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MARCH 2011 101 REAL ESTATE MAGAZINE | 1 VALUE FACTOR CANADA’S LEADING STAGER AUTOSHOW 2011 REVIEW: PORSCHE BUYING A NEW CONDO? READ THIS FIRST NEGOTIATION 101: 2 MINUTE LOW DOWN MARCH 21, 2010 VOLUME 1 NUMBER 2

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Page 1: 101 Real Estate Magazine

MARCH 2011 101 REAL ESTATE MAGAZINE | 1

VALUE FACTORCANADA’S LEADING STAGER

AUTOSHOW 2011REVIEW: PORSCHE

BUYING A NEW CONDO? READ THIS FIRST

NEGOTIATION 101: 2 MINUTE LOW DOWN

M A R C H 21, 2010V O LU M E 1 N U M B E R 2

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Selecting the right real estate agent to help you buy or sell your home is essential to a smooth transaction. For the best possible experience, you should consider a professional’s

background, personality and responsiveness.

101 Real Estate Magazine is owned and managed by Mahdi Raza. It is not intended to solicit properties that are currently listed.

This publication, including all third party material and all schedules, appendices, pre-printed forms, standard clauses, processes, facts, information and any other material contained therein (the “Publication”), is summary in nature and not intended to replace direct research of original source documents and expert advice. Real estate practitioners and consumers should seek appropriate counsel in matters relating to real estate. At all times, diligence and prudence should be uppermost as all real estate transactions are unique. This Publication is strictly intended for educational purposes only. Mahdi Raza reserves the right to change or revise this Publication without notice, and will not be liable for any loss or damage incurred by you as a

result of such changes or revisions.Mahdi Raza, advertisers and others associated with this Publication (collectively referred to as the “Advertisers”) are not responsible for any deficiencies, defects, errors, omissions, or for the adequacy, sufficiency, completeness, suitability, accuracy, currency or applicability of the contents of this Publication. This disclaimer, and all that follow, applies regardless of whether this Publication is made available to you

in paper or electronic form.In the event that you access this Publication by means of the internet or other electronic transmission, you expressly agree that the Advertisers are not responsible for any damage to hardware or software, loss or corruption of data, or any other loss or damage, that may result from your use of this Publication or from your accessing any web-site related to this Publication or utilizing any other means of electronic transmission owned or operated by, or on behalf of, the Advertisers. The Advertisers make no warranty or representation that any such web site, electronic document or electronic transmission will meet your

requirements, will be uninterrupted, timely, secure or error-free or that defects, if any, will be corrected.The Advertisers disclaim all warranties of any kind, whether express or implied, including without limitation any warranties of merchantability or fitness for a particular purpose, related to this Publication. Further, the Advertisers are not liable for loss or damage, whether direct, indirect or consequential, and

whether or not it was foreseeable, arising from the utilization of this Publication.

101Real estate Magazine

EDITOR-IN-CHIEFMahdi Raza

EXECUTIVE EDITORSameen Jafri

M A R C H 21, 2010 - V O LU M E 1 N U M B E R 2

101 REAL ESTATE MAGAZINEIs published monthly by Mahdi Raza at www.101realestatemagazine.com and is available always online. To order print please visit our website and

send an email under the contact form or call 416.659.6336. Copyright © 2010 101 Real Estate Magazine. All rights reserved.

M a h d i R a z a . c o m

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We are pleased to introduce our 2nd Edition of 101 Real Estate Magazine. I am delighted to add 7 new great companies to this edition. These 7 new companies are the true definition of excellence; Pfaff Porsche, CSPI Business Training Academy, Verico COD Financial Inc., Zip Equity Corporation, Centum Mortgages, A Smart Step & Cellworks. I would also like to thank Pfaff Audi, SP Law Office, CanadaLend, TD Bank, and Gear4Tech for their continued support.

I would also like to announce that I have been ranked #2 on Google. With the countless effort and help of my marketing team, especially Stephan Wallace, .Type in “Vaughn real estate” on Google (the most common search term) and see for yourself. The goal for the next month is to be ranked top for Markham and Ajax. Coming soon also is an Iphone/Ipad/Ipod App specifically designed for the Real Estate industry.

There are a lot of exciting things happening in the next coming months and I look forward to you, the reader being a part of it. I hope you enjoy the 2nd edition of 101 Real Es-tate Magazine. This edition is going out to 45,000 people. If you are interested in advertising, writing or wanting to bring ideas to the table let me know.

