Sales TrainingNurturing the UK’s best sales talent!

We don’t deliver generic sales training - all training/coaching is delivered against

your specific business objectives

All training/coaching is tailored to our clients’ requirements i.e. we make it

relevant to your business

Measurable outcomes are agreed up front and ROI points identified

All training/coaching events will have workable action plans and follow up

Our research has found training can increase employee

retention by 18%!

What’s different about our approach?

Whether you’re looking to get your sales team off to the best possible start to the year or

want to give them a mid-year boost – we can deliver.

Our keynote speaker, Apprentice Winner Lee McQueen, will deliver an inspirational and passionate session. Not only talking about his

experience on The Apprentice, but what it takes to be successful within a

competitive environment.

This can be tailored to cover specific objectives relating to your business!

Motivational Kick-off Meetings!

All businesses are dependent upon the effective performance of their sales force, but sometimes our

sales performance isn’t what it needs to be… this is where we can help.

By spending time with your current business leaders and the team, we will help assess and

understand what is, or more important what isn’t, happening in your

current sales set up.

We can identify specific improvements required to re-focus the team and create a full recovery plan to get

everyone back on track.

Sales Healthcheck

Whether we’re delivering classroom or 1:1 coaching; in order for any training event to be suc-

cessful, it’s critical that we take the time to understand the barriers to effective performance.

Our coaches will spend time with you to agree workable and measurable outcomes and will deliver relevant

content wherever possible.

Pre and post course evaluation and assessment is an essential part of getting

it right and we work hard to deliver objective train-ing which has real value at individual, operational and organisational level.

Delivering Against Objectives

Invest in your star performers today and see faster achievement of sales targets,

improved effectiveness and enhanced motivation and confidence.

We provide bespoke 1:1 mentoring or coaching programmes to help individuals

create their goals, hit their targets and deliver in their role.

This is delivered in 3 x 90 minute sessions over a 3-month period or as agreed with client.

This can be a viable alternative to classroom-based training

and develops individuals at all levels.

Coaching and/or Mentoring

Our sales training is available to everyone, so if you only have 1 or 2 sales people you

want to train, have a look at our schedule of open courses.

Pre and post evaluation will be carried out to ensure that all training objectives are

aligned. This can be an excellent way of gaining knowledge from

other parties and sharing best practice.

On the following pages are just a few of our headline courses.

If you don’t see what you’re looking for, our coaches will discuss our full offering in a free of charge consultation.

Open Course Schedule

RTA BOOTCAMPOur Flagship course: 5 days in a

classroom environment covering the fundamentals of sales

Whether you are looking to train new sales recruits or current staff are in need of a

motivating refresher to get them all going in the right direction –

this is the course for you.

Looking at all aspects of the sales cycle, this is an intensive course that will give a huge boost to their sales careers. It is an interactive programme with energetic exercises and gives

delegates a chance to develop core skills. It also includes homework.

Certificates are awarded on successful completion.

OPEN COURSE SCHEDULE

CLIENT PROFILINGDoes your sales team have a clear idea of what

their ideal client should look like?

How much time and money do they spend chasing unqualified leads/organisations

who invariably never buy?

This course is aimed at ensuring the sales team:

● Know who their target audience is before they pick up the phone

● Knowing who their competitors are and how to sell against them

● Developing passion for your product/service by understanding how to sell benefits

● Live phone-coaching session

OPEN COURSE SCHEDULE

OTHER COURSES INCLUDE:

OPEN COURSE SCHEDULE

● Face to face sales meetings and presentation skills

● Advanced Negotiation Skills● Advanced Influencing Skills

● Spin Selling

If you would like to know more we can arrange a free of charge consultation to talk about our full service offering.

01491 615 264 info@rawtalentacademy.com www.rawtalentacademy.com

t @RTA_Reci linkedin.com/company/raw-talent-academy

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RAW TALENT ACADEMY LLPCouching House, 41 Couching StreetWatlington, Oxfordshire, OX49 5PX

T: +44 (0)1491 615 264info@rawtalentacademy.comwww.rawtalentacademy.com

Contact & Connect

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1 2THE CHALLENGE

In 2012 Olympus KeyMed (OKM), an international leader in the manufacture and supply of

specialised medical and industrial equipment, had been experiencing

inconsistencies with the success of their previous recruitment processes and were finding it

increasingly difficult to source, recruit and retain sufficiently

qualified sales staff.

There was a legacy of graduate recruitment and substantial

investment was being made with a lower than expected return on

investment.

Raw Talent Academy approached OKM to talk about their recruitment

model. OKM were familiar with the assessment type recruitment process and had used competitor

models, but were interested in trying Raw Talent Academy’s innovative

process with access to a wider talent-pool.

Raw Talent Academy were engaged to source 4 Territory Managers.

THE SOLUTIONThe first Academy in August 2012 resulted in 4

Territory Managers being taken on with Raw Talent Academy delivering a bespoke 12-modular coaching

programme including a 5-day Bootcamp covering the fundamentals of sales. The Bootcamp was

delivered in parallel with specialist product training from OKM and was vital as 3 of the new recruits had

no previous sales experience.

This was followed by a further 7 modules on a monthly basis as well as a supportive

coaching approach.

The results were good with all recruits integrated into the business effectively, enabling them to make

significant progress within their first full year.

The success of the whole Academy process – sourcing, audition day and training – has resulted in a strong partnership between Raw Talent Academy

& OKM that has seen a further 13 academies completed with a total of 66 offers made to

candidates who have since joined the business.

The training programme has been completed on a rolling basis and in conjunction with regular

feedback from National Sales Managers.

3THE RESULTTHIS WRAPAROUND

SERVICE OFFERING HAS BEEN SUCCESSFUL IN 3 KEY AREAS:

1. SUCCESSFUL INTEGRATION AND PERFORMANCE

2. IMPROVED STAFF RETENTION AND

ON-BOARDING

3. EMPLOYEE ENGAGEMENT

Following this success, OKM wanted to roll-out a similar training programme to their more experienced Territory Managers – this has

provided a cohesive and consistent sales approach across the business.

As this was an extensive programme, we are now undergoing the assessment and evaluation part of the process to monitor improvement

at individual, operational and organisational level.

This programme has also been extended to the Industrial and Microscopy divisions (SSBG) who have also completed the

TM Advanced Programme.

Case Study