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Race to the Future: Multi-Functional Printer Markets April 2013

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Page 1: Race to the Future: Multi-Functional Printer Markets · 2015-02-06 · were all suffering from „marketing myopia‟?” It is very true that the market is suffering from marketing

Race to the Future:

Multi-Functional Printer Markets

A p r i l 2 0 1 3

Page 2: Race to the Future: Multi-Functional Printer Markets · 2015-02-06 · were all suffering from „marketing myopia‟?” It is very true that the market is suffering from marketing

Race to the Future: Multi-Functional Printer Markets | April 2013

© 2013, HCL Technologies, Ltd. Reproduction prohibited. This document is protected under copyright by the author. All rights reserved.

TABLE OF CONTENTS

Abstract ............................................................................................. 3

Abbreviations .................................................................................... 4

Trends in the MFP Industry ............................................................... 5

Differentiators for MFP Leaders ........................................................ 6

MFP Market Drivers .......................................................................... 7

MFP Market Enablers ....................................................................... 9

Summary ......................................................................................... 16

References ...................................................................................... 17

Author Info ....................................................................................... 21

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3

Abstract

To retain leadership positions and break through the clustering in the leadership zone, MFP leaders have been busy aggressively working on various strategies. What are the key differentiating factors that MFP leaders need to focus on in order to move ahead in today‟s clustered leadership positioning? In this whitepaper, the key market enablers that provide the key differentiators of the market-driving factors for MFP leaders to lead far ahead of their competition have been analyzed.

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Race to the Future: Multi-Functional Printer Markets | April 2013

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Abbreviations

Sl.

No. Acronyms (Page No.) Full Form

1 MFP (All pages from 6-22) Multifunction Printer

2 OEM (6,7,8,13) Original Equipment Manufacturer

3 MPS (8,9,10,15) Managed Print Services

4 TCO (11) Total Cost of Ownership

5 SMB (12,14) Small to Medium-sized Business

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Race to the Future: Multi-Functional Printer Markets | April 2013

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5

Trends in the MFP Industry

The globally-diversified MFP industry‟s OEMs rely on a combination

of in-house production and outsourced manufacturing. While the

developed nations focus on innovations and research and

development, the labor-intensive MFP manufacturing has been

primarily moved to the low-cost nations. As the workgroups in

developed nations have become saturated with MFPs, OEMs in

these countries have looked to expand sales into developing

markets.

The worldwide hardcopy peripherals market was $15 Billion in Q4

2008, with shipments of 32.6 million units by the 13 printers and

photocopy machine OEMs as the market players. The ratio of the

market share held by the top five industry leaders has shown

marginal fluctuations, and worldwide shipments have remained

almost constant, with any fluctuations due to the world economic

scenario. With a close look at the matured MFP market analysis

through Gartner‟s magic quadrants, IDC and Forrester‟s

observations over the last five years, we come across two

interesting key observations:

1. There are many leaders, and they begin to show clustering 2. Almost the entire MFP market is serviced only by leaders and

the next level major players or challengers or strong performers. There are no new players.

In July 2012, IDC noted, “As such, we don't typically observe wild fluctuations in market shares and shipment activity. Instead, much of the market opportunity is based on an established landscape.” There is too much market clustering and a lack of differentiators; In January 2013, Walters & Shutwell questioned the analysts, “If we were all suffering from „marketing myopia‟?” It is very true that the market is suffering from marketing myopia. An emerging market like Vietnam posted 32% growth in Q4 2012. The analysts forecast the MFP business, from the changes observed in the developed nation‟s perspective though emerging markets, is the future market space for MFP makers. Other vibrant trends include: Less innovation seen in the industry has reduced differentiators Smart devices, mobility and the cloud have forced rapid

adaption to market usage requirements The highly demanding ECO-driven corporate policies of the

end customers and various customer/industry-specific applications needs drive the managed print services.

Will the strategy of acquiring or partnering with channels work in emerging nations?

Preferences toward low-end MFPs due to low cost and improved printing performance

Preference toward color MFPs due to low cost and better image quality

1. There are many leaders, and they begin to show clustering

2. Almost the entire MFP market is serviced only with leaders and the next level major players or challengers or strong performers. There are no new players.

Source: Multifunction Products - United States International Trade Commission ITS-03, December 2009.

