real estate profiles 101
TRANSCRIPT
Ask yourself this question…
If I were in the market to buy or sell a house TODAY and I came across my own Online Real Estate Profile…
Ask yourself this question…
If I were in the market to buy or sell a house TODAY and I came across my own Online Real Estate Profile…
Would I pick up the phone and call?
If your Online Real Estate Profile:
• Is less than 50 words
If your Online Real Estate Profile:
• Is less than 50 words• Doesn’t detail your areas of expertise
If your Online Real Estate Profile:
• Is less than 50 words• Doesn’t detail your areas of expertise• Doesn’t explain the services you offer
If your Online Real Estate Profile:
• Is less than 50 words• Doesn’t detail your areas of expertise• Doesn’t explain the services you offer• Doesn’t include your professional
experience
If your Online Real Estate Profile:
• Is less than 50 words• Doesn’t detail your areas of expertise• Doesn’t explain the services you offer• Doesn’t include your professional
experience• Doesn’t have your contact information
Then the answer is most likely NO!
Then the answer is most likely NO!
And Guess What?
Then the answer is most likely NO!
And Guess What?
Consumers Won’t Be Calling Either!
Think of your Real Estate Profile or “Bio”, as your online resume.
An attractive, professional Real Estate Profile should be written in similar fashion as a power resume.
An attractive, professional Real Estate Profile should be written in similar fashion as a power resume.
• Written in the 3rd Person
An attractive, professional Real Estate Profile should be written in similar fashion as a power resume.
• Written in the 3rd Person• Include Professional Experience
An attractive, professional Real Estate Profile should be written in similar fashion as a power resume.
• Written in the 3rd Person• Include Professional Experience• Provide a Personal Touch
An attractive, professional Real Estate Profile should be written in similar fashion as a power resume.
• Written in the 3rd Person• Include Professional Experience• Provide a Personal Touch• Have clear Contact Information
As well as…
As well as…
• Areas you Service and Specialize
As well as…
• Areas you Service and Specialize• Demonstrations of knowledge for the
local market area
As well as…
• Areas you Service and Specialize• Demonstrations of knowledge for the
local market area• Realtor Designations and
Organizations
As well as…
• Areas you Service and Specialize• Demonstrations of knowledge for the
local market area• Realtor Designations and
Organizations• A “sprinkling” of Keywords
throughout
Your Real Estate Profile should only be
2-3 paragraphs in length.
Your Real Estate Profile should only be
2-3 paragraphs in length.This is your
“30 sec. Elevator Pitch”
Your Real Estate Profile should only be
2-3 paragraphs in length.This is your
“30 sec. Elevator Pitch”
Not your Autobiography!
Only include the most important facts in your Real Estate Profile.
Only include the most important facts in your Real Estate Profile.
Too many facts about your skills, expertise, education, certificates, degrees, diplomas, classes taken, colleges attended, jobs you had as a teenager, jobs you’ve had as an adult, brokerages you’ve worked at but
left because the broker was “crazy”, areas “might” service, places you’ve lived, places you want to live, your closest
relatives, cars you’ve owned, cars you want to own, animals you have, blah,
blah, blah...
will bore your audience…
will bore your audience…
just like that sentence did.
Self promotion in the form of “I am #1” or “Look at all this awesomeness I possess” should be left out.
Self promotion in the form of “I am #1” or “Look at all this awesomeness I possess” should be left out.
Instead
Self promotion in the form of “I am #1” or “Look at all this awesomeness I possess” should be left out.
Instead
Gear it more towards what you can do for the home buyer and seller.
Self promotion in the form of “I am #1” or “Look at all this awesomeness I possess” should be left out.
Instead
Gear it more towards what you can do for the home buyer and seller.
Consumers respond better to Advocates than Arrogance.
Use Keywords consistently throughout your Real Estate Profile, each a minimum of 2 times.
Use Keywords consistently throughout your Real Estate Profile, each a minimum of 2 times.
Example: “I am a Realtor” Instead use: “I am a San Diego Realtor”
Use Keywords consistently throughout your Real Estate Profile, each a minimum of 2 times.
Example: “I am a Realtor” Instead use: “I am a San Diego Realtor”
Or
Use Keywords consistently throughout your Real Estate Profile, each a minimum of 2 times.
Example: “I am a Realtor” Instead use: “I am a San Diego Realtor”
OrExample: “I specialize in Oceanside”Instead use: “I specialize in Oceanside real estate” or “I specialize in Oceanside condos”
Contact Information is often a missed opportunity for the visitor to contact you right off the Real Estate Profile page.
Contact Information is often a missed opportunity for the visitor to contact you right off the Real Estate Profile page.
Always include information such as:
Contact Information is often a missed opportunity for the visitor to contact you right off the Real Estate Profile page.
Always include information such as: • Your Name• Your Company• Your Address• Your Direct Phone• Your Business
Contact Information is often a missed opportunity for the visitor to contact you right off the Real Estate Profile page.
Always include information such as: • Your Name• Your Company• Your Address• Your Direct Phone• Your Business
• Your Web Address• Your Facebook
Business Page• Additional Social
Networks that you Actively use
Once you have crafted your bio, edit, edit, and edit again.
Once you have crafted your bio, edit, edit, and edit again.
• Eliminate extra words
Once you have crafted your bio, edit, edit, and edit again.
• Eliminate extra words• Use descriptive words
Once you have crafted your bio, edit, edit, and edit again.
• Eliminate extra words• Use descriptive words• Look for redundancy
Once you have crafted your bio, edit, edit, and edit again.
• Eliminate extra words• Use descriptive words• Look for redundancy
Get a friend or family member to revise and give suggestions.
When you have your Real Estate Profile dialed in, you can use it over and over again!
When you have your Real Estate Profile dialed in, you can use it over and over again!
• On your website/blog
When you have your Real Estate Profile dialed in, you can use it over and over again!
• On your website/blog• In your listing presentation
When you have your Real Estate Profile dialed in, you can use it over and over again!
• On your website/blog• In your listing presentation• On your brochures
When you have your Real Estate Profile dialed in, you can use it over and over again!
• On your website/blog• In your listing presentation• On your brochures
and especially on all your social networks like Facebook, LinkedIn, Realtor.com, Zillow, Trulia, Homes.com, ActiveRain, or any other place where you have made your online presence known.
(866) 344-7473www.RiseRealtyCA.com
/RiseRealtyCA /RiseRealtyCA /RiseRealtyCA
577 Rancho Santa Fe Rd. #101 San Marcos, CA 92078CalBRE #01957687