mobile political applications
DESCRIPTION
Obama proved in 2008 that social networking and the Internet are key to winning an election campaign. Purple Forge builds on that by allowing supporters from mobile devices to share political information, and for candidates to poll and survey the public anytime, anywhere.TRANSCRIPT
MyPolitics Everything you need to know about new media, social networking and the mobile Internet.
John Craig, VP Sales & Marketing Email: [email protected] Purple Forge Services Overview November 12, 2009
Company Confiden,al
What Sort of Politician Are you?
• You want to be seen as progressive; using methods to better engage citizens on their terms
– want to have more control over infrastructure • You want to differentiate yourself from other politicians
– representing residents interests better then others – continually looking for new and better ways to solicit their input and involve them
on issues and policy positions • You want to make your life and the life of your staff easier
– be more efficient in communicating and engaging community – less time spent on operations related tasks – want a whole-cloth approach to community engagement
• You want to multiply the effectiveness of engagement with community – leverage technology to expand reach and time required to get information
disseminated – leverage each resident engaged to reach and pull-in their friends
• You want feedback on issues based community engagement – move towards more participatory democracy
Company Confiden,al
Changing Media Landscape
Source: Piper Jaffray, “The User Revolution,” Feb 2007.
1966 1. Newspapers 2. Broadcast TV 3. Magazines 4. Broadcast Radio 5. Eight Track
1986 1. Newspapers 2. Magazines 3. Cable TV 4. Broadcast TV 5. Radio 6. Cassette Tapes 7. Walkman 8. VCR 9.Personal Computer 10. Console Video Games 11. PC Video Games
2008 1. Newspapers 2. Magazines 3. Email 4. Broadcast TV 5. Radio 6. CD Player 7. Cable TV 8. Personal Computer 9. Satellite Television 10. Internet 11. Cell Phone 12. DVD Players 13. Satellite Radio 14. MP3 Players 15. Tivo/DVR 16. Sling Box 17. iPod 18. Blogs 19. Online Video 20. Mobile Internet 21. Console Video Games 22. PC Video Games 23. MMORP Games 24. Mobile Games 25. Text Messaging 26. Mobile Video 27. Download Movies 28. Podcasts 29. Instant Messaging 30. Social Networks
Not for Kids Anymore
Source: Nielsen//NetRatings (August 2007)
Users (M) % Users
Age All 56.4 –
<18 10.5 19%
18-34 11.7 21%
35-44 11.7 21%
45-54 11.9 21%
55+ 10.6 19%
Gender Male 30.8 55%
Female 25.7 45%
Company Confiden,al Source: “US Entertainment and Media Consumer Survey Report 2007,” JupiterResearch (April 2007); “Online Advertising Spending vs. Total US Advertising Spend,” eMarketer (March 2007)
Online Usage Now On Par With TV Viewership
Other media (hrs/week): • Listening to Radio: 4 • Reading Newspapers: 1 • Reading Magazines: 1
14 hours per week spent online
Accounts for 41% of media consumption
14 hours per week watching TV
New Media Has an Impact
Company Confiden,al
Obama Changed Campaigns and Communications
• 44% of all Americans went online to make an election decision - Pew Internet Research
• 54% of all people made political decisions based on the fact that people they respected shared information with them - David Kralic: Drill Here/Drill
Now Internet Study
Company Confiden,al
Write Once, Touch One, Touch Many
Emerging Social Networking Rule of Thumb
1. 1 Person Creates Content 2. 100 People See Content 3. 10 People Re-broadcast Content 4. 1000 People See Content 5. 100 People Re-broadcast Content 6. 10000 People See Content (and on …)
Key to success: Use compelling application interfaces and content to maximize the interest, frequency and ease of re-broadcasting of content
Company Confiden,al
Basic Vocabulary Words
• Google • Facebook • Twitter • YouTube • Blog • iPhone
Company Confiden,al
Advanced Vocabulary Words
• Mobile Applications • Joomla • Status updates • Facebook applications • Hashtag • Retweet • Favorite • Shared feed • Starting a Wave
Company Confiden,al
The next technology trends are coming faster than you think
• In 2010, people will access the Internet for information using a mobile device more frequently than they will from a PC. – Source: Pew Internet Research
• In January 2009, 26.2 million Americans accessed the Internet for information using a mobile application – Source: comScore
• 26% of all people using an iPhone have already downloaded the free Facebook application – Source: Apple
Company Confiden,al.
