radio content analysis

8/4/2019 Radio Content Analysis

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A Radio Content Analysis of Three SelectedRadio Stations in the PhilippinesMedia Management & Entrepreneurship 2011| BA Communication Department

Sonnie Cruz

Joanne PlatonJenine Malijan

Raphael Balbaboco

Researchers

Ms. Joy Fatima M. Vergara

BA Communication Instructor

This content analysis is a partial fulfillment of the requirements for the subject MEDMGMT of BAC4 2011-2012. Distribution of

this material is strictly prohibited. | Copyright 2011


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ABSTRACT

This analysis examines three radio stations in the Philippines. One local FM station, one

national FM and AM stations will be studied in this content analysis. The study observes the

relationship between the station and the audience, and ideologies that influence this exchange.

Radio can be considered a particular basis of entertainment that has a rather remarkable

power and relatively unique distinction which can separate it from its counterparts; it can freely

accommodate and persuade a notably large audience within any given genre of the Filipino

culture. The researchers analyzed three separate hours of the stations program schedule. DWTM

Magic 89.9 was the first examined medium which is a national FM station. Amount of time was

dedicated to the following particular categories as the point of analysis: stations format, the

stations playlist, music/entertainment division, disc jockey (DJ) commentary, advertising

segments, traffic and weather report, and news fragments. The first hour of radio listening was

the predetermined sample extracted from 7:00 a.m. to 8:00 a.m. on July 11, 2011. The second

hour of radio listening was the predetermined sample extracted from 11:00 a.m. to 12:00 n.n. on

July 11, 2011. Finally, the third and last hour of radio listening was the predetermined sample

extracted from 3:00 p.m. to 4:00 p.m. on July 11, 2011.

Likewise, 88.7 Magik FM was the second examined medium which is an FM station in

Batangas. Amount of time was dedicated to the following particular categories as the point of

analysis: stations format, the stations playlist, music/entertainment division, disc jockey (DJ)

commentary, advertising segments, traffic and weather report, and news fragments. The first

hour of radio listening was the predetermined sample extracted from 2:00 p.m. to 3:00 p.m. on


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July 14, 2011. The second hour of radio listening was the predetermined sample extracted from

3:00 p.m. to 4:00 p.m. on July 14, 2011. Finally, the third and last hour of radio listening was the

predetermined sample extracted from 4:00 p.m. to 5:00 p.m. on July 14, 2011.

Additionally, DZMM Radyo Patrol 630 was the third examined medium which is an AM

station in Metro Manila. Amount of time was dedicated to the following particular categories as

the point of analysis: stations format, radio host commentary, advertising segments, interviews,

entertainment, traffic and weather report, and the list of news the station broadcasted. An hour of

radio listening was the predetermined sample extracted from 4:00 a.m. to 5:00 a.m. on July 13,

2011.

In conclusion, DWTM Magic 89.9 was analyzed; for the first hour, results show that

there were a total of 6:55 minutes devoted to music or entertainment division which represents

about 12% of air-time. There were only 43:05 minutes committed to DJ commentary which

corresponds to 72%. Advertising segments had a total of 9:45 minutes which represents about 16%

of air-time. Traffic and weather reports had a total of 0 minutes which signifies 0%, and minutes

was allocated for news fragments which means 0% of the radio station's air-time was dedicated

for news broadcast.

For the second hour, results show that there were a total of 37:23 minutes devoted to

music or entertainment division which represents about 62% of air-time. There were only 7:06

minutes committed to DJ commentary which corresponds to 12%. Advertising segments had a

total of 13:36 minutes which represents about 23% of air-time. Traffic and weather reports had a


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total of 0 minutes which signifies 0%, and 0 minutes was allocated for news fragments which

means 0% of the radio station's air-time was dedicated for news broadcast.

Lastly, for the final hour, results show that there were a total of 34:16 minutes devoted to

music or entertainment division which represents about 57% of air-time. There were only 12:16

minutes committed to DJ commentary which corresponds to 20%. Advertising segments had a

total of 13:04 minutes which represents about 22% of air-time. Traffic and weather reports had a

total of 0 minutes which signifies 0%, and 0 minutes was allocated for news fragments which

means 0% of the radio station's air-time was dedicated for news broadcast.

The analysis for 88.7 Magik FM explains that for the first hour, there were a total of 43

minutes devoted to music or entertainment division which represents about 72% of air-time.

There were only 9:30 minutes committed to DJ commentary which corresponds to 16%.

Advertising segments had a total of 4 minutes which represents about 6% of air-time. Traffic and

weather reports had a total of 0 minutes which signifies 0%, and 0 minutes was allocated for

news fragments which means 0% of the radio station's air-time was dedicated for news broadcast.

Furthermore, the second hours results show that there were a total of 34:47 minutes

devoted to music or entertainment division which represents about 58% of air-time. There were

only 17:28 minutes committed to DJ commentary which corresponds to 29%. Advertising

segments had a total of 6 minutes which represents about 1% of air-time. Traffic and weather

reports had a total of 0 minutes which signifies 0%, and 0 minutes was allocated for news

fragments which means 0% of the radio station's air-time was dedicated for news broadcast.


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To conclude, for the final hour, results show that there were a total of 41:47 minutes

devoted to music or entertainment division which represents about 70% of air-time. There were

only 12:45 minutes committed to DJ commentary which corresponds to 21%. Advertising

segments had a total of 5:10 minutes which represents about .09% of air-time. Traffic and

weather reports had a total of 0 minutes which signifies 0%, and 0 minutes was allocated for

news fragments which means 0% of the radio station's air-time was dedicated for news broadcast.

The last station, DZMM Radyo Patrol 630, has been examined and findings show that

there were a total of 0 minutes devoted to music or entertainment division which represents

about 0% of air-time. There were 5:29 minutes committed to radio host commentary which

corresponds to 9%. Advertising segments had a total of 2:36 minutes which represents about 4%

of air-time. Traffic and weather reports had a total of 0 minutes which signifies 0%, and 42:28

minutes was allocated for news reports which means 71% of the radio station's total time was

dedicated for news broadcast.

