tv viewing trends
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TV Viewing Trends. Ottawa-Gatineau EM - Diary. Updated Spring 2014. Market Info. Maps & Demographics. Ottawa-Gatineau EM. Where is it?. YT. NT. NU. BC. AB. NL. MB. SK. NL. QC. PE. ON. NB. NS. EM Map. Ottawa-Gatineau EM Demographics. Population Estimates (000). - PowerPoint PPT PresentationTRANSCRIPT
1
TV Viewing TrendsOttawa-Gatineau EM - Diary
Updated Spring 2014
2
Maps & Demographics
Market Info
3
Ottawa-Gatineau EMWhere is it?
BC
ABSK MB
ONQC
NL
NBNS
PE
NL
YT
NTNU
4
EM Map
5
Ottawa-Gatineau EM Demographics
P2+
P2-11
P12-17
P18+
P18-34
P18-49
P25-54
P35-54
P55+
F18+
F18-34
F18-49
F25-54
F35-54
F55+
M18+
M18-34
M18-49
M25-54
M35-54
M55+
0 200 400 600 800 1,000 1,200 1,400 1,600
1,442.0
156.9
102.6
1,182.4
349.2
676.2
651.4
444.3
388.9
607.1
173.7
338.7
328.8
224.5
209.0
575.3
175.6
337.4
322.6
219.9
179.9
Population Estimates (000)
Source: BBM Canada Geographical Reference Guide 2011-2012
6
Reach, Time Spent, Average Quarter Hour Audience
People Aged 2+
7
People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0
102030405060708090
10094.3 95.095.3 93.994.6 95.095.4 94.294.1 94.192.9 93.290.1
93.592.4 93.693 200620072008200920102011201220132014
8
People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
5
10
15
20
25
20.219.2
20.319.019.6 18.819.2 19.318.8 18.9
20.318.618.3
16.116.916.1
17.5
200620072008200920102011201220132014
9
People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
50
100
150
200
250
195.8188.5
200.3186.7192.4 188.6192.1 195.8191.4 191.3
205.8191.6188.5
170.6180.1 174.7
191
200620072008200920102011201220132014
10
People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0
102030405060708090
100
90.2 90.390.3 88.888.8 88.590.5 89.387.7 88.588.7 87.984.3
87.587.5 87.887.7200620072008200920102011201220132014
11
People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0123456789
109.3
9.09.28.88.7 8.78.8 8.78.6 8.8
9.18.68.4
7.58 7.8
8.1
200620072008200920102011201220132014
12
People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
50100150200250300350400450500
450.8 441.5452.9431.2427.8 436.3439.0 443.5436.4 443.0
462.1445.1
430.2400.1
427.2 422.8441.4
200620072008200920102011201220132014
13
Reach, Time Spent, Average Quarter Hour Audience
Children Aged 2-11
14
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0
102030405060708090
10093.4 94.594.1 93.994.1 94.896.8 95.793.0 95.092.3 91.989.3 91.391.9 9491.5
200620072008200920102011201220132014
People 2-11 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
15
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
2
4
6
8
10
12
14
12.0 11.611.811.111.1 10.711.1 11.111.4 11.111.3 11.111.2
7.1
8.3
7.2
8.3
200620072008200920102011201220132014
People 2-11 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
16
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall02468
10121416
13.4 13.013.112.212.3
11.712.2 12.012.4 12.212.4 12.512.6
8.3
9.58.7
10
200620072008200920102011201220132014
People 2-11 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
17
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0
102030405060708090
100
75.7 75.969.2 71.273.4
66.9
78.7 79.2
65.8
75.175.868.166.2 63.2
72.165.467.7
200620072008200920102011201220132014
People 2-11 - Weekly Reach %
Prime: M-Su 7p-11p
18
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
0.51
1.52
2.53
3.54
3.1 3.23.0 3.0
2.8 2.7
3.5
2.82.83.03.0 3.1
2.8
1.8
2.3
1.81.9
200620072008200920102011201220132014
People 2-11 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
19
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.018.020.0
17.317.9
16.7 16.515.4
14.8
19.0
15.315.0
16.616.617.2
15.8
10.3
13.1
11.111.4
200620072008200920102011201220132014
People 2-11 - AQH Audience (000)
Prime: M-Su 7p-11p
20
Reach, Time Spent, Average Quarter Hour Audience
Teens Aged 12-17
21
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0
102030405060708090
10092.8 92.691.7 92.390.2
93.791.3 92.093.9 91.987.9 89.0
85.6 87.388.4 89.890.4 200620072008200920102011201220132014
People 12-17 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
22
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
12.0
10.2
12.5
11.411.010.39.9
10.411.5
10.9
9.38.7
9.5
8.17.88.79.0
200620072008200920102011201220132014
People 12-17 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
23
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.5
8.0
10.0
9.08.88.2
7.88.1
8.98.2
7.06.4
7.0
6.05.6
6.56.8