Source: Multifunction Products - United States International Trade Commission ITS-03, December 2009.

Source: IDC Reports

Worldwide Hardcopy Peripherals Market

Vendors 4Q08 4Q09 4Q10 4Q11 4Q12

1. HP 41.0% 41.4% 42.5% 39.4% 38.5%

2. Canon 18.7% 19.4% 18.8% 18.7% 22.4%

3. Epson 15.4% 15.9% 15.2% 16.9% 14.4%

4.

Brother 6.2% 5.1% 5.1% 5.8% 6.9%

5.

Samsung 5.0% 4.8% 5.3% 4.6%

5.

Lexmark 4.7%

Others 14.0% 13.2% 13.7% 14.1% 13.1%

TOTAL 100% 100% 100% 100% 100%

Source: IDC Reports

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Race to the Future: Multi-Functional Printer Markets | April 2013

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6

Differentiators for MFP Leaders

The MFP market does see a significant change and it poses a significant challenge for MFP leaders. With the changes in the global economic scenarios significantly impacting profit, along with stiff market competition, end customer‟s diverse need of workflow integrations and security needs, advancement in the technologies and user preferences toward smart devices and green technologies, the shift toward the new market space in the east where the MFP leaders are going compete in future, MFP leaders have too much to tackle in order to retain their market positions. In this whitepaper, the future MFP market is predicted in the figure below.

Future MFP Market Differentiators

Market drivers are business verticals of the future MFP market. They include: 1. Managed print services and solutions 2. Advancement in customer service 3. Adoption to emerging markets The market drivers are supported by the market enablers that include: 1. Mobility and cloud 2. Globalization of the MFP development process 3. Innovations in MFP technology As the factors above are inter-connected with emerging markets acting as the future playing field, the MFP market will undergo a revolutionary change in its business model. The leadership clustering will unfold itself to the sustenance established by the MFP makers through their respective disruptive innovations. In this whitepaper, we will deeply discuss market enablers and the differentiations they can provide to the market driver verticals of MFP leaders.

Market drivers are business verticals of the future MFP market. They include managed print services, advancement in customer service, and adoption to emerging markets The market drivers are supported by the market enablers that include mobility and the cloud, globalization of the MFP development process, and innovations in MFP technology

Advanced

Customer

Service

Emerging

Market

Adoption

Managed

Print

Services and

Solutions

Mobility and Cloud

MFP Development Globalization

Innovations in MFP Technology

Market Drivers

Market

Enablers

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MFP Market Drivers

The MFP market drivers managed print services, advancement in customer service and adoption to emerging markets will act as the key pillars of revenue business models for the MFP market. In this section, we will look at the importance of the key market drivers.

Managed Print Services and Solutions

In 2013, MPS is expected to account for 35 percent of total revenues in the global MFP industry. Over the years, huge R&D investments by the MFP makers will flow into MPS. In 2011, the industry witnessed a disruption over the sales of the Xerox ColorQube with its solid ink technology and pricing strategy, which provided huge merits by measuring pixel cost of value of color from the traditional cost of color usage per page. Each of the leading MFP machine manufacturers offers software development kits that allow independent software vendors to create applications that are integrated into the machine‟s hardware and connect to a company‟s network. Most of these solutions are oriented toward securing information stored on smart MFPs, which is especially important for workgroups in the government, healthcare, education, and legal industries.

Industry-Focused MFPs, Printers and Applications

As the healthcare industry is undergoing a major change with the evolution of smart medical devices, it has received a lot of attention from MFP makers, with a few like RICOH releasing healthcare-specific MFPs, while other MFP makers provide comprehensive workflow integration solutions. MFP makers have addressed only a handful of the healthcare needs. More Industry focused MFPs & solutions can play key roles in managing the documents in a variety of other sectors, including healthcare, education, and the government. This potential is still completely unexplored.