In totality, the content analysis found out the following major points:

Most of DWTM Magic 89.9s radio programs are propelled by music. However, fewprograms are driven by DJ conversations and interaction with the audience which lessens

time for playing music and even advertisements which are very important to radio

stations.


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88.7 Magik FM is under soft airing. Being a new radio station set in Lipa City, MagikFM airs by spinning songs and small amount of advertisements. This means that Magik

FMs programs are music-driven so far. DJs function as announcers of important

messages and greetings.

DZMM Radyo Patrol 630 is a reliable source of news and information with the bigamount of time they give for news reports. However, the station has a small amount of

advertisement segments which may suggest that AM stations are not advertisement-

magnets to companies.

All in all, this content analysis has provided a keen breakdown of the similarities and

differences of FM from AM stations, of national to local stations, and of programs of the stations

themselves.


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I. Introduction and Literature Review

DWTM Magic 89.9

Who does not know who Mo Twister is? Or maybe youve heard of Boom Gonzales, one

of the first courtside reporters of Studio 23 for UAAP; Grace Lee, the showbiz reporter of

Balitanghali in GMA News TV; Andi-9, one of the hosts of Party Pilipinas; Mojo Jojo, the man

behind donavictorina.com; and the infamous Boys Night Out trio, Slick Rick, Toni Tony and

Sam YG. They all share a common ground. They are all from Magic 89.9, the station that plays

todays best music.

DWTM (89.9 MHz in Mega Manila) is the flagship FM station of Quest Broadcasting

Incorporated/The Radio Partners Inc. Known as Magic 89.9, the station's studios and transmitter

are located at Paragon Plaza, Mandaluyong City. The station is a 24-hour operating radio station

except on Mondays where it signs-off at midnight.

History/Background

The station began regular operations on February 14, 1986, broadcasting from the

Philippine Communications Center building (PHILCOMCEN) in Pasig City, starting with a 10

on-air crew led by Bernie Buenaseda, known on-air as Burning Bernie. The Classic DJs during

that period inclusive of Bernie, were the Fab 10 Little David, Joe D'Mango, Sgt. Pepper, The


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Gaucho, Paul Reno, Ken Fortun, Rockin' Robin (eventually becoming Rockin' V), Michael

Vincent and Johnny Gizmo.

Between 1988 to 1989, the station started broadcasting 24 hours a day, which turned out

to be a huge success. The Battle of the Radios during that era, was supported by a wide variety

of spoofs and gimmicks not to mention sidekicks, (no computers, no hard drives but just a bunch

of wires,) which made broadcasting ultra-creative as compared to that done with the digital

technology of today.

On November 29, 1999, Magic 89.9 transferred its studios to the Paragon Plaza Building

in Mandaluyong City to share facilities with sister station 99.5 RT, Mellow Touch 94.7 (now

Mellow 947), DWBL 1242 and DWSS 1494.

Format and Slogan

The station follows the Top 40 (Contemporary Hit Radio) format.

Contemporary hit radio (also known as CHR, Contemporary Hits, Current Hits, Hit

Music, Top 40, or Pop Radio) is a radio format that is common in the United States, United

Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as

determined by the Top 40 music charts. There are several subcategories, dominantly focusing on

rock, pop, or urban music. Used alone, CHR most often refers to the CHR/pop format.


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The term Contemporary Hit Radio was coined in the early 1980s by Radio & Records

magazine to designate Top 40 stations which continued to play hits from all musical genres such

as pop music splintered into Adult contemporary, urban contemporary and other formats. The

term Top 40 is also used to refer to the actual list of hit songs, and, by extension, to refer to pop

music in general.

Magic 89.9s slogan is Todays Best Music.The stations slogan is representative of its

programming and format. Since the station follows the CHR format, which bases its songs on the

Top 40 hits on the charts, they play todays best music.


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88.7 Magik FM

From one Magic to another Magik.

As a new, fresh and uprising FM radio station that is penetrating the local market of

CALABARZON, 88.7 Magik FM is taking a big leap in revolutionizing the radio experience of

its audience here and around the world (through the Internet). But though a baby in the industry,

Magik assures its audience a mission and a vision attainable by its pool of radio crew and air

staff, that will surely bring the magikon the table.

History/Background

88.7 Magik FM is one of the music stations owned by Century Broadcasting Network, a

broadcast network based in Manila. The station is operated by BPS Broadcasting Media Services,

a media firm based in the CALABARZON region.

The station, broadcasting with a maximum power, redefines news and information

delivered by radio with a variety of music and entertainment. It delivers the latest happenings,

relevant information, and a selection of songs which are considered all-time favorites and the

biggest hits of today.

Magik FM takes a major leap to the new age of media by using the latest technology and

the power of the Internet. The radio station is now heard and seen via live streaming to reach a


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wider audience. This kind of one-step approach aims to fully satisfy the purpose of

communication as the channel of information, education and entertainment while it responds

adequately to the need of our fast-paced world.

Now, the station considers itself as the official source of national and local news in Lipa

City, adopting its main concept of news and entertainment. The station is a blending mixture

of the AM format, taking its own way in the FM band, expecting to reach a wider audience as its

foremost priority. At present, the stations studio is located at 3F, F.T. Ilagan Building, Brgy.

Tambo, Lipa City, Batangas and airs on a 1000 Watts power and 10 Watts ERP.

Format and Slogan

The station follows the News, Music and Information radio format. They also uses the

CHR format for their playlist. This format is popularly used on campus-based radio stations

which are operated by schools and boarded by students as DJs. The stations format coincides

with their mission of serving the people of Lipa City, the entire CALABARZON and

MIMAROPA the right information, education and entertainment.

The coolest radio station in Metro Lipaserves as the stations slogan. Being a newbie

to the broadcast industry, Magik sees itself as a hip and updated radio station which will cater the

needs of young people and the young at heart. This slogan corresponds to its vision of ruling the

airwaves in the Southern Tagalog region and becoming the leading radio station on the said area.