200620072008200920102011201220132014
People 12-17 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
24
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
86.4 87.686.7 85.283.4 83.182.2 83.486.9
83.282.978.777.4 76.1
81.8 83.282.8
200620072008200920102011201220132014
People 12-17 - Weekly Reach %
Prime: M-Su 7p-11p
25
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
5.8 5.55.65.25.1
4.74.3
4.94.9 5.2
4.6
4.04.13.84 4.2
3.9
200620072008200920102011201220132014
People 12-17 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
26
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.022.8
21.722.6
20.720.3
18.617.2
19.019.3 19.4
17.2
14.615.113.914.3
15.814.6
200620072008200920102011201220132014
People 12-17 - AQH Audience (000)
Prime: M-Su 7p-11p
27
Reach, Time Spent, Average Quarter Hour Audience
Adults 18+
28
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.6 95.395.9 94.095.1 95.295.7 94.294.4 94.293.5 93.790.6
94.292.8 93.993.3 200620072008200920102011201220132014
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
29
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
22.221.1
22.320.921.6
20.721.2 21.220.5 20.722.5
20.520.0
17.918.8
17.919.5
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
30
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
20.040.060.080.0
100.0120.0140.0160.0180.0200.0
172.8167.5
177.2165.4
171.3 168.8172.1 175.6170.1 170.9
186.4
172.8169.0
156.3164.9 159.5
174.2200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
31
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.092.7 92.693.6 91.791.4 91.992.9 91.490.8 90.891.0 91.3
87.391.590 91.390.7
200620072008200920102011201220132014
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
32
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.610.110.4
9.99.9 9.99.9 9.99.7 9.910.3
9.89.58.6
9.1 8.99.3
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
33
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
50.0100.0150.0200.0250.0300.0350.0400.0450.0
410.6 401.9413.6
394.0392.0402.9402.9 409.2402.1 407.1
428.3413.3
399.4375.9
399.8 395.9415.4 2006
20072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
34
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-34
35
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
88.8 91.090.8 88.188.9 90.490.486.9
91.1 88.184.5
88.082.2
88.286.9 87.887.3200620072008200920102011201220132014
Adults 18-34 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
36
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall02468
10121416
14.515.2
14.613.7
12.7 13.113.2 13.613.412.612.9 12.8
11.010.0
11.110.1
11.8
200620072008200920102011201220132014
Adults 18-34 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
37
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.05.0
10.015.020.025.030.035.040.0
33.7 34.033.731.3
29.331.130.7
32.8
29.9 30.131.3 30.9
26.5 25.9
29.126.3
31.2
200620072008200920102011201220132014
Adults 18-34 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
38
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
85.9 86.487.2 84.782.4 84.784.880.683.2 81.581.0 83.5
74.3
83.682.7 82.983.1200620072008200920102011201220132014
Adults 18-34 - Weekly Reach %
Prime: M-Su 7p-11p
39
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.01.02.03.04.05.06.07.08.09.0
7.4 7.67.3
6.96.3
6.76.67.0
6.4 6.56.6 6.6
5.6 5.46
5.2
6.4
200620072008200920102011201220132014
Adults 18-34 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
40
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
85.8 85.584.479.6
73.378.777.6
84.0
71.3
78.479.5 79.8
67.069.6
78.3
67.3
84.6
200620072008200920102011201220132014
Adults 18-34 - AQH Audience (000)
Prime: M-Su 7p-11p
41
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-49
42
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.092.8 93.694.6 91.792.8 93.494.1 91.692.8 91.590.4 91.0
87.191.989.4 91.490.6
200620072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
43
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.02.04.06.08.0
10.012.014.016.018.020.0
17.1 16.817.016.015.8 15.816.0 15.415.3 14.9
16.314.814.3
12.712.713.413.4
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
44
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
82.7 81.882.3
75.975.3 76.276.5 74.674.370.8
78.0
71.368.9
58.163.1
60.3
67.1
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
45
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.090.7 90.291.9 89.088.4 89.590.4 87.988.1 86.887.3 88.0
82.488.285.9 8886.7