Advancement in Customer Service

Despite the merger of the printer and photocopy machine industries into the MFP industry, the original pattern of print industry distribution through retailers of office equipment and photocopy machines from authorized dealers has remained relatively unchanged. Sales of low-end devices generate little profit for OEMs, and photocopy machines are most often leased from independent dealers or directly from the OEM due to their high cost of ownership. OEMs have been acquiring / partnering with independent dealerships to increase market footage. This consolidation of MFP distribution channels is proving to be significant, because larger OEMs may further increase their influence within the industry at the expense of their smaller competitors. Most importantly, it provides a direct connect with end customers and their needs. Increased Customer Ease: Most of the MFP makers have an established customer service ecosystem through remote monitoring of the devices to reduce device downtime. They support auto

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detection of toner replacements; proactive analysis of the machine failure. Enablement of mobility will be a key driving factor. If the service engineers can be notified of system failures or monitor the data over a mobile, it will increase the remote maintenance service. The mobile enablement will act as a key differentiator, as they will play a big factor in reducing the total cost for remote maintenance through the use of cloud services. Channel Support and Marketing: As photocopy machines are most often leased from independent dealers, an important part of making a successful product for an MFP leader is to get a “buy-in” or acceptance from its channel partners. Xerox‟s ink-based platform with a multi-tiered pricing model for color pages is invested up front to train, and educates its channel which rewards excellent results. As the MFPs are used in a wide range of industries, the market needs will vary by specific industries. A close channel support and marketing the right needs to an end customer need will emerge as a differentiator. Further, it will emerge as a key differentiator and/or will become the de facto in emerging markets. Customer Connect: As there is a huge clustering in the MFP leadership market space, customers see little differentiation. A marginal differentiation in terms of a handy feature specific to the end customer‟s industry or market does impact the decision-making factor. In recent years, many of the MFP leaders have focused heavily on the MPS market to improve their sales. Due to the economic slowdown and reduced R&D spending, the market has seen fewer innovations. MFP leaders will need to race toward two more specific areas of focus to mark their differentiations: Reduce the huge pile of customer request backlogs and

establish a quick response model Increase product intelligence through customer experiences

Adoption to the Emerging Markets

Canon established their India software development center in 1999, followed by a center of excellence in 2004 and a design center in 2008; Xerox established its India R&D center in 2009; Ricoh established its India R&D center in 2012. The objective of these organizations is to develop products suitable for the emerging markets. Emerging markets are still the market of the future, and still unexplored. The market needs and the business models the MFP makers deployed in the developed nations may undergo a complete change, and the industry may observe a new business which will suit the emerging markets. Focus toward emerging markets is not specific to the MFP market – there are many industries which try to focus on emerging markets. The MFP market can gain insight from other industries for a successful leap.

MFP Maker

Emerging Country

Establishment

Epson India 1982

Xerox India 1983

HP India 1988

RICOH India 1993

Canon India 1997

Sharp India 2005

Kyocera

Mita India 2008

Konica Minolta

India 2010

Brother India Data n/a

Source: MFP Maker’s Website

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MFP Market Enablers

Influencing Factors in the MFP Market Space If we consider the influence of MPS, mobility and the cloud, along with factors like the modular architecture and automation required in the MFP architecture, the market influencing factors affect the various phases of the MFP development lifecycle phases as identified in the diagram above. As the MPS impacts sales, the customer care solutions bring supply chain management integration and also provide the big data for analysis to derive product intelligence. The mobility and cloud in turn impact the customer care solutions. The architectural change and automation adapts the MFP maker to the changing needs of the market. Further, innovations and adoption to emerging markets will drive today‟s MFP leaders far ahead of their competitors.

Mobility and the Cloud

From 2011 onward, there is a great market momentum that can be observed within the MFP market, where MFP leaders have been busy enabling their MFPs to work with Google/PIXMA Cloud Printing services. Basic mobile apps, which include printing, photos, images, etc., target the customer market and the enterprise mobile apps will target the printing of business documents like PDF, Microsoft Office Suite, etc., with integration of the enterprise works flow, security policies, etc. These apps are software applications built on high-end mobile OS like Android, BlackBerry, iOS, Symbian, webOS, Windows Mobile, Windows Phone 7, Bada OS, Tizen OS, Firefox OS, etc.