Thank you for your support! Mahdi Raza

EDITORIAL

8 SHADLOCK STREET, SUITE #7 | MARKHAM, ON | L3S 3K9 | DIRECT: +1.416.659.6336 | OFFICE:+1.905.471.002 | FAX: 905.471.7441 | [email protected]

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101Real estate Magazine

11 | RATES REMAIN UNCHANGED// MAHDI RAZA

12 | TREB CONDO MARKET// TREB

13 | BUYING A NEW CONDO// MAHDI RAZA

14 | THE VALUE FACTOR // CHRISTINE RAE

16 | BELIZE IT! // SUKHJIT RANDHAWA

20 | INVESTMENT PROPERTY // MAHDIRAZA

20 | WAYS TO SELL A HOUSE // MAHDI RAZA

21 | SAVING TREES // TONY MUHTAT

21 | NEGOTIATION101 // MAHDI RAZA

22 | AUTOSHOW:PORSCHE // VINCENT HO

28 | SPOTIGHT: DION PHANEUF // RICHARD ALS

29 | NEW NIKE SQ // SQMACHSPEED.COM

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TORONTO, March 16, 2011 -- Greater Toronto REALTORS® reported 4,138 sales during the first two weeks of March 2011 – a five per cent decrease compared to the first two weeks of March 2010. The number of new listings also dipped – down by 15 per cent compared to the same period last year.

"A positive economic outlook for the Greater Toronto Area, including steady growth in jobs and incomes, has kept households confident in their ability to purchase and pay for a home over the long term," said Toronto Real Estate Board (TREB) President Bill Johnston.

The average price for transactions during the first 14 days of March was $460,196, representing a 4.6 per cent increase compared to the first two weeks of March 2010. "Market conditions are tighter compared to this time last year, resulting in more competition between buyers and sustained upward pressure on the average selling price. The annual rate of price growth is expected to range between three and five per cent in 2011," said Jason Mercer, TREB's Senior Manager of Market Analysis.

GTA REALTORS® REPORT MONTHLYRESALE HOUSING MARKET FIGURES

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Would they or wouldn’t they? This was on the mind of many Canadians. This was the question on many countries like Greece, Ireland, and France’s lips for the last couple of weeks. There has been much talk that a rise in interest rates is inevitable. That may be so—but not today.

The Bank of Canada “is maintaining its target for the overnight rate at 1 per cent. The Bank Rate is correspondingly 1 1/4 per cent and the deposit rate is 3/4 per cent. “

Despite all the buzz and speculation about interest rates, with reasonable Canadian economic growth, political turmoil in Libya and the price of oil, and a myriad of other factors, the Bank of Canada has held its status quo for interest rates, again.

This latest announcement marks the fourth consecutive time that Mark Carney has left rates unchanged; he is not without his reasons though.

The Global economy is moving along as expected, although “risks remain elevated’; perhaps most the most prominent flag in this regard is the storm that is churning in Libya- and the possible surge in oil prices; This gives Canadian investors and consumers alike an unwelcome taste of déjà-vu- from the pre-recession days—when oil prices were widely forecast to reach between $200-$300/ barrel.

That said, the Canadian economy is modestly beating growth forecasts; the US economy continues to chug along, put in sustained motion by government stimulus; similarly, businesses are continuing to spend, and are starting to contribute to overall economic growth, through investment partially funded by government stimulus.

In terms of inflation, Canadian inflation levels are moving reasonably, and are keeping in line with what is expected- “Underlying pressures affecting prices remain subdued, reflecting the considerable slack in the economy. “ Global inflation continues to grow—but at a manageable pace.

“Reflecting all of these factors, the Bank has decided to maintain the target for the overnight rate at 1 per cent. This leaves considerable monetary stimulus in place, consistent with achieving the 2 per cent inflation target in an environment of significant excess supply in Canada. Any further reduction in monetary policy stimulus would need to be carefully considered.“

The changes to mortgage lending introduced by Jim Flaherty earlier this winter are set to take affect this month; there has been widespread concern that the combination of tighter

lending restrictions, shorter amortizations and higher rates, might cause stress to an already heavily debt burdened

typical Canadian consumer. At least for now, they will get a reprieve from higher rates.What will Carney’s next move be, and what will the implications be on Canadian borrowers

and the economy alike? Let the speculation begin for the next rate announcement- which comes down on April 12.