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DZMM Radyo Patrol 630

When its all about bringing first the news and public service, its all about DZMM.

ABS-CBNs DZMM Radyo Patrol Sais-Trenta (630 kHz Metro Manila) is the flagship AM

station of ABSCBN Corporation in the Philippines. The station's studio is located at the ABS-

CBN Broadcast Center in Quezon City, while the transmitter is located at Obando, Bulacan.

The station operates 24 hours a day except on Sundays where it signs-off at 10 pm. The

current station manager of DZMM is Marah Faner. At present, DZMM is considered as one of

the top stations in the AM band in Metro Manila and is recognized as one of the most awarded

radio stations in the Philippines.

History

It began on October 19, 1953, DZAQ, the forerunner of DZMM, was the first radio

station of the former ABS (Alto Broadcasting System) of the Quirinos under President Elpidio

Quirino's brother, Antonio. DZAQ features news, variety and music programs on an AM format.

In 1967, ABS and CBN were merged into a single network. DZAQ switched into CBN-owned

DZXL, another AM broadcaster simply named as DZXL Radyo Patrol, the pre-martial law

station of ABS-CBN until 1972.

However on the night of September 23, 1972, both DZXL, DZYK and DZAQ-TV were

halted as Metrocom forces seized ABS-CBN broadcast complex two days after President


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Ferdinand Marcos declared martial law. Two years later, DWWW, a crony-owned AM station of

Kanlaon Broadcasting System (KBS) began to air in 1974 which contains not only in news, but

also public service programs and music as well. Veteran anchors and new recruits like Johnny de

Leon, Rod Navarro, Noli de Castro and Vic Morales are some the announcers of the halted

DZXL, came into DWWW at that time.

The fall of the Marcos Regime brought about the return of ABS-CBN. In July 1986, then

newly-formed PCGG turned two radio stations, DWWW of RPN and DWOK of BBC, back to

ABS-CBN. DWWW was renamed DZMM and resumes broadcasting. Lito Balquierda Jr., Vice-

President for Radio, spearheaded the return of the giant network to the local broadcasting scene.

The network started recruiting both experienced and new employees including Radyo Patrol

Reporters. Their studios were initially located at Chronicle Building in Pasig. After days of

careful planning, DZMM was born, carrying the tagline Ang Himpilan ng Malayang

Mamamayan (Station of the Free Citizen) on July 22, 1986.

Dely Magpayo was the first ever anchor to grace the airwaves of the station with her

programDear Tiya Dely, followed by other broadcast icons like Jun Ricafrente, Rene Jose, and

Noli de Castro, newly-recruited women Gel Santos-Rejos, Mel Tiangco and Angelique Lazo as

well as late greats Ka Ernie Baron and Kuya Cesar.

Also, Knowledge Power, the first ever full-length program of the station was launched. It

was also the countrys first-ever scholastic program on AM radio. In October 1986, the station

was transferred to its current studios in the ABS-CBN Broadcast Center in Quezon City.


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In 1987, the first ever tandem on local AM radio was introduced. Mel Tiangco and Jay

Sonza were the host of Mel & Jay and immediately became a hit to the listeners and lasted for

couple of years. It was also in the same year when DZMM build a remarkable roster of radio

talents, including Ted Failon, Korina Sanchez, Frankie Evangelista and Neil Ocampo. It was also

in this year when military insurgents took over the station. However, this did not stop DZMM

from delivering news to the public, the booth was moved to then undisclosed location and

immediately resumed broadcasting.

Format and Slogan

Before it was DZMM, it was known as DZAQ (19531967), DZXL (19561972) and

DWWW (1974-1986). DZMM follows theNews and Public Affairs/Talk, Religious, Music AM

radio format. This format was started and strengthened since DZMM reopened after the Marcos

regime in 1986. The station was renamed to its new callsign, DZMM which stands for Malayang

Mamamayan, which is also its former branding. In 1998, from Himpilan ng Malayang

Mamamayan, DZMM, under the leadership of then Vice-President for Radio Network Division

Kabayan Noli de Castro, was re-launched as DZMM Radyo Patrol 630 with a much stronger and

bolder battle cry, Una sa Balita, Unasa Public Service.

At present, the station is branded as Radyo Patrol and uses the slogan Una Sa Balita,

Una Sa Public Service (First in News, First in Public Service).


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II. Content and Narrative Analysis A: Data

FM Station (Metro Manila)DWTM Magic 89.9

FM Station (Batangas)88.7 Magik FM

AM Station (Metro Manila)DZMM Radyo Patrol 630

A. DWTM Magic 89.9Title of Program: Good Times with Mo, Mojo, Grace Lee and Angelicopter

Time of Airing: 7:00-8:00 a.m.

Date of Airing: 11 July 2011, Monday

Actual Time Content Running

Time

7:00:00-7:09:30 TOPIC # 1 9:30

7:09:30-7:13:00 SONG # 1 (PAPARAZZI) 3:30

7:13:00-7:22:00 TOPIC # 2 9:00

7:22:00-7:25:00 TOPIC # 3 3:00

7:25:00-7:26:30 TOPIC # 2 CONTINUATION 1:30

7:26:30-7:26:35 PROGRAM ID 0:05

7:26:35-7:34:30 GAP # 1 7:55

7:34:30-7:36:20 AOBS SPONSOR SEGMENT 1:50

7:36:20-7:43:30 CALLER # 1/TOPIC # 4 7:107:43:30-7:44:40 CALLER # 2/TOPIC # 5 1:10

7:44:40-7:48:15 SONG # 2 (TAKE A BOW) 3:25

7:48:15-7:55:00 CALLER # 3/TOPIC # 6 6:45

7:55:00-7:58:00 CALLER # 4/TOPIC # 7 3:00

7:58:00-7:59:15 CALLER # 5/TOPIC # 8 1:15

7:59:15-8:00:00 TOPIC # 9 0:45

TOTAL TIME 59:50


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B. DWTM Magic 89.9Title of Program: On Demand with Boom and Mia

Time of Airing: 11:00-12:00 n.n.



