rangamaati’s theory of change2
TRANSCRIPT
rangamaati’s THEORY OF CHANGE
INPUTRaw Materials [Silk threads ,Yarns & Silk Fabrics |Metals|Wood|Old
Sarees etc]15 Years of ecommerce & Customer Retention Experience.Dedication & HardworkPassion for Art
OUTPUTNumber of Handloom Handwoven Sarees Woven,Number of Kantha
Products Stitched ,Number of Dokra Metal & Wooden Artworks handcrafted and Moulded.
Number of Kantha,Dokra,Wood Artisans and Kantha Artisans Involved.Heritage & Generations Old Art Skills Restored through Reproduction &
Sale of those Artworks.Premium Quality Handicrafts & Handloom Artwork.
OUTCOME Increased Employment for Weavers,Dokra Metal & Kantha Artisans. Increased Household Income through Fair Trade [better wages & Artisan
Fees]. Increase in Acquisition of Intangible Skills.Better Opportunity of Selling handmade items at Fair Price in
International & National Market.Machine Made Handicrafts & Handloom replaced by Ecofriendly
Handmade,Handwoven Products .
IMPACT Improved Socio Economic Condition of Artisans & Weavers from Remote
Villages of Bengal.Revival of Handicrafts & Handloom products of Bengal,INDIA through
Sale to Global & National Market exclusively through eCommerce & Retail.
Reduction of Carbon Footprints & Environmental Pollution through involvement of Maximum Manual Skills & Techniques during production of Handcrafts & Handloom.
Informed National /International Buyers knowing Bengal’s Cultural & Generation Old Traditional Artwork.
Assumptions :: Input – Output INTPUT Raw Materials [Silk threads ,Yarns &
Silk Fabrics |Metals|Wood|Cotton Saree.]
15 Years of ecommerce & Customer Service Delivery Experience.
Dedication & Hard work. Passion for Art and Need for Revival of
OUTPUT Number of Handloom Handwoven
Sarees Woven.Number of Kantha Products Stitched ,Number of Dokra Metal & Wooden Artworks handcrafted .
Number of Kantha,Dokra,Wood Artisans and Kantha Artisans Involved with Project.
Generations Old Art Skills Restored through making Quality Handicrafts & Handloom Artwork.
Assumptions ::
That There is a Steady Market for Indian Handicrafts & Handloom Products.Craftswomen & CraftsMen are Ready to Work Directly with rangamaati.Crafts Artisans have the required skill to deliver the Kind of Indian Handicrafts & Handloom Products as Expected by ArtLovers WorldWide.
Assumptions :: Output - Outcome OUTPUT Number of Handloom Handwoven
Sarees Woven,Number of Kantha Products Stitched ,Number of Dokra Metal & Wooden Artworks handcrafted and Moulded.
Number of Kantha,Dokra,Wood Artisans and Kantha Artisans Involved.
Heritage & Generations Old Art Skills Restored through Reproduction & Sale of those Artworks.
Premium Quality Handicrafts & Handloom Artwork.
OUTCOME Increased Employment for
Weavers,Dokra Metal & Kantha Artisans.
Increased Household Income through Fair Trade [better wages & Artisan Fees].
Increase in Acquisition of Intangible Skills.
Better Opportunity of Selling handmade items at Fair Price in International & National Market.
Machine Made Handicrafts & Handloom replaced by Ecofriendly Handmade,Handwoven Products .Assumptions ::
Customers would be Willing to Buy Handmade Handicrafts & Handloom Products over Macchine Made Products Online.Artisans are Skilled Enough & Retain the Intangible Skills passed over Generations and can produce sufficient Handicrafts & Handloom products as per Current Market Demand.Handicraft Handloom Products could be Sold Online
Assumptions :: Outcome -Impact OUTCOME Increased Employment for
Weavers,Dokra Metal & Kantha Artisans.
Increased Household Income through Fair Trade [better wages & Artisan Fees].
Increase in Acquisition of Intangible Skills.
Better Opportunity of Selling handmade items at Fair Price in International & National Market.
Machine Made Handicrafts & Handloom replaced by Ecofriendly Handmade,Handwoven Products .
IMPACT Improved Socio Economic Condition of
Artisans & Weavers from Remote Villages of Bengal.
Revival of Handicrafts & Handloom products of Bengal,INDIA through Sale to Global & National Market exclusively through eCommerce & Retail.
Reduction of Carbon Footprints & Environmental Pollution through involvement of Maximum Manual Skills & Techniques during production of Handcrafts & Handloom.
Informed National /International Buyers knowing Bengal’s Cultural & Generation Old Traditional Artwork.Assumptions ::
Socio Economic Change could be initiated through sell of Handicrafts & Handloom Products.Customers would consider Environment & Generation old Skills as possessed by the Artisan over Cheap Machine Made Products.
rangamaati handicrafts & handloomwww.rangamaati.comwww.facebook.com/rangamaati
rangamaati.com is the online shopping portal of rangamaati handicrafts Pvt Ltd, an organization dedicated towards promoting & empowering rural craftsmen of Bengal by providing an eCommerce platform for their Handicrafts thus ushering a positive change in their living condition and to sustain their livelihood.
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