“FOURTH CONSECUTIVE TIME THAT MARK CARNEY HAS LEFT RATES UNCHANGED;”

RATES REMAIN UNCHANGEDBY MAHDI RAZA

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Fourth Quarter 2010 More Supply in Condominium Ownership and Rental Markets Strong year-over-year growth in active condominium apartment listings

continued in the fourth quarter of 2010. As completions continued to trend

upwards, more units were listed for sale on the TorontoMLS®. Investors

who purchased units at the pre-construction stage of development listed

their units to take advantage of market value increases over the past few

years. Another source of listings were purchasers who bought a unit during

the pre-construction or construction stage of development, but later found

that their housing needs had changed. While sales represented a larger

share of active listings in the fourth quarter, market conditions remained

much more balanced compared to a year ago. More balanced market

conditions have ushered in more moderate rates of price growth (see

sales-to-active listings ratio and annual price growth in Chart 1).

During the last four months of 2010, the number of condominium

apartments listed for rent (Chart 2) also grew substantially on a year-over-

year basis (+25 per cent). At the same time, however, the number of rental

transactions for condominium apartments (Chart 2) increased at a greater

rate (+29 per cent). With rental market conditions for condominium

apartments remaining tight, it was not surprising to see average rents for

the popular one and two-bedroom units increasing by 2.1 per cent and 2.6

per cent respectively compared to the last four months of 2009 (Chart 3).

This suggests that there are many renter households looking to take

advantage of the location, finishings and amenities offered by newly

completed condominium apartments in the GTA.

-10%

-5%

0%

5%

10%

15%

20%

25%

0%

10%

20%

30%

40%

50%

60%

70%

Annual Median Price Grow

th

Sale

s-to

-Act

ive

List

ings

rat

io

Source: Toronto Real Estate Board

Chart 1: Condominium Apartment Sales-to-Active Listings Ratio and Median Price Growth (All Areas)

Annual Median Price Change (Right Scale)

Sales-to-Active Listings Ratio (Left Scale)

01,0002,0003,0004,0005,0006,0007,0008,0009,000

Listings RentalsSource: Toronto Real Estate Board (TorontoMLS®)

Chart 2: Condo. Apt. Listings and Rentals Sept.-Dec.

Sept.-Dec. 2010

Sept.-Dec. 2009

1,1001,2001,3001,4001,5001,6001,7001,8001,9002,000

1-Bdrm. Apt. 2-Bdrm. Apt.Source: Toronto Real Estate Board (TorontoMLS®)

Chart 3: Condo. Apt. Average Rents Sept.-Dec.

Sept.-Dec. 2010

Sept.-Dec. 2009

Written By: Jason Mercer TREB Senior Manager of Market Analysis. [email protected]

One constant in the Greater Toronto Area is the growing number of condominium transactions. Combining affordability with carefree living and the latest amenities, condominiums are attracting more buyers than ever before.

While many buyers retain the services of a real estate professional when buying a resale condominium, some aren’t aware that it is equally important to consult a REALTOR® when considering new construction developments as well.

When choosing a new condominium suite there are a number of variables of which you should be aware OF, and your REALTOR® can guide help you steer clear of any potential pitfalls.

Your purchase agreement may for example, allow your builder to substitute the gleaming stainless appliances you expect with black or white alternatives. It goes without saying that finishing features may not be the same as those displayed in the presentation office but you should also be aware that even room sizes and ceiling heights can be altered to make model suites more attractive. Even parking facilities might not be what you expect.

While every agreement should of course, be reviewed by your legal counsel, your REALTOR® can help you identify features that are most important to you, so that your agreement provides for those specifics. If your priority is a spectacular view, your REALTOR® can advise on zoning in the surrounding area that could affect sight lines in future.

Given that REALTORS® have many contacts in the community, they might even be able to give you insight into current owners’ experiences with your chosen developer. Using my access to RealNet, a database that includes 99 per cent of all developments greater than 15 units in size in the GTA, Mahdi Raza can also help you compare a developer’s value proposition to others currently available in the market.

While a provision to withdraw an offer does not apply to resale condominium transactions, the purchase of a new condo allows through legislation, for a 10-day cooling off period in which you are entitled to rescind your offer should you decide to explore other options.

Given that many new condominium purchases involve buying into nothing more than a concept and that emotions are heightened when the majority of your financial resources are involved, it’s wise to have Mahdi Raza on your side who is familiar with the many variables and can safeguard your interests throughout the process.

For more information on how Mahdi Raza can help you find a condo that is perfectly suited to your needs, visit www.condorealestate101.com where you will find neighbourhood profiles, GTA open house listings, information on government programs for home buyers and more.

LOOKING TO BUY A NEW CONDO? READ THIS FIRST.

Picture of Trump Towers, Toronto, Canada.

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Pick one: Consumers today are smart, confused, busy, stressed, suspicious and or numb.