Time

11:00:00-11:00:24 TOPIC # 1 0:24

11:00:24-11:04:08 SONG # 1 (GET ME EVERYTHING) 3:44

11:04:08-11:04:13 STATION STINGER 0:06

11:04:13-11:05:55 GAP # 1 1:42

11:05:55-11:10:25 SONG # 2 (MULI) 4:30

11:10:25-11:15:42 GAP # 2 5:17

11:15:42-11:15:48 STATION STINGER 0:06

11:15:48-11:19:33 SONG # 3 (SCIENCE AND FAITH) 3:45

11:19:33-11:19:43 STATION ID 0:1011:19:43-11:25:03 SONG # 4 (20-20) 5:20

11:25:03-11:28:46 SONG # 5 (IRISDESCENT) 3:43

11:28:46-11:33:52 ADLIB/TOPIC # 2 5:06

11:33:52-11:27:20 SONG # 6 (ITS A NEW DAY) 3:28

11:27:20-11:40:42 SONG # 7 (MOVES LIKE JAGGER) 3:22

11:40:42-11:45:56 SONG # 8 (NIGHT OF THE HUNTER) 5:14

11:45:56-11:46:03 PROGRAM ID 0:07

11:46:03-11:52:40 GAP # 3 6:37

11:52:40-11:52:45 PROGRAM ID 0:05

11:52:45-11:57:02 SONG # 9 (SOMEONE LIKE YOU) 4:17

11:57:02-12:00:00 ADLIB Program Wrap-up 1:36TOTAL TIME 58:45


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C. DWTM Magic 89.9Title of Program: Top 5 @ 5 with Andi-9 and Jessica

Time of Airing: 3:00-4:00 p.m.



Time

3:00:00-3:01:00 SONG # 1 (SUCKS TO BE YOU) 1:00

3:01:00-3:03:00 TOPIC # 1 2:00

3:03:00-3:06:00 SONG # 2 (RISE ABOVE 1) 3:00

3:06:00-3:06:05 PROGRAM ID 0:05

3:06:05-3:09:00 GAP # 1 2:55

3:09:00-3:09:15 25th ANNIVERSARY STATION ID 0:15

3:09:15-3:14:00 SONG # 3 (DAY AND NIGHT) 4:45

3:14:00-3:14:03 STATION STINGER 0:03

3:14:03-3:18:00 SONG # 4 (WHERE DEM GIRLS AT?) 3:573:18:00-3:18:45 ADLIB 0:45

3:18:45-3:20:30 TOPIC # 2 1:45

3:20:30-3:24:15 SONG # 5 (SHUT GUN) 3:45

3:24:15-3:27:25 SONG # 6 (CLOSEST TO THE EDGE) 3:10

3:27:25-3:28:25 ADLIB 1:00

3:28:25-3:28:30 PROGRAM ID 0:05

3:28:30-3:33:49 GAP # 2 5:19

3:33:49-3:36:53 SONG # 7 (SPACE BOUND) 3:04

3:36:53-3:38:58 TOPIC # 3 2:05

3:38:58-3:43:08 SONG # 8 (MOMENT FOR LIFE) 4:10

3:43:08-3:46:43 SONG # 9 (ROLL UP) 3:353:46:43-3:48:37 TOPIC # 4/ADLIB 2:06

3:48:37-3:48:41 PROGRAM ID 0:04

3:48:41-3:53:31 GAP # 3 4:50

3:53:31-3:53:35 25th ANNIVERSARY STATION STINGER 0:04

3:53:35-3:57:25 SONG # 10 (DEEP INSIDE OF YOU) 3:50

3:57:25-4:00:00 ADLIB 2:35

TOTAL TIME 58:57


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A. 88.7 Magik FMTitle of Program: Afternoon Jamming


Date of Airing: 14 July 2011, Thursday


Time

2:00:00-2:01:00 ADLIB 1:00

2:01:00-2:04:55 SONG # 1 (NEED YOU NOW) 3:55

2:04:55-2:09:05 SONG # 2 (TERRIFIED) 4:10

2:09:05-2:09:10 STATION STINGER 0:05

2:09:10-2:12:55 SONG # 3 (PERFECT TWO) 3:45

2:12:55-2:13:55 ADLIB 1:00

2:13:55-2:15:55 GAP # 1 2:00

2:15:55-2:18:55 ADLIB 3:00

2:18:55-2:22:45 SONG # 4 (CRAZIER) 3:502:22:45-2:26:55 SONG # 5 (COLLIDE) 4:10

2:26:55-2:28:25 ADLIB 1:30

2:28:25-2:32:20 SONG # 6 (I DO) 3:55

2:32:20-2:36:05 SONG # 7 (MORE THAN I AM) 3:45

2:36:05-2:39:45 SONG # 8 (DI BALE NA LANG) 3:40

2:39:45-2:42:45 ADLIB 3:00

2:42:45-2:46:55 SONG # 9 (DI LANG IKAW) 4:10

2:46:55-2:50:30 SONG # 10 (SINO NGA BA SIYA) 3:35

2:50:30-2:54:15 SONG # 11 (NANG DAHIL SA PAG-IBIG) 3:45

2:54:15-2:56:15 GAP # 2 2:00

2:56:15-3:00:00 3 OCLOCK PRAYER 3:00TOTAL TIME 59:15


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B. 88.7 Magik FMTitle of Program: Afternoon Jamming




