reach your content marketing albatross - digiday content marketing summit, half moon bay, ca -...
TRANSCRIPT
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REACH YOUR CONTENT MARKETING ALBATROSS
Andrew Stark, SVP Content Solu4ons @pulsepointbuzz | @starkdaily
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GREAT CONTENT MEANS NOTHING IF NO ONE SEES IT
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IMPORTANT THINGS TO CONSIDER WHEN USING PAID DISTRIBUTION FEATURING EXAMPLES FROM TAYLORMADE ADIDAS GOLF
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Social Na8ve Content Discovery
WORK WITH A WIDE ARRAY OF PARTNERS
TOP PERFORMING DISTRIBUTION PARTNERS
HEADLINE/ IMAGES
CONTENT CHANNEL
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IMPORTANT METRICS TO CONSIDER
ü TIME IN VIEW (ACTIVE)
ü SCROLL DEPTH
ü SCROLL VELOCITY
ü SOCIAL ACTIONS
ü COMPLETED VIDEO VIEWS
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2:48 AVG TIME IN VIEW
646 HOURS | TOTAL TIME SPENT
28,546 TOTAL READS
2600+ SOCIAL ACTIONS
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1,224,673 MILLION HOURS VIEWING CONTENT
(6 MONTHS)
$1 PER EVERY 5 MINUTES is the cost per view
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USE DATA ACROSS PARTNERS TO GAIN FURTHER INSIGHT INTO WHAT IS WORKING AND HOW AUDIENCES ARE RESPONDING
POST CAMPAIGN RECOMMENDATIONS ü More pro stories and tour reports ü Shorter paragraphs for diges8ble content ü Break up text with bullet points, images
and videos
Don’t be afraid to put ample spend behind ge5ng your content into the right hands
4 KEY TAKEAWAYS
Implement a three pronged op8miza8on strategy: Headline/image, Content & Channel
Look at data to analyze and op8mize based on your learnings.
On page metrics are very important to track true engagement