Really consumers today are all this and more. Never before in history have they had an explosion of information so readily available to them, yet frequently feel so helpless in making a

decision. Helping the consumer buy is what you need to do if you are to overcome the two primary challenges which every business faces. Those are: to get noticed and make a profit.

When you wake in the morning the difference between “oh god its morning” or “thank god its morning” may depend on whether your business is getting noticed and making a profit or not.

Tack that onto all the positive thinking in the world and the bottom line is still “it’s up to you” whether your business sinks or swims. However, your day may go more smoothly if you relish figuring out the puzzle. The puzzle is “how can I attract more attention and still achieve my financial goals”. The good news is that consumers are emerging from a long hibernation in “lowpriceville” and they are moving on up to value city.

Service providers are starting to take a leaf from retailer business models and are redefining themselves. According to Wall Street Journal, “consumers are being lured away from low price by the promise of greater convenience, more selection, greater quality and better service”. So if there was ever a time to gain more market share -now is the time. Learn from the mistakes the big box stores made. Consumers today are willing to pay more for convenience and knowledgeable service providers, who help them, make informed buying decisions, in a non harried environment.

Dan Kennedy said “people are silently yearning to be led”. “When people call you it’s because they have a need; your job is to explore the need, provide

solutions and charge good money for it”. The Certified Staging Professional program has always taught its graduates the power of value selling. When you decide to optimize your business results by maximising the ROI for your seller, staging will have to be one of the four pillars of a successful sale. Skimping on this service forces the staging service

provider to compromise the integrity of the work and the results. When selecting a stager for your team re-shift your focus away from price

to value. What additional value does the stager bring to the table? Skills and excellent work should be a given – what else? Value is usually a consideration. Working with a graduate of the CSP program provides preferred pricing options to help save $$ for your client for services they will use anyway. Paint, lighting, movers, trash disposal, furniture and appliances, home equity loan, and much more.

CSP “authority credibility” is enhanced by the National Brand companies who have chosen to work with CSP™ like Aeromove, ICI, United Vanlines, Sherwin Williams and many others.

One of the CSP values is that we work with services which allow us to pass along savings via preferred pricing to your clients. The specialty options and exclusivity CSP™ provides its graduates provide marketing edge leverage to you the agent. Recently I spoke with 50 CSPs across North America who are thriving in down markets. Two reasons they all cited as contributing success factors were their availability to the agents they work with and being a total solution provider.

Value becomes priceless when the stress of handling the staging process from start to finish dissolves.

The proof is in the RESULTS: Time and again regardless of market condition I hear staging success stories where property sold at asking or more in a few short days. It all comes down to Time, Work and Money how they are used, leveraged and valued. Think about it.

Christine Rae is President & CEO of CSP International Staging Training Academy. A

pioneer of the industry, an accomplished speaker and author of Home Staging for Dummies(Wiley)

For more information call 1888STAGING or www.cspacademy.com or www.stagingtraining.com

THE VALUEFACTOR

BY CHRISTINE RAE

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BY SUKHJIT RANDHAWA

BelizeIt!The island of Ambergris Caye the largest island in Belize and a short

15 minute plane ride from Belize City is what Leonardo DiCaprio and Jarome Iginla of the Calgary Flames call home, is where Zip Equity Corporation introduces the latest Emerald Shores project: Bonefish Bay. From the front of your private home, you will be

able to ride your boat through the canals, green lush mangroves into the warm waters of the Caribbean Sea.

There is no place on earth other than Belize to show what Emerald Shores is doing to preserve our planet. Its name invites curiosity as the

most undiscovered country in the region. Located in Central America, Belize, part of the Caricom and Commonwealth of nations, is perfectly connected to North America through its border with Mexico, Guatemala and Honduras. We could not pick a more suitable location to fulfill our dream of ECO-GREEN friendly development.GREAT PLACE TO FISH, DIVE AND SNORKEL

Belize has become one of the world’s most biologically diverse nations with the integrity of its natural resources still very much intact. It boasts 93% of its land under forest covers, the largest coral reef in the western hemisphere (second only to Australia’s), the largest cave system in Central America, over 500 species of birds, thousands of Maya archaeological temples and the only jaguar reserve in the world. With only 8, 867 square miles (22,960 sq. km) and 250,000 people, the population density is the lowest in the Central American region and one of the lowest in the world. The only country in Central America with English as its official language, Belize also boasts a rich mix of ethnicity including Creole, Maya, Mestizo, East Indian,