Time

3:00:00-3:00:05 STATION STINGER 0:05

3:00:05-3:04:02 SONG # 1 (CAN WE STILL BE FRIENDS?) 3:57

3:04:02-3:07:02 ADLIB 3:00

3:07:02-3:10:54 SONG # 2 (NEVER LET YOU GO) 3:52

3:10:54-3:14:56 SONG # 3 (STAY THE SAME) 4:02

3:14:56-3:18:41 ADLIB 3:45

3:18:41-3:22:25 SONG # 4 (I LOVE YOU GOODBYE) 3:44

3:22:25-3:26:03 SONG # 5 (SHOWER ME YOUR LOVE) 3:38

3:26:03-3:29:03 GAP # 1 3:003:29:03-3:32:52 SONG # 6 (I WILL TAKE YOU FOREVER) 3:56

3:32:52-3:36:47 ADLIB 3:48

3:36:47-3:40:33 SONG # 7 (PATULOY ANG PANGARAP) 3:46

3:40:33-3:44:27 SONG # 8 (DAHIL MINAHAL MO AKO) 3:54

3:44:27-3:47:27 GAP # 2 3:00

3:47:27-3:50:32 ADLIB 3:05

3:50:32-3:54:30 SONG # 9 (CRAZY OVER YOU) 3:58

3:54:30-4:00:00 ADLIB 3:50

TOTAL TIME 58:20


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C. 88.7 Magik FMTitle of Program: Magik Backtrax




Time

4:00:00-4:00:05 STATION STINGER 0:05

4:00:05-4:03:30 ADLIB 3:25

4:03:30-4:07:29 SONG # 1 (YOU) 3:59

4:07:29-4:11:34 SONG # 2 (NEXT IN LINE) 4:05

4:11:34-4:15:12 SONG # 3 (I WILL BE HERE) 3:38

4:15:12-4:18:17 ADLIB 3:05

4:18:17-4:18:22 STATION STINGER 0:05

4:18:22-4:21:32 GAP # 1 3:10

4:21:32-4:25:19 SONG # 4 (IPAGPATAWAD MO) 3:474:25:19-4:31:17 SONG # 5 (DI NA NATUTO) 5:58

4:31:17-4:34:17 ADLIB 3:00

4:34:17-4:38:24 SONG # 6 (YOU MADE ME STRONGER) 4:07

4:38:24-4:42:39 SONG # 7 (DITO SA PUSO KO) 4:15

4:42:39-4:44:39 GAP # 2 2:00

4:44:39-4:45:54 ADLIB 1:15

4:45:54-4:49:48 SONG # 8 (PAGLISAN) 3:54

4:49:48-4:53:45 SONG # 9 (HANGGANG) 3:57

4:53:45-4:55:45 ADLIB 2:00

4:55:45-5:00:00 SONG # 10 (PANGAKO) 4:07

TOTAL TIME 59:52


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A. DZMM Radyo Patrol 630Title of Program: Gising Pilipinas


Date of Airing: 13 July 2011, Wednesday


Time

4:00:00-4:00:47 PROGRAM ID 0:47

4:00:47-4:00:54 ADLIB 0:07

4:00:54-4:01:43 RUNDOWN OF HEADLINES 0:59

4:01:43-4:01:50 PROGRAM ID 0:07

4:01:50-4:02:58 NEWS # 1 1:08

4:02:58-4:04:14 NEWS # 2 1:16

4:04:14-4:05:18 NEWS # 3 1:04

4:05:18-4:05:23 ADLIB 0:05

4:05:23-4:06:15 NEWS # 4 0:424:06:15-4:06:52 NEWS # 5 0:37

4:06:52-4:08:10 NEWS # 6 1:18

4:08:10-4:08:14 TIME CHECK 0:04

4:08:14-4:09:04 NEWS # 7 0:50

4:09:04-4:10:00 NEWS # 8 0:56

4:10:00-4:10:28 NEWS # 9 0:28

4:10:28-4:11:18 NEWS # 10 0:50

4:11:18-4:11:22 TIME CHECK 0:04

4:11:22-4:12:28 NEWS # 11 1:06

4:12:28-4:13:53 NEWS # 12 1:25

4:13:53-4:15:23 NEWS # 13 1:304:15:23-4:15:58 NEWS # 14 0:35

4:15:58-4:16:04 PROGRAM ID 0:06

4:16:04-4:17:26 GAP # 1 1:22

4:17:26-4:17:44 ADLIB 0:18

4:17:44-4:18:36 NEWS # 15 0:52

4:18:36-4:20:23 ADLIB 1:47

4:20:23-4:20:57 NEWS # 16 0:34

4:20:57-4:22:24 NEWS # 17 1:27

4:22:24-4:22:33 ADLIB/SEGMENT ID 0:09

4:22:33-4:23:36 NEWS # 18 1:03

4:23:36-4:23:50 ADLIB 0:14

4:23:50-4:24:22 NEWS # 19 0:32

4:24:22-4:25:00 NEWS # 20 0:38

4:25:00-4:25:52 NEWS # 21 0:52

4:25:52-4:26:18 ADLIB 0:26

4:26:18-4:26:21 SEGMENT ID 0:03

4:26:21-4:27:31 NEWS # 22 1:10


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4:27:31-4:29:39 REVIEW OF HEADLINES 2:08

4:29:39-4:29:40 PROGRAM ID 0:10

4:29:40-4:29:46 TIME CHECK 0:06

4:29:40-4:31:00 GAP # 2 1:14

4:31:00-4:32:47 RUNDOWN OF HEADLIN ES 1:47

4:32:47-4:35:40 NEWS # 23 2:534:35:40-4:37:13 NEWS # 24 1:33

4:37:13-4:38:18 NEWS # 25 1:05

4:38:18-4:39:10 NEWS # 26 0:52

4:39:10-4:40:07 NEWS # 27 0:57

4:40:07-4:42:56 NEWS # 28 2:49

4:42:56-4:43:19 NEWS # 29 1:23

4:43:19-4:45:14 ADLIB 1:55

4:45:14-4:45:30 NEWS # 30 0:16

4:45:30-4:46:07 NEWS # 31 0:37

4:46:07-4:47:21 NEWS # 32 1:14

4:47:21-4:48:32 NEWS # 33 1:114:48:32-4:49:31 NEWS # 34 0:59

4:49:31-4:50:43 NEWS # 35 1:12

4:50:43-4:51:09 NEWS # 36 0:26

4:51:09-4:51:51 NEWS # 37 0:42

4:51:51-4:52:12 NEWS # 38 0:21

4:52:12-4:52:17 SEGMENT ID 0:05

4:52:17-4:52:48 NEWS # 39 0:31

4:52:48-4:53:25 NEWS # 40 0:37

4:53:25-4:53:31 SEGMENT ID 0:06

4:53:31-4:54:27 NEWS # 41 0:56

4:54:27-4:55:28 NEWS # 42 1:01

4:55:28-4:55:46 ADLIB 0:28

4:55:46-4:56:50 EXTRO MUSIC 1:04

TOTAL TIME 58:09


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III. Stations Playlist

FM Station (Metro Manila)