Bring Your Own Device (BYOD)

BYOD is driving mobility, and employees will have an increased business need to access their enterprise resources from their own iPhone, iPad or Android-based Smartphone and tablets. As the mobile workforce increases, the need for corporate/enterprise apps

Mobility &

Cloud

Architec

ture

Automation

Customer

Care

Solutions

Big

Data

Anal

ytics

MPS

SCM

Innovation

Emerging Market

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will increase insignificantly. MFP leaders have enabled their initial step toward enterprise mobile apps, where the current enterprise apps aim to identify an MFP over the network, enable document printing through the cloud or receive a scanned document on a mobile device As the enterprise applications increase, each MFP maker will provide customized apps to various industrial sectors. The key challenges they encounter include: The need to upgrade these mobile apps for the latest versions

of the mobile OS Every single enterprise app should be executable for a variety

of mobile OS The feature extendibility of the mobile apps will evolve as

another competitive factor As more open source OS for the mobile platforms evolve, and with more low-cost smart phones and tablet hitting the market, the need for mobile apps to be interoperable with all these mobile OS becomes a basic need. As these mobile OS-based devices are targeted toward the emerging markets, the MFP leaders need to adapt quickly to the change. This directly projects the complexity ahead for the mobile apps of the future, and it also identifies the continuously-evolving market around which mobility will impact the MFP market‟s future. Hence, the ability to sustain and adapt to mobile market changes will act as a key differentiator for MFP leaders.

Thin MFP

The evolution of mobility, the cloud which can be utilized for batch processing like image rendering, analyzing huge data using the Hadoop framework, and performing high-performance computing will certainly lead to a drastic transformation in the way MFP is utilized today. The huge set of software and hardware embedded into the MFP can be offloaded onto the cloud, thus trimming the MFP unit cost drastically. This can lead to a thin MFP, which can be the future MFP market where the TCO is heavily reduced. A few use cases which can create the disruption are: A panel-less MFP, where the entire panel software is moved as

a mobile app High-performance computing for image rendering and data

transformation algorithms embedded in the MFP firmware applications; hardware boards can be offloaded to the cloud

The multi-language OCR support offloaded to the cloud to generate editable office documents

Offloading the smart device connectivity on the MFP through a single mobility interface

As the advancement in mobility and cloud will drive further changes, the concept of trimming the MFP unit cost by offloading the optional usage on to the cloud will be a turning factor for the emerging market. To achieve this goal, the MFP leaders will have to make their MFP architecture modular, where both the software and hardware can be selected based on the customer‟s business needs.

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Make your own MFP App

Today, the end customers need an open architecture platform where they can create their own applications and integrate the MFP usage into their organization workflows. Such needs are huge and require MFP makers to provide a platform where the end user can create his own application and execute the MFP from a smart device or a web browser. The MFP software development approach which the customers or the developers adopt is the embedded approach or the Web service approach. Every MFP maker has tried to provide a customizable platform where the end customers can develop their own custom applications and run them on the MFP. The extent of customization is still limited, as the current MFP architectures of the MFP makers possess a huge scope of modularization. The ability of the MFP makers to unleash such deep customizable platforms would drive as a market differentiator.

Globalization of the MFP Development Process

The MFP market has seen a global approach in the past over cost reductions by moving to low-cost emerging nations for the labor-intensive manufacturing process. The current tide of market demand due to mobility and the cloud, the market moving toward the emerging nations, the increased need for innovative MPS and the need for market innovations toward MFP operational technology compel the next phase of globalization in the MFP development process. By 2005, the MFP majors had started focusing on the emerging nations through their captive center establishments, initiating development outsourcing, sales office establishments, channel acquisitions and internal market analyses. Globalization of the MFP development process could add tremendous potential for the MFP makers toward their market capitalizations. Some of the leading thought processes which have driven the MFP makers to move toward globalization of the development process include: 1. Outsourcing non-core modules 2. Outsourcing market request and localization 3. Test process outsourcing

MFP Rollout through a Single Development Process

As the preference for A4 MFP printers has increased comparatively over A3 MFPs, the SMB unit shows a hugely increased need to have A4 printers with the rich features of A3 printers. The MFP functionality like print, scan, copy and fax hold a multiplex relationship to the hardware units to achieve the functionality. A copy function uses scan and print hardware units, and the fax function needs scan, print and network hardware units. Many MFP makers today who evolved due to the merger of the photocopy and printer industry developed the multi-functionality of the MFP with an integrated firmware, an embedded application on top of the hardware and microcontrollers. As the number of features that need to be supported by the MFP firmware increases, the complexity of

