real time bus information
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Real Time Bus Information. Walt Lenz, Safety & Security Manager Cyndi Raskin-Schmitt, Manager of Communications Pinellas Suncoast Transit Authority St. Petersburg, Florida. Agenda. Walt Lenz Project Parameters Planning from the Start Things We Learned How it Works Cyndi Raskin-Schmitt - PowerPoint PPT PresentationTRANSCRIPT
Real Time Bus Information
Walt Lenz, Safety & Security ManagerCyndi Raskin-Schmitt, Manager of Communications
Pinellas Suncoast Transit AuthoritySt. Petersburg, Florida
Agenda• Walt Lenz
– Project Parameters– Planning from the Start– Things We Learned– How it Works
• Cyndi Raskin-Schmitt– Marketing– Statistics
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Project Parameters• PSTA had a Motorola Automatic Vehicle Location system
that needed to be replaced• Replacement State-of-the-Art System
– New hardware, new customized software– Computer Assisted Dispatching (CAD)– Open data– On board bus interfaces (farebox,
destination signs)– Passenger information including on board
announcements, interactive voice response (IVR), digital signs, texting, website
Planning from the Start
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• Partner with a vendor who had experience with these new technologies
• Include staff from all departments on the project management team – including Bus Operators
• Have a full time project manager on staff who has a working knowledge of transit operations and acustomer service focus
Things We Learned
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• Run a pilot program• Nothing is one size fits all: customize to make it fit your
system• Discourage vendor project team personnel changes• Complex technologies lead
to complex problems, beprepared to work it out
Things We Learned
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• Give the project scheduling leeway – it may take longer than you think. So, expect delays before moving forward.
• Deciding on an officiallaunch date
Marketing Real Time
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• Strategic launch date– Involve passengers in a pilot– Official launch when all components are working
• Components– Real Time Bus Information Sign– Blog– Brochure– Bus Ads– Web Banners– Intro Web Page
Real Time Bus Info Sign
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RidePSTA Blog
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Real Time Brochure
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Bus Advertising
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Bus Advertising
Website – Introduction to Real Time
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Website – Developers Resources
Use Statistics
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Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 -
20,000
40,000
60,000
80,000
100,000
120,000
Real Time Bus Information - Passenger Use
Texts IVR Calls Sign QR RidePSTA Website