Playlist for Good Times with Mo, Mojo, Grace Lee and Angelicopter

1. Paparazzi Lady Gaga2. Take a Bow Rihanna


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Playlist for On Demand with Boom and Mia

1. Get Me Everything Pitbull2. Muli Ebe Dancel3. Science and Faith The Script4. 20-20 Pupil5. Irisdescent Linkin Park6. Its a New Day Will I Am7. Moves Like Jagger Maroon 58. Night of the Hunter 30 Seconds to Mars9. Someone Like You Adele


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C. DWTM Magic 89.9Title of Program: Top 5 @ 5 with Andi-9 and Jessica



Playlist for Top 5 @ 5 with Andi-9 and Jessica

1. Sucks to Be You Beyonce2. Rise Above 1 U23. Day and Night (Remix) Kid Cudi4. Where Dem Girls At? David Guetta5. Shut Gun Limp Bizkit6. Closest to the Edge 30 Seconds to Mars7. Space Bound Eminem8. Moment for Life Nicki Minaj9. Roll Up Whiz Khalifa10.Deep Inside You Third Eye Blind


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FM Station (Batangas)


Time of Airing: 2:00-3:00 p.m.Date of Airing: 14 July 2011, Thursday

Playlist for Afternoon Jamming

1. Need You Now Lady Antebellum2. Terrified Katharine McPhee3. Perfect Two Auburn4. Crazier Taylor Swift5. Collide Howie Day6. I Do (Cherish You) 98 Degrees7. More Than I Am Mary J. Blige8. Di Bale na Lang Jericho Rosales9. Di Lang Ikaw Juris Fernandez10.Sino Nga Ba Siya Sarah Geronimo11.Nang Dahil sa Pag-Ibig Bugoy Drilon


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Playlist for Afternoon Jamming

1. Can We Still Be Friends? Mandy Moore2. Never Let You Go Faith Evans3. Stay the Same Joey Cintire4. I Love You Goodbye Celine Dion5. Shower Me Your Love Surface6. I Will Take You Forever Kris Lawrence7. Patuloy ang Pangarap Angeline Quinto8. Dahil Minahal Mo Ako Sarah Geronimo9. Crazy Over You 112


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B. 88.7 Magik FMTitle of Program: Magik Backtrax



Playlist for Magik Backtrax

1. You Basil Valdez2. Next In Line After Image3. I Will Be Here Gary Valenciano4. Ipagpatawad Mo Janno Gibbs5. Di Na Natuto APO Hiking Society6. You Made Me Stronger Regine Velasquez7. Dito Sa Puso Ko Ogie Alcasid8. Paglisan Color It Red9. Hanggang Wency Cornejo10.Pangako Regine Velasquez


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AM Station (Metro Manila)


Time of Airing: 4:00-5:00 a.m.Date of Airing: 11 July 2011, Monday

List of Broadcasted News in Gising Pilipinas

1. Isang Pinay, nag-top sa kanyang klase sa Oxford University2. DILG Sec. Robredo, rumesbak sa mga naninira sa kanya ukol sa pagdinig sa kaso ng

Maguindanao Massacre

3. Bayan Muna Rep. Teddy Casino, umaasang tamang tao ang maluluklok bilang bagongOmbudsman na mangunguna sa pagdinig ng mga kasong plunder laban kay dating

pangulong GMA4. Task force na mangunguna sa pagsagip sa dalawang American nationals na dinukot sa

Mindanao, binuo

5. Malakanyang, nakatutok sa bagong kaso ng kidnapping sa Mindanao6. 120 OFW sa Dubai, tinutulungan ng DFA mula sa pagkakahuli dahil sa paglabag ng ilang

working laws sa Dubai

7. Bureau of Immigration, napigil ang dalawang Pinay na patungong Korea na may dalangmga pekeng papeles

8. Mula Agosto, PhilHealth, ipapatupad ang bagong paraan ng pagbabayad9. Ang Galing Rep. Mikey Arroyo, congressman na may pinakamaraming absent sa mga

sessions ng plenaryo

10.Fish cage operators sa Taal, pinaalalahanan ng BFAR11.Bagong talagang Papal Nuncio sa Pilipinas, darating bukas12.Pulisya, tukoy na ang dentist maniac13.Construction workers sa LIMA Industrial Park sa Malvar, Batangas, patay matapos

maubusan ng hangin sa loob ng septic tank

14.Negros Occidental, muling niyanig ng magnitude 8 na lindol15.Ilang estudyante sa St. Marys College, nabiktima ng food poisoning16.Negosyante, patay matapos barilin sa Tondo17.Overcharged na cellphone, sanhi ng sunog sa isang barangay sa Cebu18.Limang pamilya, naaksidente sa Nagtahan Bridge19.16 anyos na binata sa Basilan, pinalaya na ng mga kidnappers


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20.Kalahating milyong pisong halaga ng ari-arian, natupok sa Cagayan21.Nicolas Zarcosy, nakiramay sa mga pamilyang namatayan sa pagsabog sa Afghanistan22.Ano pa nga ba ang iba pang gamit ng halamang gabi?23.