Chinese, Garifuna and Mennonite. TAX HAVEN AND OFFSHORE BANKING

Belize is recognized worldwide as being one of the best tax havens for safe offshore banking and investments, offshore accounts, IBC formations and secure offshore trusts. Not only does the financially solid and trustworthy country of Belize cater laws designed so your assets are private and secure, the environment provides maximum privacy, worry-free asset protection, risk-free wealth building and most importantly, your investments are tax free.HOW TO GET THERE

Direct flights to Belize City, Belize on the following airlines: American Airlines; Continental Airlines; Delta; US Airways; TACA and Westjet via Cancun and Maya Regional. BEST PLACE TO RETIRENo restrictions on foreign ownership - Belize is the only country in Central America where English is spoken as its first language - Belize follows British common law legal system - A secure land title system is enforcedBONEFISH BAY IS A GEOGRAPHICALLY GATED/SECLUDED COMMUNITY:

Bonefish Bay is Phase One of a master planned 100 acre community that will eventually have beautiful condos, boutiques hotels and a shopping promenade with walking paths. Owners will also have members only discount access to the Brahma Blue Holistic Spa. Bonefish Bay

is an ECO-GREEN friendly development, as houses will be required to have some green elements like solar panels, 100% biodegradable septic system, rainwater collection and wind power etc.

Private & Luxurious Communities: Helicopter Landing Pad - Tennis Courts & Community Pools - Clubhouse & Community Centers - Parks & Recreation Areas - Retail Centers & Restaurants.

Zip Equity Corporation is selling titled freehold residential lots at pre-development prices up to 50% below appraised market values and providing the owners of the land with the option to build a property within 3 years of receipt of title to the land. Owners of the land will be able to choose from a selection of property designs which can be customized to their individual requirements. PRICES FOR Carribbean waterfront PRE – DEVELOPMENT LOTS starting from $79,900.00 USD. For more information contact Sukhjit Randhawa at Zip Equity Corporation: [email protected] or 780.970.1638.

Belize is strategically located as the perfect haven for offshore investment; it’s close to the U.S. (two-hour flight from Miami or Texas), has the cheapest land price in the Caribbean, provides a secure land title system, and there are no restrictions in foreign ownership or investment. Its beauty and luxurious status in the world’s tourism completely caters to Emerald Shores’ purpose. Thanks to our partners and great networks in the country, we can proudly state that Belize is the perfect environment to fulfill Emerald Shores’ promise.

– Sukhjit Randhawa

“ “

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AT CENTUM, WE'RE ALWAYS LOOKING OUT FOR YOUR BEST INTEREST.™

SHAMI BABA | MORTGAGE AGENT - LICENCE# M08005669 | CENTUM GOLD MORTGAGES INC. |8-8 STRATHEARN AVENUE, | BRAMPTON ON | L6T 4L9 | DIRECT: 416.358.6930 | EMAIL: [email protected]

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SP Law Office A professional Corporation - Email: [email protected] - Website: www.splawoffice.ca

There are many ways in which you can find a great property for your real estate investment. The problem lies in the fact that many would be investors aren't exactly certain what specific types of investment they wish to make. Unfortunately, the type of investing will greatly affect the type of property that will best suit your real estate needs. This article focuses on finding a great

property for the purpose of flipping or rehabbing a property.Seek BargainsThis is absolutely a necessary step when it comes to finding properties with excellent

potential as flipped properties. Bargains are often sold at bargain prices for a reason. The good news is that many of these reasons are purely cosmetic and quite simple to fix. Finding a realtor that is willing to work with you for lower prices, bargain properties offer an excellent place to begin. If he or she is a knowledgeable professional you should have access to properties that would have been unavailable to you had you continued the search without the assistance of a professional.

Another great place to find bargains of this nature is to search through foreclosures, auctions, and homes that are preparing to enter into foreclosure. While not always the case, there are many in these situations that are willing to be a bit more flexible with the price. Never offer full asking price first. Start low and negotiate up. This may lose some properties but in the end it will be a much more profitable venture if you can get the properties you want for a smaller investment.

Know the NeighborhoodBefore placing a bid on a potential property for flipping you need to learn as much about

the neighborhood as possible. You do not want to place a family home in the middle of a retirement neighborhood, nor do you want to place a potential bachelor pad in that type of area. You also want to avoid areas that are entering a state of decline, as the rehab efforts are unlikely to achieve the profits you are hoping to receive. Instead, look for bargains in areas that are approaching some sort of renewal or have very low crime and excellent growth potential.

If you are rehabbing a home that is meant to appeal to families make sure the neighborhood is safe, has a relatively low crime rate, access to good schools, and entertainment opportunities that may appeal to families. These things will affect the price you are likely to be able to expect once the rehab efforts have been completed as well as the type of renovations you will need to perform on the property. Buying a property in an area that you know nothing about is like buying a property without an inspection-which brings me to my next point.