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accommodating new features today involves huge time and cost. Further, it has become costly to maintain such an integrated architecture firmware. The MFP makers today are pushed toward making modularized firmware architecture. The ability to establish modularized firmware architecture will provide multifold advantages to the MFP leaders Less maintenance cost Early rollout of A3 and A4 printers through a combination of the

modular components Streamline the development process globally, where each

modular component can be developed in a suitable Geo based on factors like skill, cost and availability

Quick customization Incorporate addition of new features Optimize the performance and runtime memory requirements. Only a few MFP makers have achieved cost reductions and matured over the experiences toward their outsourcing strategies; much is still to be explored in the globalization of the development process. As the current development process between the core and non-core modules are tightly coupled, the MFP makers have a hard time establishing a smooth development process outsourcing. Further, with the focus on emerging markets, the modularization of MFP‟s firmware development will enable MFP makers to clearly define the core and non-core functional modules, and thereby enable more streamlined development and business support models for better cost merit and increased responsiveness.

Quick Development Rollout

Early release of a product with latest technologies always provides initial market capitalization advantages. Concurrent product engineering: Like the Zen-in system of FujiXerox which enabled product development in less than a year. The ability to effectively manage concurrent product engineering with a global team is a key differentiator. Modular Architecture: Like the GW architecture of RICOH, the ability to roll out A3 and A4 MFPs through modular architecture will generate untapped market scenarios. Automation in Development: Automate the development process at various phases and reduce the total development time by introducing more parallel tracks in the development process. Some of the key automations which the MFP makers can incorporate in their development process to reduce their time to market include: 1. Device-independent test automation suite 2. Development of simulators 3. Design tools 4. Integrated product management tools

Increased Customer Connect Through a Globalized Process

Every MFP maker tries to address major customer needs and high opportunity requests, and they hold a huge backlogged pile of unprocessed customer requests. In a clustered MFP market, the leaders can make marginal differentiation with these backlog

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clearances. New ideas may spring from these requests which can be disruptive. It would make sense for MFP OEMs to move their incremental feature additions and backlog clearance out of the developed nations and offload them to a more value-creating partner in nations like India. The modular MFP architecture would enable them realize the same smoothly. This move would create three-fold benefits to the MFP leaders:

A marginal benefit through backlog clearance An experienced workforce in developed nations to focus on

disruptive innovations Gain capabilities in emerging nations to speed customer

request processing

Innovations in MFP Technology

The R&D capabilities result in patents. Canon has maintained its ranking among the top five patented companies in the US for the last 25 years, and is a leader in terms of patents within the MFP industry. MFP makers make it onto the list of the top 50 US patents awarded year on year.

Eco-Focused Solutions

Toshiba‟s MFP that can erase texts and images on a print, and HP‟s world‟s-fastest desktop color printer for SMB with 50% less energy and waste are a few current trends. The MFP leaders are looking at ECO solutions aiming for the entire product lifecycle. The major areas where industry leaders are focused are in use of recycled materials, reduction of power consumption and the end-of-life ecosystem. However, the cost-driven emerging markets have diverse needs which further drive the need for future innovations.

Reduction of Power Consumption

Every MFP maker is vesting their R&D strength in power reduction. Konica Minolta‟s induction heating fusing technology reduces consumption by 30%. Xerox's emulsion aggregation (EA) technology requires around 25% less energy. Emerging market not only has the need for low power machines, but they also suffer from power fluctuations in their supply. Today there is an indirect cost involved with the deployment of stabilizers. Further, sudden power drops affect the system in use, leading to some damage in the unit and MFP down time. A battery-powered MFP, an MFP with a built-in stabilizer, or an MFP with a built-in inverter may be a disruptive idea for these markets. Similar ideas have received a good response in emerging markets for other industry manufacturers. A solar chargeable unit can be customized so that an MFP can be operational for business even during blackouts. There is a huge potential for MFP leaders to explore these untested markets and significantly differentiate themselves.