Lintang Bedol, lumantad makalipas ang 4 na taon para patunayan ang dayaan saMaguindanao elections noong 2004

24.COMELEC, nagulat sa mga alegasyon ni Bedol25.Ilang kongresista, gustong paimbestigahan ang nakaraang naganap na eleksyon noong

2004

26.Mga prosecutors ng Maguindanao Massacre, magbibitiw sa pwesto kung sakalingmagiging state witness si Zaldy Ampatuan sa kaso

27.Archbishop Orlando Quevedo, isinauli na ang sasakyang galing sa PCSO, ilan pangobispo, naghuhugas-kamay

28.PNoy, hihintayin ang resulta ng imbestigasyon sa PCSO29.Dating PCSO Chairman Manoling Morato, pinagbibitiw sa pwesto si Chairman Juico30.Butuan Archbishop Pueblos, sinalubong sa CBCP ng mga supporters31.Tinawag na Pajero 7, nagsauli na ng mga sasakyang galing sa PCSO32.PACE, hiniling na patawan si Davao Mayor Duterte ng disciplinary action33.Davao Deputy Monteroso, iimbestigahan ang kaso ni Mayor Sarah Duterte34.DSWD, binalaan laban sa scam na ginagamit ang pangalan ng ahensya35.Dating PBA player, arestado sa isang by-pass operation36.Walong sangkot sa operasyon ng jai-alai sa Laguna, timbog37.21 katao, patay sa pagsabog sa Mumbai, India38.Eroplano sa Brazil, bumagsak, lahat ng pasahero, patay39.Kobe Bryant, itinuturing na ikalawang tahanan ang Pilipinas40.Dalawang Pinoy, panalo sa isang sports competition sa California41.Pilar Pilapil, tumalak sa London para sa shooting ng isang independent film42.Rayver Cruz, dinepensahan ang nobyang si Cristine Reyes


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IV. Content and Narrative Analysis B: Result and Findings

FM Station (Metro Manila)




Unit of Analysis Minute Percentage

Music / Entertainment 06:55 12%

DJ Commentary 43:05 72%

Advertising Segments 09:45 16%

Traffic & Weather Reports 00:00 0%

News 00:00 0%

EXPLANATION: This table shows the content percentage on the show Good Times with Mo,

Mojo, Grace Lee and Angelicopter which airs from 6:00 to 9:00 a.m. on Magic 89.9. In this

table, it is seen that most of the programs content is DJ commentary which takes 72% of the

whole show. On the other hand, advertising segments and music/entertainment take 16% and 12%

respectively. This may indicate that the show is a morning talk radio program which is propelled

by the commentaries of announcers on board. It is seen that in an hour, the program only played

two songs, which suggests that the show or majority of the programs on the station itself doesnt

focus on playing music but on on-air conversations, unlike other radio station which plays eight

to nine songs in an hour. On the other hand, we may conclude that the low percentage of

advertising segments (commercials, AOBs, sponsors, etc.) may be caused by the DJs themselves.

It may happen that the long minutes of conversations may have eaten up the time for commercial

breaks and gaps. It is also noticeable that the program didnt have space for traffic and weather

updates and news reports.


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Time of Airing: 11:00-12:00 n.n.







News 00:00 0%

EXPLANATION: This table shows the content percentage on the show On Demand with Boom

and Mia which airs from 9:00 to 12:00 n.n. on Magic 89.9. In this table, it is seen that most of

the programs content is music/entertainment which takes 62% of the whole show. On the other

hand, advertising segments and DJ commentary take 23% and 12% respectively. With these

figures, we may say that the show is propelled by music and DJ commentary time is limited and

timed. This may mean that the show is a request show or a music variety show. The table shows

that in an hour, the program gave seven minutes for announcers on board to talk, intro and extro

music and promote promos and the like. Also, the program gave a big chunk of time to

advertisements and it almost reached the minimum time of advertisements for one radio clock

hour which is 17 minutes. It is noted that the program didnt have traffic or weather updates and

news reports.


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FM Station (Batangas)


Time of Airing: 2:00-3:00 p.m.Date of Airing: 14 July 2011, Thursday






News 00:00 0%

EXPLANATION: This table shows the content percentage on the show Afternoon Jamming

which airs from 2:00 to 4:00 p.m. on 88.7 Magik FM. In this table, it is seen that most of the

programs content is music/entertainment which takes 72% of the whole show. On the other

hand, advertising segments and DJ commentary take 6% and 16% respectively. With the results

above, we may conclude that the program is driven by music, which serves as the main feature of

the radio show, and as what the title of the show suggests. The long time given to

music/entertainment maybe accounted to the newness of the radio station. It is noted that Magik

FM had just started soft airing in Lipa City. The lack of traffic and weather updates, news

fragments and advertisements may also be accounted to the said reason.


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B. 88.7 Magik FMTitle of Program: Afternoon Jamming








News 00:00 0%

EXPLANATION: This table shows the content percentage on the show Afternoon Jamming

which airs from 2:00 to 4:00 p.m. on 88.7 Magik FM. In this table, it is seen that most of the

programs content is music/entertainment which takes 58% of the whole show. On the other

hand, advertising segments and DJ commentary take 1% and 29% respectively. With the results





fragments, long time for playing music and lack of advertisements may also be accounted to the

said reason.


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C. 88.7 Magik FMTitle of Program: Magik Backtrax






Advertising Segments 05:10 .09%


News 00:00 0%

EXPLANATION: This table shows the content percentage on the show Magik Backtrax which

airs from 4:00 to 6:00 p.m. on 88.7 Magik FM. In this table, it is seen that most of the programs

content is music/entertainment which takes 70% of the whole show. On the other hand,

advertising segments and DJ commentary take .09% and 21% respectively. With the results





fragments, long time for playing music and lack of advertisements may also be accounted to the

said reason.


