importance of real time marketing

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WHY IS REAL-TIME MARKETING IMPORTANT TO MODERN BUSINESS?

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Page 1: Importance of Real Time Marketing

WHY IS REAL-TIME MARKETING IMPORTANT TO MODERN BUSINESS?

Page 2: Importance of Real Time Marketing

ONLINE MARKETING

The world of online marketing is ever-evolving. Trends come and trends go in the blink of an eye. Nothing is permanent when it comes to techniques that are adopted in a product’s marketing.

Page 3: Importance of Real Time Marketing

The leading experts shares one trend that is here to stick-

REAL-TIME MANAGEMENT

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Real-time marketing includes collecting inputs from customers and delivering a relevant, personalised message back to them. Businesses deliver responses on real-time via Twitter and Facebook within seconds. E.g. If a customer were to tweet a bank requesting details of their working hours, a reply can be posted the very next minute. It gets more complex when product delivery is involved – these processes involve details of previous purchases, available stock and location.

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Thus, entire business community is taking social media networking with enthusiasm of engaging customers has become less about selling a product or service, and more about building important relationships. Real-time marketing achieves this goal by personalising marketing needs.

What makes Real Time Marketing more effective today?

Page 7: Importance of Real Time Marketing

Brands these days have started to take personalisation very seriously. All marketing collateral has to bear the same feel across various channels, and the same message has to come across to customers irrespective of the medium.

Tailoring marketing messages to the preferences of each individual customer is what clicks. So, whether it is an email, or a tweet, or even a simple message delivered via WhatsApp, personalisation has taken centre stage, and the customers have loved it thus far.

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HOW CAN COMPANIES PERSONALISE AND HOMOGENISE REAL-TIME MARKETING?

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A sure shot way of doing it is by having a sound, interconnected system to power all the marketing messages running in the background. This way, a single marketing view will be created, ensuring that every touch point a customer has with a company’s messages is highly personalised.

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Here’s one good example. The provider of on-demand Internet streaming media is a natural leader when it comes to real-time personalisation. By using customer data and viewing habits spectacularly well, it recommends targeted content to its users.

NETFLIX

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When brands and businesses collect massive amounts of data from customers, they have to be utilised prudently. The data

has to enable proximity marketing; in-store beacon messages have to be projected clearly. Marketing channels also have to be connected whilst portraying the same message. The collected user data can also be

used to leverage purchase history,

thereby helping a business understand the customer’s likes and preferences better. This in turn will enable the business to market specific, targeted goods to the customer, resulting in increased sales.

WHAT’S NEXT?

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Real-time Marketing has changed the trend of target from homogenous groups to individuals with similar profiles who, for all their parallels, warrant very specific marketing that’s tailored to their needs. Markets have changed the type of communication, personalising location based marketing via PCs and mobile phones. When customers grow more comfortable with their devices, the data they give out to brands help the latter to make the overall consumer experience more enjoyable. And, This huge impact is created by real time marketing.

Page 13: Importance of Real Time Marketing

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