Get a Thorough InspectionThis is one of the most important steps in the process of selecting the perfect property for

your real estate investment needs. A qualified inspection will prepare you for any problems that may arise during the course of your work on the home. These are things that will affect the amount of money you should offer on the home, the amount of money you will need to invest in repairs, and the amount of money you can expect once all is said and done.

Failing to have a complete and proper inspection can lead to disaster when the renovations begin costing extra money and time as efforts are undone in order to get to the root of the problems as you go. There are very few things that can save you the time or money that having a decent inspection can manage to save. Inspections can also make you aware of any structural problems, code problems, and other problems that may mean the difference between this property offering a possible profit or a probable loss. It is much better to be armed with this knowledge before ever making an offer on the property in question.

Realize That You do not Need to Buy the First Property You SeeThis is an important thing to remember. If the first property doesn't speak to you, move

on until you find one that does. This process is part science and part inspiration. If you are uninspired by a property it is unlikely that this property will suddenly take on a life of its own in order to suit your real estate investment needs. Keep searching until you find the property that meets all of your needs in order to find the perfect property for your first or your fiftieth flip

HOW TO FIND A REAL ESTATE INVESTMENT PROPERTYBY MAHDI RAZA

If you want to sell a house, your best option is to let a real estate agent do this job for you. When you hire an real estate agent you can have the best offer for your property. The real estate agent will ensure that you get the best offer for your home. If you are in need of money quickly then a real estate agent is the best option for you.

Another option to sell a house is to sell your property to an investor. Selling your property to an investor is the quickest way to sell your home. It is also the process where you can find the guarantee that you will be able to sell your property. The downside of selling your house to an investor is these

people do not buy at the current market values of the property. They buy at a price which is lower than the current market value. This means that you will get a price offer which is lower than any of the three options. The good thing about this option is that you can be sure that you will close the deal.

Here are your options to sell a house. Each one can give you the best solution to your problems. Learn more about these options and choose the best one for you.

WAYS TO SELL A HOUSE

Can’t think of where to eat tonight? Wish you had a reminder to use your local web coupons? Hate coupon clipping? Enter

mobile marketing. Coupons, promotions and recommendations for restaurants, shops, and services all from the town you

live in, direct to your cell phone. If you live in Europe,you’re already savvy about advertisements showing up on your cell phone. Here in the United States, some are still a bit skeptical about receiving ads to our phone. Luckily, most advertising platforms or apps allow you to “opt out” or set privacy settings, if you so desire.

SAVING TREES, MOBILE MARKETINGBY TONY MUHTAT

Mobile marketing is becoming more and more mainstream as a way to market a business’ brand or message. It is commonly used by advertisers to increase brand awareness, generate databases, and drive customer attendance to specific sales, events and locations. Most consumers today have their phones not only somewhere deep in their bags, but right in their hands at all times. We’re too afraid to miss a text or a call or even the opportunity to snap a pic of what we’re doing right then and there, and then send it to our favorite social networking site. Ever love to text in your vote for shows like“American Idol” or “So you think you can Dance?” You will sometimes get a text back saying “thanks for your vote,” successfully adding your phone number to their data base. If you’ve ever “checked in” at a place you love, you’re basically doing a bit of mobile marketing for that company. Your friends will see where you are and take note of the name of the place in their heads. New media branding at its finest!

Consumers love texting and companies know this. And if you’re in their target demographic, they want to appeal to you right there on that tiny handheld screen in your pocket. Mobile marketing is appealing to consumers in more ways that just a straight text message. Marketers are getting creative with gaming, music streaming and surveys to get you to take note of them. Ads are so targeted and relevant that consumers many not even realized they are being marketed to. In the not-so-distant future, mobile marketing campaigns will feature more campaigns using coupons,loyalty programs and deals. Want to use that “free coffee” coupon you heard about but can’t be bothered to print it out? Just whip out your cell phone and show it to the barista. Advertisers will continue to utilize this extremely effective channel for advertising, so get on board and save some cash while you save the environment!

In a negotiation, there are times when the people you’re negotiating with come up to you and say, “Well I’m not too sure”. What should you do whenever this happens? You only need to make them feel that it’s common and it’s what other people are doing also.