200620072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Prime: M-Su 7p-11p
46
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.01.02.03.04.05.06.07.08.09.0
10.0
8.8 8.68.68.17.9 8.18.1 7.97.7 7.6
8.27.7
7.3
6.46.9 6.7
7.1
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
47
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
50.0
100.0
150.0
200.0
250.0
213.1 209.9208.2193.8
187.1195.7193.7 191.1187.6 181.7
196.1186.2
175.2
158.4171.5 166.1
178.6
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Prime: M-Su 7p-11p
48
Reach, Time Spent, Average Quarter Hour Audience
Adults 25-54
49
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.095.7 95.796.8 94.596.1 95.696.7 95.093.9 94.393.3 94.291.7
95.592 94.393.4 2006
20072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
50
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
19.618.819.3
18.218.818.018.1 18.4
17.3 17.519.2
17.117.5
14.014.6 14.415.2
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
51
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
102030405060708090
10092.2
89.291.6
84.685.7 84.183.586.5
83.979.1
87.2
79.680.5
66.369.5 67.873.4
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
52
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.2 93.894.7 93.093.5 92.794.7 93.991.3 90.590.9 91.889.1
93.089.2
92.590.8200620072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p
53
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.0 9.69.79.29.3 9.29.2 9.2
8.7 8.99.5
8.98.7
7.67.8 87.9
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
54
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
50.0
100.0
150.0
200.0
250.0234.3 228.5231.2
214.1211.4 216.2212.9 215.1211.2200.8
217.1207.6201.6
179.8186.6 187.4190.9
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p
55
Reach, Time Spent, Average Quarter Hour Audience
Adults 35-54
56
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.5 95.998.1 95.497.1 96.597.9 96.394.9 95.696.8 94.893.3 95.793.4 95.494.5 2006
20072008200920102011201220132014
Adults 35-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
57
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
20.619.0
20.319.1
20.219.119.2 18.818.1 18.6
20.8
18.019.0
15.115.5 15.516.3
200620072008200920102011201220132014
Adults 35-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
58
Adults 35-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.065.9
63.566.5
61.364.4
62.361.6 61.361.358.2
65.4
58.060.8
48.850.1 50.652.8
200620072008200920102011201220132014
59
Adults 35-54 - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.095.2 93.796.1 93.694.7 94.596.0 95.492.7 93.094.3 93.191.5 93.590.8 93.591.7 2006
20072008200920102011201220132014
60
Adults 35-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.59.8
10.39.79.8 9.89.8
9.39.3 9.310.2
9.49.5
8.18.3 8.68.3
200620072008200920102011201220132014
61
Adults 35-54 - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
20.040.060.080.0
100.0120.0140.0160.0180.0
168.8163.7
168.2
155.2156.9 160.5156.8152.0
157.8
145.7
160.0151.1151.3
131.0134.5141
135.2
200620072008200920102011201220132014
62
Reach, Time Spent, Average Quarter Hour Audience
Adults 55+
63
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.9 98.497.7 97.898.2 98.097.9 97.896.5 98.097.5 97.494.6
97.897.7 97.597.1 200620072008200920102011201220132014
Adults 55+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
64
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.032.6
29.8
32.730.2
32.129.930.9 30.9
29.5 30.333.0
29.928.9 28.029.5
27.229.5
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
65
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
73.270.0
76.972.8
77.7 75.479.7 81.6
79.082.6
89.783.981.6 81.6
85.682.6
90.2200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
66
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.2 97.196.3 95.795.7 95.596.7 95.794.9 96.496.0 96.093.5 96.395.8 96.295.9 2006
20072008200920102011201220132014
Adults 55+ - Weekly Reach %
Prime: M-Su 7p-11p
67
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.02.04.06.08.0
10.012.014.016.0
13.913.0
13.7 13.213.4 13.013.1 13.112.9 13.413.913.012.8
12.012.9 12.412.8
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
68
Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
50.0
100.0
150.0
200.0
250.0
156.0 152.7160.9 159.1161.9 163.7168.4 173.2173.0
183.0188.8182.5181.1 175.3
187 187.6195.6
200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Prime: M-Su 7p-11p