REAL TIME MARKETING

#WriteTheFuture

Nick BennettStrategic Planning Director

@n_bennett

ALL MARKETERS ARE LIVING IN A REAL-TIME WORLD

BUT FEW ARE TAKING ADVANTAGE OF IT

37 MINUTES

Origins?What Is real time marketing and its

#Latest Trend

Search - Real Time MarketingSearch - Real Time Marketing

Search - Real Time Marketing & Social Media Marketing

Search - Real Time Marketing & Web Personalisation & Real Time Analytics

rethink it?Why should we

Audience is...The value in knowing who your

Reach & Influence

Or the Value in who you are trying to

Perfect StormThe Oreo Cookie

263% Increase (38)

2013 - 2014

EclipseThe Oreo Cookie

madonna?What was different about

Brands tweeting aboutunexpected occurrencesduring major events sawa 1,200% lift in retweetsper follower

CurrencyThe Variety in relevant

PLANNED WATCHLIST

EVERY-DAYOPPORTUNISTIC

Tent Pole event

Unknown topic

Known topic

Micro Event

Versatility

B2c B2B

Data & GoalsThe Power of

Creative

Insight

WHATARE YOU

TRYING TOACHIEVE?

We learnWhat are other brands doing and what can

SocialReal time is not just confined to

"When Brands engage in most forms of RTM, followers respond withenthusiasm. This stuff is not only an interesting way for a brand to stand out

and become more human and fun - it works to promote higher levels ofengagement and social sharing. "

Chris Kerns - Author of Trendology

Amplify itHow to cut through the noise and

HELLOMY NAME IS

Influencer

Bottom line?How does this impact on the

THINK WITH GOOGLE (Customer Journey)

Avoid getting sucked in!

Twitter and Facebook commercialisation

Multi-Integration

How to extend campaigns and offer

Real Time Marketing Methodology

Align

Discover

PrepareExecute

& Engage

AnalysisPeople

Process

Technology

Data

Rememberkey things to

Be Authentic

Pay Attention

Be brave

be funny

experiment & Learn

Appear to be spontaneous

have a plan

track & Measure

Future?What about the

The Audience will continue to become more real-Time Focused

Real-Time will become the new norm, not the exception

Verticals will specialise to build success

Real-Time Segmentation will be normal

A risk of saturation is very possible

Understand your barriers and remove them early

Data & Creative, working together

Some Cool Tools to be using!

Thank You - any questions

www.rawnet.com @Rawnet