Rank Patent Grants

Assignee Name

Country

2 5081

Samsung

Electronics

Co Ltd KR

Korea

3 3174 Canon K K

JP Japan

5 2769 Panasonic

Corp JP Japan

7 2447 Toshiba Corp

JP Japan

12 1461 Seiko Epson

Corp JP Japan

14 1410 Ricoh Co Ltd

JP Japan

15 1394

Hewlett-Packard

Development

Co L P

United

States

24 1118 Sharp K K JP Japan

25 1050 Xerox Corp United States

28 1012

Brother

Kogyo K K

JP

Japan

45 686 Fuji Xerox

Co Ltd JP Japan

Source: IFI CLAIMS

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Durability, Service Lifetime and Usage of Recyclable Materials

Ricoh MFP‟s 100% recycled steel, Konica Minolta‟s recycled plastic with required strength and high fire-retardant properties, and Canon and Toray‟s bio-based plastic are few innovation trends. Further innovations are needed in the areas of eco-friendly solutions for the MFP so they can be deployed in non-air-conditioned environments or the high dust/smoke environment of emerging nations. These will act as key differentiators for the MFP leaders. Konica Minolta focuses on technology to extend the service life of the imaging unit, increase durability of the photoconductor, and increase the durability of the developer unit. Though this is a method toward an eco solution, it serves as a business proposition in the emerging market which is driven by the unit cost and usage lifetime. Innovations in the areas of increasing the durability of the MFP subsystems and technologies that would increase the service lifetime of the MFP subsystems would be a differentiator for market leaders. Usage costs act as a big decision factor in the emerging markets toward the decision to choose an MFP.

End-of-Life Ecosystem

Most of the MFP makers have started deploying an ecosystem where the collection and recycle process of toners and ink cartridges is established. Epson, RICOH and a few other MFP makers have a proposition for the collection of used machines for recycling then taking the recycled machine back to the market. This model is evolving, and would give the MFP maker a more effective knowledge about the wear and tear on the MFP parts. MFP makers can outsource to low-cost nations Deploy a system to extract product intelligence to identify the

most damaged parts across the recycled MFPs, and many other factors to further drive research and development

Innovation-driven end-of-life ecosystem will help MFP leaders to develop a more robust MFP with long service lifetimes. This will lead the differentiation for MFP leaders.

Innovation through Customer Experience

Extracting intelligence from the huge data gathered from remote monitoring systems, with the product under real time tests at various industries, would provide differentiators for the MFP makers. This is still an untapped potential for many MFP leaders. Product intelligence capabilities and the construction of a robust ecosystem will enable a better understanding of the emerging markets and will certainly provide key differentiators for MFP leaders in the future. Will a direct market approach prove disruptive to serve customers better? It could be a disruptive idea for the MFP leaders to establish

their own MFP kiosks and increase the user experience with the MFP. It will increase the penetration into every household, which is a very big market in the emerging nations.

Like ATMs revolutionized the emerging countries banking systems, establishment of refilling stations across various

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15

convenient locations where the customers can refill their cartridge and toners through an automatic process will be disruptive. This could be a new revenue model similar to the MPS which was experienced in the developed nations.

Product Reengineering to Emerging Markets

Predominantly the emerging markets pose a different customer work environment, business works style, cost and energy considerations. As a first step, the MFP makers can look into re-engineering the product to suit the emerging market usage environments. The MFP‟s durability during prolonged usage in a dusty

environment Rough usage needs robustness of chassis, clutches in paper

feeding units, etc. MFP adoption to low-quality print media, as this is a need in

emerging markets MFP features which can be included/customized to enable

better MFP adoption into customer workflow needs can be explored (like remote monitoring enablement over a mobile network which is more cost effective then landline or internet).

Further, a complete value analysis and value engineering of the old MFP models can be done so as to improve the design with the latest technologies that have evolved over a period of time, and reduce the total BOM cost of the MFP parts so the same MFP can be sold at a lower price in emerging markets. Since this kind of activity impacts ongoing research, the MFP makers can offload this analysis and engineering work in the emerging nations, thereby achieving the objective with less development cost.

Reverse Innovation

Globalization emerged initially whereby a product feature is trimmed down for the emerging market to sell the product an affordable price. As other industry leaders have seen a failure in this approach, the concept of reverse innovation has become widely successful in other industries. Today, global majors try to develop the product under stiff market conditions in emerging markets, which will bring further disruptive ideas and innovations to meet market needs. The same product developed for the emerging nations can be introduced into the developed market under a new untapped business potential. Reverse innovation will be a big differentiator for MFP leaders. A few MFP leaders have initiated steps toward this, and their successful outcomes will define the market leaders of the future.