Always remember that people don’t like to do things on their own, they only want those that others are doing. So, you must have a story ready with you. You can make use of your own city as well as the Feel, Felt, Found method. This method is essential when someone or your seller comes to you and says, “Yeah it sounds good so far, but I’m still not sure.” So, you respond with, “I know how you feel. We find that is the case with many, many people.” By saying this, you are letting people know that their feelings are common, and that you know and understand how they feel and that they’re just like everyone else. So, you go on with, “I know and understand how you feel, your situation is just similar with most people, there’s even a guy in (name of your city) who’s feeling the same way you’re feeling right now and his issue is similar to yours as well. He was about to purchase a three bedroom house, just like you, he had a four bedroom house that he wanted to move away from and he was quite concerned that he had to move within the next three weeks and he was also concerned about finding a removal list truck whose job is to pack his house so he can move by the third week. But he found a solution and it was… now does that sound like it’ll work for you as well?” Then the seller responds with, “Well, if it went well for him then I don’t think there’s any reason why it wouldn’t work for me.”

So, that’s what a feel, felt, found method is. You make people feel that you understand how you are feeling. Next, tell them that their issues are common and most people have felt the same way too.

On March 16, 2011 Mahdi Raza announced that he was creating a real estate app. It will be created by Gazoo Mobile a company located in Toronto, Ontario. The app is designed to provide sellers and buyes nformation on their finger tips 24/7. It will also have a few cool suprises. The app will work on Iphone, Ipad and Ipod touch. The cost of the app will be free. Mahdi Raza will also include a few advertisement banner AD’s at the bottom of the app relevant to the buiness. “The Ads will be tastefully..” stated Mahdi when asked how the banners will look. Stay tuned foks this app will blow other apps out of the water.

NEGOTIATION 101BY MAHDI RAZA

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There was a little something for everyone at this year’s Canadian International AutoShow in Toronto from the latest and greatest in new vehicle launches, a classics section and even a rare concept car that has yet to hit production. But what Pfaff had that none of the other displays could offer was an automotive experience based on three dimensions

- luxury, performance and racing, not to mention a collection of the only Porsche vehicles at the show.

Pfaff Porsche was in good company, joining an elite group of prestigious automotive brands in the Concorso Exotica display – an area reserved for only the most impressive supercars on the road today.

Cloaked in red velvet, the Pfaff booth took a huge departure from the typical Autoshow display and provided a dramatic backdrop for our most impressive Porsche models. Vehicle displays ranged from the newly launched 2011 Cayenne Hybrid, the 2011 Panamera Turbo and the star of the show – an awe-inspiring

metallic black GT2 RS that just arrived in time for the show. Never before seen builds were also on display from Pfaff Tuning – a division of Pfaff

Automotive Partners that provides custom performance and body enhancement packages for European luxury automotive brands. The brand’s expertise and capability was shown through a range of vehicles including a Brabus Edition Mercedes Benz, an Audi A8 ABT Edition and a 2011 Porsche 911 Turbo Techart Edition. The vehicle featured a Techart body package including Techart Formula 3 19-inch alloy wheels and Pfaff custom paintwork on the hood, roof, wheels and trim making it a one-of-a-kind Porsche 911 and one of the most impressive vehicles of the Pfaff collection.

New to this year’s display was the Pfaff Motorsports 2011 race cars which are gearing up for a full race season starting in May with the 2011 Castrol Canadian Touring Car Championship. The Audi A5 will be driven by Jeff Pabst in the super touring car series and the VW GTI will return with P.J. Groenke for its second consecutive year in the touring car series – both are expected to be strong contenders in this year’s race to the podium.

If you missed the Pfaff booth, please visit our Pfaff Porsche Facebook page at www.facebook.com/pfaffporsche to check out all the action from the show!

PFAFF PORSCHE STOOD OUT FROM THE CROWD AT THE 2011 CANADIAN

INTERNATIONAL AUTOSHOWBY VINCENT HO

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FEAUTRED LISTING

43SELBY DRIVEA J A X , O N T A R I O . L 1 T 0 H 3

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Dion Phaneuf is a Canadian and a professional National Hockey League player until now. He was originally picked by Calgary Flames in 2003 NHL Entry Draft, and in 2005 made his NHL debut, before that he was twice named the Defenceman. He was the player who made most goals in Flames record as a fresh

men, he was a finalist for the James Norris Memorial Trophy for his excellent performance, although he did not win other award at all. He was a twice All-Star member. In his hockey career he play internationally games for Canada three times, gained silver and gold medals at the World Junior Hockey

C h a m p i o n s h i p in 2004 and 2005, together with 2007 Men’s World Ice Hockey Champ ion sh ip s gold medal.

