afghanistan electronic media analysis (tv&radio)

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Afghanistan Electronic Media Analysis (TV&Radio) October 2013 - Analysis based on 15 TV & Radio Stations. - Report cover more the 90% of total media Spend. - Most of the Afghan Channels are non commercials and running without any advertisement. - Government owned TV Channels are terrestrial. - In the October 2013 around 120 Players were active on electronic media with 158 Brands. - Total consumed time in minutes were 151,46.

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Mediatrack AfghanistanAfghanistan Electronic Media Analysis (TV & Radio)

October 2013

Mediatrack

About the ReportOctober 2013 Analysis

Analysis based on 15 TV & Radio Stations. Report cover more the 90% of total media Spend. Most of the Afghan Channels are non commercials and running without any advertisement. Government owned TV Channels are terrestrial. In October 2013 around 120 Players were active on electronic media with 158 Brands. Total consumed time in minutes were 151,46.

Afghan Media Insight

Brief History:

Since 2002, press restrictions were gradually relaxed and private media diversified. Freedom of expression and the press is promoted in 2004. More than 30 Afghanistan based Television channels both Terrestrial and Satellite Around 100 Radio FM stations are operating in this country.

Channels & Language:

Very few TV channels are prominent and have a viewership . Most of the Stations are regional and available only on antenna. Also, Most of the FM are regional and covering the few thousand population. Maximum TV Channels are Kabul based. Major Channels language is DARI but few are in Pashto. Programs in other languages also transmitting like in Persian, English, Urdu and Uzbik. Pakistani and Indian Programs are also very favorite in Afghanis.

Many Pakistani Ads are running in Afghanistan.

3Afghanistan TV & Radio Channels being monitored by Media Track Afghanistan wingWe are serving Afghan media market from above mentioned Afghan TV and Radio. Historical data also available since 2009 to evaluate the market. We are serving the industrywith Media Audit, Monitoring and category analysis.

4

2012 saw an increase of + 20% from last year in terms of volume.Afghan TV and FMOctober 2013TOP 20 PLAYERS

Afghan TV and FMOctober 2013TOP 20 BRANDSAfghan TV and FMOctober 2013TOP 20 CATAGORIES7

TOP CLUTTERED CHANNELSTV / Radio ShareArezu TV is most clutter channel.Rating wise TOLO TV is at the top followed by Ariana and 1 TV. Radio has 6% clutter share in term of consumed time.

Afghan TV and FMOctober 2013TIME BAND SPLITKEYPrime Time1900-2200Morning0700-1200After Noon1200-1700Everning1700-1900Lat Night0000-0700Late Prime Time2200-0000

HOURLY BASED ANALYSISTV / Radio Share

CATEGORY ANALYSISOCTOBER 2013Media track

TIME SHARE TELECOM CATEGORYOCTOBER 2013Etisalat and Roshan telecom are major players in Afghan market with maximum market share.Mobile phone operators have almost 22% share of total advertising.

TIME SHARE FINANCIAL INSTITUTE OCTOBER 2013Financial institution also have a major advertising share in Afghanistan media market which isaround 10% of total advertising.

THE END

For query on DATA, please contact:

Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan.

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Arshad Bhattikhi@mediatrackpk.com Phone: +9221-34289818-9

Media track