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16

Summary

The market drivers and market enablers are inter-connected, with emerging markets acting as the future playing field. The MFP market will undergo a revolutionary change in its business model. The leadership clustering will unfold itself to the sustenance established by the MFP makers through their respective disruptive innovations.

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References

1. Multifunction Products - United States International Trade

Commission ITS-03, December 2009. v

2. MFP Architecture: The New Frontier, Published by IDC in Dec

2012

3. IDC MarketScape: U.S. Shared, Networked Multifunction

Peripherals for the Distributed Office 2012 Vendor Analysis

Published by IDC in Jul 2012.

4. Magic Quadrants published by Gartner on the MFP market from

2008 to 2012.

5. Ricoh Group Sustainability Report 2012. Accessed the site early

March 2013.

http://www.ricoh.com/about/sustainability/report/pdf2012/all.pdf

6. To achieve the goals in the 17th MTP – RICOH. Accessed the site

early March 2013.

http://www.ricoh.com/about/sustainability/topinterview/03.html

7. Simultaneously achieving "business creation and integration" and

"restructuring". Accessed the site early March 2013.

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8. Creating Innovation :-

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.html

9. Global Technology Development System. Accessed the site early

March 2013.

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.html

10. Vendor Landscape: Multifunction Printers by Infotech Research

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vendor-landscape-multifunction-printers

11. Vendor Landscape Storyboard: Multifunction Printer by Infotech

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multifunction-printers

12. Multifunction Printer Champions Invest in Innovation to Keep Up

with Modern Work Environments by Infotech Research Group in

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printer-champions-invest-in-innovation-to-keep-up-with-modern-

work-environments

13. Xerox ColorQube: Breaking New Ground in Office Color Printing

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a/english/rs.pdf

15. Xerox’s GIS Acquires Konica Minolta/Kyocera Dealer.

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konica-minoltakyocera-dealer/

16. Konica Minolta Acquires Ricoh Dealer

http://industryanalysts.com/w/2013/01/08/konica-minolta-acquires-

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18

ricoh-dealer/

17. Kyocera Mita India acquires copier division of Kilburn

http://www.thehindubusinessline.com/industry-and-economy/info-

tech/kyocera-mita-india-acquires-copier-division-of-

kilburn/article2362923.ece

18. Printers and copiers market grows 7 percent: Gartner by Press

Trust of India, September 21, 2012

19. Samsung Solutions for all Vertical Markets.

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20for%20all%20Verticals.pdf

20. MFP Network Printing Productivity.

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21. Affordable Color MFPs for the Office.

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22. MFP Security Overview.

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20Security%20Overview%20Rev0A.pdf

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printers-engineered-for-healthcare/

24. Multifunctional Products and Printers for Healthcare.

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usa.com/products/docs/pdf/brochures/healthcare_optimized/Health

CareOptimized.pdf

25. Sharp’s Health Care - MFPs & Printers.

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alMarkets/Healthcare/MFPsPrinters.aspx

26. Konica Minolta to Exhibit EnvisionIT Healthcare Solutions at

HIMSS 2013 http://www.buyerslab.com/Solutions/News/February-

2013/Konica-Minolta-to-Exhibit-EnvisionIT-Healthcare-So

27. Konica Minolta’s Vertical Sales Sheet – Healthcare Industry

http://www.biz.konicaminolta.com/solutions/uds/pdf/Vertical_Sales

_Sheet_Healthcare.pdf

28. Konica minolta’s healthcare applications.

http://kmbs.konicaminolta.us/wps/wcm/connect/47635d4d-0a3c-

418e-92bc-

2b9af83871a4/FaxPress_Healthcare_Vertical_Market_Brochure.pd

f?MOD=AJPERES&CACHEID=47635d4d-0a3c-418e-92bc-

2b9af83871a4

29. Lexmark Clinical Assistant.

http://www.systemconcepts.com/pdf/ca_overview.pdf

30. HP Imaging and Printing Solutions for Healthcare

http://www.hp.com/large/ipg/gateway/pdfs/ipg_solutions_brochure

.pdf

31. DMS LINK 4.0 FOR HEALTHCARE

http://www.4theoffice.net/images/DMS_20Link_Healthcare_datash

eet.pdf

32. Toshiba Launches World's First Eco-Friendly MFP System That

Can Erase Images and Text on the Prints.

