rbc mobile applications july 2013
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RBC in mobile space
The mobile space of RBC today is:
Over 1,300,000 app installations
19 apps for iOS and Android smartphones,
tablets
Up-to-date news 24/7 in any location
Over 80, 000 new installations per month
Real time and recorded programs of
Russia’s first business television channel
RBC TV
* Source: Flurry.com
RBC in mobile space
RBC is the leader of Russian business
information space
Top Russian and worldwide news, finance,
sports, automobile news, and
technologies
RBC applications
iOS Android
RBC NEWS NEW S T S T
RBC CBR exchange rates S S
RBC Stocks S T
RBC Currency Converter S S
RBC Currency exchange offices S S
RBC Loans S
RBC Sport S S
RBC Weather S S
Utro.ru S S
* S – smartphone, T – tablet
* Source: Flurry.com
Our audience
The audience of our apps is comprised of active affluent people who prefer to be the first
to catch breaking news and keep abreast with the course of events
* Source: Flurry.com
Audience activity
The number of active users of RBC apps has been on the rise ever since its launch.
It currently exceeds 300,000 users per month.
Over 1.3 m
app installations Over 80,000 new
Installations every month
Our ratings
RBC News app consistently ranks among the top 5 most downloaded free apps in
the News category
* AppStore, June 2013
Top free iPhone news apps
1. [email protected] 2. Applelnsider.ru 3. RBC News 4. Banki.ru 5. RIA Novosti
7. Vesti – news, photos…
15. Forbes Russia 24. Kommersant
RBC among competitors
CPM of RBC apps is in the optimal price range compared to competitors
Advertising
opportunities
Fullscreen +
RUB 1,000 per 1,000 impressions - 60,000 impressions per 24 hours
Advertising opportunities for iPhone/iPad/Android
*only on smartphones
25% of the impressions is a fullscreen banner, which is displayed within 5 seconds when the app is opened and downloaded.
+ 75% of the impressions are a bottom pop-up banner, which is displayed within 7 seconds in the newswire and a news item *
Banner in the newswire and news item* RUB 800 per 1,000 impressions-
250,000 impressions per 24 hours
Advertising opportunities for iPhone/Android smartphones
Bottom pop-up banner
RUB 800 per 1,000 impressions-
250,000 impressions per 24 hours
* Only in RBC News app
Advertising opportunities for iPhone/iPad/Android
Go to
website Call Send an
e-mail Show on the map
NEW OPPORTUNITIES
Unconventional advertising opportunities
Page curl Price - RUB 300,000
CPM 500
Unconventional advertising opportunities
Branded bookmark
Video
Web
Fullscreen
Price - RUB 300,000
CPM 500
They trust us
Contacts
78 Profsoyuznaya St., Moscow
Tel: (495) 363-11-11