOUR REAL ESTATE
BUSINESS
The fact is ... • The average agent is making less
than $60,000 a year orking between 40-59 hours per week*
• 90% of home searches begin online*• “Brokers and agents need to make
their website their #1 priority.” –Julie Reyolds of Realtor.com
* Source: REALTOR.org2
We know what you’re going through• Your costs have gone up• Your margins are razor thin• You care about your business and
your customers• And you’re looking for answers to
ignite growth!
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The good news?Growing a business involves just three key strategies!
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Now … The Three Keys to Explosive
Business Growth In Your Real Estate Business
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Get more people to see your business(Get found by more
prospective customers!)
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Upsell & cross-sell your current customers
(Get them to spend more)
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Follow up with customers and
prospects(Stay in touch with them
and their circle)
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Don’t make it hard!
Focus on these threefundamentals andyou will see results!
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Now let’s take a look at the tactics
that drive each of these strategies
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Get more people to see your business(Get found by more
prospective customers!)
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Be found!
Through:•Blogging & SEO•Social Media•Video
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Search engine optimization
Get more people to see your business
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SEO – Over 1 billion searches dailyEvery day Google answers more than one billion questions from people around the globe in 181 countries and 146 languages!
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SEO – How important is it?
SEO – The basics• Know your target audience• Use the correct keywords• Create and share compelling content
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SEO – Use video!
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Video: It’s where people look
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Some eye-opening video stats
• Video search results have a 41% higher click through than plain text results.
• 90% of 2014 web traffic will be video. • Video is 50 times more likely to get
organic page rank in Google than plain text results.
Sources in order: Aimclear, Cisco Systems, Forrester 19
SEO – Real world example
• VernFonk.com
• Insurance agency
• Marketing genius!
• About 20 locations
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Social Media
Get more people to see your business
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Two ways to attract followers on Facebook:
1.Organically2.Through paid advertising (PPC)
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First: Build it organically:Step 1. Create a Facebook Fan Page
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2. Create a Facebook App
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2. Create a Facebook App
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3. Create a Facebook Group
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Social Media – Add value
• Offer value for people to like your page
• Create offers specifically to your fans
• Use Facebook groups to build brand loyalty, and then send them to like your fan page
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Blogging
Get more people to see your business
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Blogging
• Blogs that you write appear in relevant local search results
• Once on your blog you can capture that person as a lead
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Blogging for motivated leads• Your blogs are much more likely to appear in
search when you target smaller, specific groups of people!
• Only people who are most likely to be interested in becoming clients will visit your site/
• Customize your blogs so that they are attractive and appealing to the audience you’re trying to reach
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Blogging = precise targeting• Location (ZIPs, area code, etc.)• Topic (first time home buyer, vacation
home buyer, etc.)• Interests (particular neighborhood or
school)
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Blogging is cost efficient• Precision = efficiency• Measurability means you can track the
traffic to your site each month• Dollar for dollar, there’s no better way
to get attract leads with relevancy AND adding value
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Upsell & cross-sell your current customers
(Get them to spend more)
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• After a person buys or sells a home with you offer to represent them again
• Ask for a referral at this time as well.
• The content you share on your blog and social media will also sell for you– BUT you have to do it consistently!
“Want fries with that?”
Sell more and get referrals
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• Make it a consistent activity in your business!
• Design your marketing funnel so that it automatically moves clients from one purchase or referral to the next
• First referral request should happen at initial point of purchase
Sell more and get referrals
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Some suggestions:•Look for logical ways to “increase” or “extend” the benefit of the original purchase•Offer a down-sell option•Follow up with customers after they leave!
Sell more and get referrals
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Follow up with customers and
prospects(Stay in touch with
them and their inner circle)
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The majority of customer value comes AFTER the initial purchase! •Send a Thank You note•Invite them to follow you on social media•Send out birthday cards and holiday cards/gifts•Customer anniversaries•Customer appreciation offers
Follow up with customers
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eMail Marketing
Follow up with customers
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• People are *glued* to their phones and check their email constantly through out the day
• eMail is still a fresh, untapped resource• Other channels (banner ads, PPC) are
saturated and overrun with junk and people tend to tune them out
eMail works!
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• 80% of all email marketing texts are opened by recipients
• Most are read within 2 hours of receipt
eMail works!
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Big takeaway?
Business growth requires you to focus on just three things:
1. Get more customers2. Get each of them to spend more on
average3. Get them to buy more often
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So what’s next for your business?
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What can LFIRE360 do?
Explosive business growth, does not happen by accident …
We implement proven marketing systems that help you leverage the three keys to explosive business growth in your business.
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