Which is more engaging?
Your website on a mobile device? An engaging application built to
display your content?
Company Confiden,al
Here’s what you need to do to avoid this …
Company Confiden,al
Purple Forge Overview
Purple Forge sells hosted, subscription-based services to political parties, politicians and governments to virally campaign, survey and/or inform the community using social
networking, web plug-ins and mobile applications.
Company Confiden,al
Our Services
• Complete e-Campaign Solution – Port of current website to easy to manage and maintain content management
system – One-click social networking integration and sharing – MyPolitics Subscription-based mobile application (shared or standalone) – Subscription-based, demographically driven survey and polling support
• Mobile, Facebook Apps and Web plug-ins – Search Engine Optimization (SEO) and web/mobile analytics
• Merging Mobile and Survey capabilities to Current Website: – Integration of mobile application with current website content – MyPolitics Subscription-based mobile application (shared or standalone) – Subscription-based, demographically driven survey/polling support
• Mobile, Facebook Apps and Web plug-ins
Company Confiden,al
MyPolitics: New Media and Social Networking Mobilized
Biography + Photo
Riding/District Information
Re-Broadcast to Social Network
Political Party MyPolitics Page
Campaign Contact Info
Selective Surveys & Opinion Polls based on Demographics
News and Updates Party Info
Company Confiden,al.
Basic Subscription Features
Mobile Device Support
• iPhone • iPod Touch • BlackBerry (Spring 2010) • Android (Spring 2010) • Palm Pre (Summer 2010)
Basic Subscription Features
• Displays Politician’s Biography • Displays Campaign Party Logo
and Branding • Displays Campaign News • Displays campaign Twitter feed • Links to Campaign Photos
(Flickr&Picassa) • Links to Campaign Video
(YouTube) • Comment and re-broadcast
information on your configured social networks
Website Plug-ins
• Web Survey Plug-in (Spring 2010) • Facebook Survey Application
(Spring 2010)
Company Confiden,al.
User Profile & Demographic Information Collected
• Users opt-in to add in their social networking information which allows survey and poll invitations and events to be broadcast to their friends, including:
– Twitter – Facebook
• Users can opt-in to provide contact preferences, including:
– Email – Mobile/SMS Number – Home Telephone – Office Telephone – Best way and time to contact
information
• Users opt-in to share basic profile information, including:
– Male/Female – Age – Marital Status – Number of Children – Postal/Zip Code – Country – Education – Income – Ethnicity – Preferred Language – Community Volunteer Status
• Users can opt-in on more advanced profile information such as:
– Do you have a pet? – How often do you go out? – Profession – How many vehicles do you own? – Rent or own? – Do you like to travel?
Company Confiden,al
MyPolitics: Pay-as-you-Go Survey & Polling Features
Survey is shared automatically across
user’s configured Social Networks
Company Confiden,al.
Subscription Administration Features
Basic Subscription Administration
• Edit Politician’s Biography • Edit Campaign Party Logo and
Branding • Edit Campaign News (RSS)
Links • Edit campaign Twitter feed • Edit links to Campaign Photos
(Flickr&Picassa) • Edit links to Campaign Video
(YouTube)
Pay-As-You-Go Survey Administration
• Create, delete and edit surveys • Create, delete and edit poll
questions • View and download survey
results • View and download poll
question results
Company Confiden,al
About Purple Forge
Purple Forge is led by seasoned mobile communications and Internet technology veterans dedicated to providing affordable solutions to put the value of mobile applications into the hands of
politicians and government.
We protect the demographic information provided to us through our applications and our leadership team
includes experts in Internet privacy and security.