Phaneuf was has been rated one of the NHL’s best hitters for his first-rate physical play. His relationship with actress Elisha Cuthbert was once been a hot topic. At the same time, Phaneuf is also honored by Flames for his role as an ambassador to the Alberta Children’s Hospital, in which help sick and injured children in Calgary.

Phaneuf childhoodDane was a younger brother of Dion Phaneuf and now been the prospect

of the Western Hockey League (WHL). Phaneuf’s parents describe their family as being close-knit.

Phaneuf was interested in hockey and his goal is to play hockey in NHL one day. His father can be the first teacher for him and maintained one backyard rink each winter which help little Phaneuf practice, this make Phaneuf own powerful slapshot and an aggressive style many years ago. Mother is a his skate teacher who skate so good that once joined Canada Winter Games in 1975. Phaneuf also practiced shot relentlessly in spare time beside his family’s home, broke his fathers nets frequently.

Phaneuf hockey careerThe Red Deer Rebels picked Phaneuf in the third round of the 2000

WHL Bantam Draft. He then joined the Rebels and gained 17 points in 67 games in 2001-02 WHL season. He was thought to be the top player in the CHL in both 2004 and 2005, ahead of Sidney Crosby, Prospects Hockey named him be the best junior defencemen of the previous decade

Calgary FlamesPhaneuf signed his first professional contract in September 2005 and

then played for the Flames 2005-06 NHL season The first game is against Minnesota Wild, and goal first 5 days later. His 20 goals that season help him be the 3rd player in NHL history after Brian Leetch and Barry Beck to score 20 as a rookie defenceman.

A 50 point sophomore season helped him got the opportunity join NHL All-Star Game in 2006-07. The Flames signed Phaneuf to a six-year, US$39 million contract extension midway through the 2007-08 season. 60 points in the 2007-08 season is also the most top points in his career.

Toronto Maple Leafs

Phaneuf played first for Toronto Maple Leaf on February 2, 2010. He made first goal in Toronto Maple Leaf against Ottawa Senators. Be the alternate captain in Toronto nine games after being acquired after Mike Komisarek suffered a season-ending injury.

On June 14, 2010, Phaneuf was selected as the 18th captain of the Toronto Maple Leafs.

SPOTLIGHT: Dion PhaneufGolf takes a lot of patience, precision,

discipline and a lot of skill and coordination. But these are enhanced if equipped with the right products. Nike has continually been producing top notch golf equipment and

they have shown it again with the innovation in the new SQ Machspeed Black driver. With it’s focus on improving head speed, maximum aerodynamics is the result in every swing.

The best face angle for any swing is attainable with the STR8-FIT, which has 8 positions for adjusting the shot

angle. Horrible hooks and slices are cured with this new technology. The Machspeed Black is designed ergonomically to best fit the comfort of the golfer. Functionality-wise, it is best if velocity and acceleration is your concern. Typically, as velocity increases during a swing, the drag forces and breaks through. But for this golf club, the drag is completely erased and the airflow becomes flawlessly smooth. When the drag is reduced, maximum acceleration is achieved and more energy at the moment of impact in every drive from the tee box.

A more rapid acceleration is also attributed to the tapered heel geometry and toe-side aerodynamic Nike Power bow design that is essential in creating the smooth airflow. The 360 degree aerodynamics and the sleek round head model differentiates the Nike SQ Machspeed Black driver from the first model of the SQ Machspeed such as the round driver with a C-shape round head design. The launch and the spin of the Black ‘Round’ driver is a perfect combination for any golfer that is looking for more workability in their driver.

With the beauty of its sleek design, the driver is also matched with incredible specifics and excellent functionality. The impedance that may hinder one’s swing during a shot is minimized by the air moving closely and precisely on the head of the golf club, thus increasing the velocity and energy at impact through the ball.

You will get the best value for your money with this new driver from Nike because of its wonderfully crafted sleek design and its functionality. You will be one of the best out there due to having this club in your bag. Just one of the PGA Tour professional who endorses and uses this product is Justin Leonard. You can watch him along with other pros swinging this new driver, along with my complete review at sqmachspeed.com. Have a great day, and I’ll see you on the course!

My name is Mike and I love the game of golf. I have now began to do article reviews of different golf products. At my website, sqmachspeed.com, you can read more about the new Nike SQ Machspeed Black. I have gone into great detail to help you decide if this is the driver that you are looking to put in your bag. If you decide that it is for you, I will also show you where you can get it for the lowest price around. Have a great day, and I’ll see you on the course!

THE NEW NIKE SQ MACHSPEED BLACK IS THE DRIVER TO GET THIS SPRING

BY SQMACHSPEED.COM

BY RICHARD ALS

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