toronto em annual viewing trends females 18-49, total tv, by daypart
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Toronto EM Annual Viewing Trends Females 18-49, Total TV, By Daypart. Average Minute Audience (000) Average Weekly Reach (%) Average Weekly Hours Viewed (Per Cap). Average Minute Audience. Toronto EM, Females 18-49, By Daypart . - PowerPoint PPT PresentationTRANSCRIPT
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Toronto EM Annual Viewing Trends
Females 18-49, Total TV, By Daypart
Average Minute Audience (000)Average Weekly Reach (%)
Average Weekly Hours Viewed (Per Cap)
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Average Minute Audience
Toronto EM, Females 18-49, By Daypart
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Toronto EM Annual Viewing TrendsFemales 18-49, AMA (000), Total TV
All Day Mo-Su 6a-6a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
50
100
150
200
250
300
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing Trends Females 18-49, AMA (000), Total TV
Morning Mo-Su 6a-10a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
020406080
100120140160
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing Trends Females 18-49, AMA (000), Total TV
Daytime Mo-Su 10a-4p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
50
100
150
200
250
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing Trends Females 18-49, AMA (000), Total TV
Fringe Mo-Su 4-6p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
050
100150200250300350
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing TrendsFemales 18-49, AMA (000), Total TV
News Hour Mo-Su 6p-7p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
050
100150200250300350400
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing TrendsFemales 18-49, AMA (000), Total TV
Prime Time Mo-Su 6p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
100
200
300
400
500
600
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing Trends Females 18-49, AMA (000), Total TV
Prime Time Mo-Su 7p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0100200300400500600700800
Total TV
Source: BBM Canada – Sept. to Aug.
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Average Weekly Reach
Toronto EM, Females 18+, By Daypart
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Toronto EM Annual Viewing TrendsFemales 18-49, Avg. Wkly. Reach (%), Total TV
All Day Mo-Su 6a-6a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Reach (%), Total TV
Morning Mo-Su 6a-10a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Reach (%), Total TV
Daytime Mo-Su 10a-4p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing TrendsFemales 18-49, Avg. Wkly. Reach (%), Total TV
Fringe Mo-Su 4p-6p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Reach (%), Total TV
News Hour Mo-Su 6p-7p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Reach (%), Total TV
Prime Time Mo-Su 6p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing TrendsFemales 18-49, Avg. Wkly. Reach (%), Total TV
Prime Time Mo-Su 7p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
20
40
60
80
100
Total TV
Source: BBM Canada – Sept. to Aug.
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Average Weekly Hours Viewed Per CapitaToronto EM, Females 18-49, By Daypart
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Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Hrs Viewed, Per Capita,
Total TVAll Day Mo-Su 6a-6a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
5
10
15
20
25
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing TrendsFemales 18-49, Avg. Wkly. Hrs Viewed, Per Capita, Total
TVMorning Mo-Su 6a-10a
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
0.5
1
1.5
2
2.5
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Hrs Viewed, Per Capita,
Total TVDaytime Mo-Su 10a-4p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
1
2
3
4
5
6
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Hrs Viewed, Per Capita,
Total TVFringe Mo-Su 4p-6p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
0.5
1
1.5
2
2.5
3
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Hrs Viewed, Per Capita,
Total TVNews Hour Mo-Su 6p-7p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
00.20.40.60.8
11.21.41.6
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Hrs Viewed, Per Capita,
Total TVPrime Time Mo-Su 6p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0
2
4
6
8
10
12
Total TV
Source: BBM Canada – Sept. to Aug.
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Toronto EM Annual Viewing TrendsFemales 18-49, Avg. Wkly. Hrs Viewed, Per Capita, Total
TVPrime Time Mo-Su 7p-11p
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
0123456789
10
Total TV
Source: BBM Canada – Sept. to Aug.