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AM Station (Metro Manila)


Time of Airing: 4:00-5:00 a.m.Date of Airing: 11 July 2011, Monday


Music / Entertainment 00:00 00:00

Radio Host Commentary 05:29 9%


Traffic & Weather Reports 00:00 00:00

News 42:28 71%

EXPLANATION: This table shows the content percentage on the show Gising Pilipinas which

airs from 4:00 to 5:00 a.m. on DZMM Radyo Patrol 630. In this table, it is seen that most of the

programs content is news which takes 71% of the whole show. On the other hand, advertising

segments and radio host commentary take 4% and 9% respectively. Music/enterta inment didnt

find any space on the program since the format of the show is straight news/commentary and it is

on AM platform. Also, time may be considered as a factor because it is four in the morning and

playing a song will not really work for the listening audience. Traffic and weather updates is

also not found on the program maybe because it is too early to update traffic and weather.

Updating such may be appropriate on the next two shows on the programming.


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A. Conclusion

In conclusion, the radio content analysis of the three radio stations (DWTM Magic 89.9,

88.7 Magik FM and DZMM Radyo Patrol 630) lead us to the following points and ends.

What are the noted similarities and differences of DWTM radio programs?

First, the totality of all the programs in DWTM Magic 89.9 is a balance of music, DJ

commentary and advertisement on the radio but the radio programs individually are of different

identities and characteristics.

For example, Good Times with Mo, Mojo, Grace Lee and Angelicopter is a morning talk

show, so the playlist of the program is composed of one or two songs only and the rest of the

hour is eaten up by talkies and conversations. On the other hand, On Demand with Boom and

Mia and Top 5 @ 5 with Andi-9 and Jessica are both programs driven by music, one is a request

show and the other is an afternoon countdown respectively. These types of programs prefer long

minutes of music than longer air-time for DJ conversations.

Good Times is different with the other two in style and content and how the playlist

(program line-up) is crafted. Good Times is a more come-what-may program than the other two

which are supposed to be more organized and sequenced.

What are the noted similarities and differences between Magik FM programs?


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Magik FM showcased a different finding. The fact that the station is under soft airing, it

doesnt really have that much time for DJ conversations and advertisements. Like how any other

new stations start, Magik FM is contented with spinning songs or setting up live assists. Magik

FM has to build a following first, strengthen its audience, widen its reach, before airing full-blast.

On a positive tone, Magik FM is disciplined enough to follow the CHR format. Even

though the station airs softly and is heard by a smaller area, the station still keeps the fast-

medium-slow-fast-medium-slow sequencing of songs which the CHR format is. However, the

lack of DJ interaction with its audience might be a little risky to the station. As early as now, the

station needs to createan identity that is done, rather than an identity that is said and only written

on its mission and vision.

How does Magic 89.9 differ from Magik 88.7?

Aside from Magic is way established than Magik, the major difference of the two is its

primary target audience. Magic basically targets people in Metro Manila and nearby towns and

provinces. They also target people abroad via live streaming on their website. Magik, conversely,

targets specifically the Southern Tagalog region only via transmitter and live streaming online.

What are the notable differences between FM and AM stations?

FM and AM stations differ in a lot of things format, content, style of delivery, time

management/allotment, etc.


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With format, FM is more relatable to the young people. It is more fresh, hip and cool with

its mishmash of music, entertainment news, and variety of games on air. AM, on the other hand,

is more relatable to the more mature market. AM is more serious, determined, straight to point

and focused, with its caterings of police reports, news of national and local interest, traffic and

weather updates, and the like.

The two also differ in content. FMs content is kind of all over the place while AMs

content is organized in a sense that it follows a certain sequencing of items. They also differ in

style of delivery. In FM, it is more effective if the announcer on board is playful, cheerful and

bubbly, while on AM, anchors must sound reliable, accountable and straight to the point. Time

management/allotment is also a big difference between the two. AMs time is constricted

because of the large amount of information that it needs to deliver. FM programs have longer

time of airing so DJs can adjust to the time before and during airing.

How are FM and AM radio stations similar?

FM and AM radio stations are similar in one thing the mission to deliver information,

and let people be informed. Whether it be a new song, a new artist, an interesting odd news, a

national news that concerns everyone, or a showbiz beat, the main mission of radio, it being the

icon of broadcast media, is to let people be informed of whatever they need to know.


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What are the implications of these similarities and differences to Filipino listeners? What

does it say about our culture?

The similarities and differences of FM and AM radio stated above suggests that Filipino

listeners are divided into two groups: the youth and the elderly. The youth, being a more vibrant

group, would prefer listening to FM radio which caters what is new and fresh. On the other hand,

the elderly, or should we call it the more mature group, prefers to listen to AM radio, which

caters their need for serious, reliable information and news.

As per our culture is concerned, this simply shows how Filipinos are subdivided into

different groups, that social divisions is present in our country, every single time, every single

day, every single place and situation. Filipinos work on a ranking basis whos on top, whos on

top of me, whos below me, who is of equal footing as me, to which group do I belong, do I

belong in this group?

However, the broadcast industry of the Philippines is not just a witness to this culture of

social divisions, but is also a witness to how the Philippines transformed from one colony to a

free spirit, from one chained archipelago to a land of people freely informed of the news and

information they need.


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B. References

Online References

Contemporary Hit Radio,http://en.wikipedia.org/wiki/Contemporary_hit_radio DWTM Magic 89.9,http://en.wikipedia.org/wiki/DWTM DZMM Radyo Patrol 630,http://en.wikipedia.org/wiki/DZMM

Other References

88.7 Magik FM company profile from DJ Papa Kardz, 88.7 Magik FM Lipa City studio
http://en.wikipedia.org/wiki/Contemporary_hit_radiohttp://en.wikipedia.org/wiki/Contemporary_hit_radiohttp://en.wikipedia.org/wiki/Contemporary_hit_radiohttp://en.wikipedia.org/wiki/DWTMhttp://en.wikipedia.org/wiki/DWTMhttp://en.wikipedia.org/wiki/DWTMhttp://en.wikipedia.org/wiki/DZMMhttp://en.wikipedia.org/wiki/DZMMhttp://en.wikipedia.org/wiki/DZMMhttp://en.wikipedia.org/wiki/DZMMhttp://en.wikipedia.org/wiki/DWTMhttp://en.wikipedia.org/wiki/Contemporary_hit_radio

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