tv vs radio trends
TRANSCRIPT
main street’s growth engine
July, 2015
TV & Audio Trends
Radio is America’s #1 mass reach medium
Nielsen: “The Total Audience Report,” Q1 2015
Radio
TV
Smartphone
93%
87%
70%
PC 54%
Tablet 35%
Adults 18+ Weekly Reach
(% of Population)
Over 90% of adults listen to radio each week
Among Millennial 18-34s, radio dominates TV
Nielsen: “The Total Audience Report,” Q1 2015
Radio
Smartphone
TV
93%
80%
76%
PC 49%
Tablet 42%
TV misses one out of four18- to 34-year-olds each week
18-34 Weekly Reach (% of Population)
Even among 35- to 49-year-olds, radio is the #1 reach medium
Nielsen: “The Total Audience Report,” Q1 2015
Radio
TV
Smartphone
95%
90%
81%
PC 63%
Tablet 49%
35-49 Weekly Reach (% of Population)
TV TrendsThe State of TV Viewing Today
0
10
20
30
40
50
60
1990 2000 2010 2014
TV Viewers
Total Population
The median age of average primetime ABC/CBS/NBC telecast viewers is 57
Age
Year
41
33
46
35
51
37
57
38
Media Dynamics, Inc.
Broadcast TV primetime viewers are getting much older; average age of radio listeners is stable
40
42
44
46
48
50
52
54
56
58
2005 2010 2014
Television Radio
Age
Year
Media Dynamics, Inc.; Scarborough USA+, persons 18+, all radio formats combined for specified survey
Median Age of Radio Listeners vs. Median Age of Average Primetime ABC/CBS/NBC Viewers
43
4546
47
51
57
The more you make & younger you are, the less you watch TV
Nielsen NPOWER Total Day Usage
Nielsen: young householder & higher income associated with lower TV viewing
TV ratings continue to slump,Q2 2015 down 8%
MoffettNathanson: “2Q Media Preview: Redefining Tepid”
4,200 3,600 -14%
7,596 6,368 -16%
11,336 10,706 -6%
19,552 18,232 -7%
8.0 7.9 -1%
TV ratings are down significantly year over
year, while radio ratings are stable.
May-14 May-15 Year over Year % Change
BroadcastTotal Day
BroadcastPrimetime
CableTotal Day
CablePrimetime
RadioTotal Day
TV vs. Radio Ratings, P18-49
MoffettNathanson; Nielsen — television: C3 Viewership (000s); radio: PPM average quarter hour ratings
Alliance Bernstein: Television
Investment Conclusion
“We believe the U.S. television industry is entering a period
of prolonged structural decline, caused by a migration of
viewers from ad-supported platforms to non-ad-supported,
or less-ad-supported platforms. We favor companies that
have the least exposure to U.S. advertising, the most
exposure to sports, and advantaged positions
internationally.”
— Todd Juenger, analyst at Sanford Bernstein
12
Alliance Bernstein: U.S. Media Audience Tracker, July 13, 2015
• Radio is America’s #1 mass reach media to reach
Americans 18+, 18-34, and 35-49
• TV misses one out of four 18- to 34-year-olds.
• Broadcast TV network primetime viewers are
getting much older, while radio listeners are not.
• TV ratings are down significantly year over year,
while radio ratings are remarkably stable.
Summary: TV & Radio Trends
Nielsen, “The Total Audience Report,” Q1 2015; Scarborough USA+, persons 18+, all radio formats combined for specific survey; Media Dynamics, Inc.; MoffettNathanson
Share of Ear
Americans’ Share of Time Spent Listening
to Audio SourcesQ2 2015
Provides strategic information for businesses worldwide with a specialty in media, advertising and entertainment industries
Conducts the exit polls for all American elections for ABC, CBS, CNN, FOX, NBC and the Associated Press
Co-produces The Infinite Dial, a national study since 1998 that measures consumer use of the Internet, streaming video and audio and other new media technologies
Leading provider of radio research, with more than 20 years experience
About Edison
AM/FM is 8 times bigger than Pandora
Share of audio time spent
AM/FM Radio
52%
Owned Music
15%
Pandora
6%
SiriusXM
6%
TV Music Channels
5%
Other Streaming
Audio
4%
Spotify
3%Podcasts
2%
Other
1%
Music Videos
on YouTube
6%
Edison Research, “Share of Ear,” Q2 2015
Background music at home: majority of Pandora’s listening occurs at home
Over half of AM/FM listening is out of home, where consumer purchases occur
AM/FMRADIO
Car/Truck
38%
Work
15%
Home
46%
Other
1%
Car/Truck
5%
Work
22%
Home
68%
Other
5%
53% of AM/FM
time spent is
out of home
Only 27%of Pandora’stime spent isout of home
PANDORA
Edison Research, “Share of Ear,” Q2 2015
While three-quarters of Americans are reached daily by AM/FM, few listen only to streaming services
% Of All Americans Who Listen Daily
74
71
63
11
4
3
2
0 20 40 60 80 100
Listen to AM/FM
Listen to AM/FM, not Spotify
Listen to AM/FM, not Pandora
Listen to both AM/FM and Pandora
Listen to Pandora, not AM/FM
Listen to both AM/FM and Spotify
Listen to Spotify, not AM/FM
73% of Pandora listenersalso listen to AM/FM
60% of Spotify listenersalso listen to AM/FM
Edison Research, “Share of Ear,” Q2 2015
74
66
8
5
0 20 40 60 80 100
Listen to AM/FM Radio
Listen to AM/FM Radio, but not SiriusXM
Listen to both AM/FM and SiriusXM
Listen to SiriusXM, but not AM/FM Radio
While three-quarters of Americans are reached daily by AM/FM, few listen only to SiriusXM
% Of All Americans Who Listen Daily
62% of SiriusXM listenersalso listen to AM/FM
Edison Research, “Share of Ear,” Q2 2015
Let’s get started…