http://www.businesswire.com/news/home/20121205005612/en/Tos

hiba-Launches-Worlds-Eco-Friendly-MFP-System-Erase

33. Konica Minolta Wins “Eco Mark Award 2012” Bronze Prize.

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19

http://www.konicaminolta.com/about/releases/2013/0111_01_01.ht

ml

34. Eco Vision 2050 and the Medium-Term Environmental Plan 2015

http://www.konicaminolta.com/about/csr/environment/report/2009/

pdf/e2009_e_04-07.pdf

35. bizhub ECO Guide

http://www.konicaminolta.be/fileadmin/CONTENT_local/bizhub_

ECO_Guide_A5_150dpi.pdf

36. Induction Heating Fusing Technology.

http://www.konicaminolta.com/about/research/env-

technology/index.html

37. Simitri Toner http://www.konicaminolta.com/about/research/env-

technology/toner.html

38. Epson: Exceeding in Sustainability Environmental Vision 2050

http://content.epson-europe.com/environment/environmental-

vision/

39. Xerox: Energy Efficiency Initiatives for Reaching a 2012 GHG

Reduction Goal.

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40. Canon’s Environmental Technologies.

http://www.canon.com/technology/canon_tech/explanation/env.htm

l

41. 3 kinds of ECO which RICOH offers.

http://www.ricoh.com/tgos/detail2_3.html

42. The Mobile Business Printing Landscape: Assessing the

Opportunity. http://www.office.xerox.com/latest/SOLWP-06U.pdf

43. Konica Minolta Delivers Updated Version of its Free App for

Android Mobile Devices to Connect with Cloud Services or

Existing File Servers

http://www.konicaminolta.com/about/releases/2013/0218_01_01.ht

ml

44. KYOCERA DOCUMENT SOLUTIONS INTRODUCES

MOBILE PRINT APP

http://www.kyoceradocumentsolutions.co.uk/index/about_us/press/

press_releases/press_releases_detail.L3ByaW50ZXJfbXVsdGlmd

W5jdGlvbmFscy9uZXdzLzIwMTIva3lvY2VyYV9kb2N1bWVudF

9zb2x1dGlvbnMy.html

45. Xerox Mobile Print. http://www.office.xerox.com/software-

solutions/xerox-mobile-print-solution/enus.html

46. Brother’s Google Cloud

Print.http://download.brother.com/welcome/doc002896/cv_eng_gc

p.pdf

47. HP’s MagCloud. http://www.magcloud.com/learn

48. Cloud Printing Alliance. http://www.cloud-printing-

alliance.com/en/menu/Home.aspx

49. Why MFPs Matter to IT- part1.

http://www.office.xerox.com/latest/YNWWP-02.PDF

50. Why MFPs Matter to IT- part II

http://www.xerox.com/downloads/usa/en/i/IT_Part2_WhyMFPsMa

tterIT_Environment.pdf

51. Why MFPs Matter to IT- part III

http://www.xerox.com/downloads/usa/en/i/IT_Part3_WhyMFPsMa

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20

tterIT_BusinessProcesses.pdf

52. Why MFPs Matter to IT- part IV

http://www.xerox.com/downloads/usa/en/i/IT_Part4_WhyMFPsMa

tterIT_Security.pdf

53. OCR Connector.

http://www.ambersoft.net/download/brochure_OCRConnector.pdf

54. Taking MFP Applications in the Office to the Next Level.

http://www.biz.konicaminolta.com/technologies/best/pdf/bEST_W

hitepaper.pdf

55. A Generation-Selection Process of Product Architecture.

http://www.gbrc.jp/journal/abas/pdf/ABAS7-1.pdf

56. HP PageWide Technology. http://www.hp.com/united-

states/campaigns/officejet-pro-

x/media/HP_PageWide_Technology_Whitepaper.pdf

57. History of Computer Printers.

http://gadgets.softpedia.com/news/History-of-Computer-Printers-

032-01.html

58. A 15-year history of Digital Printing technology.

http://www.wilhelm-research.com/ist/WIR_IST_2006_09_HW.pdf

59. National Innovation Strategy Study. http://innovation.my/pdf/innovating_formulation_of_nis/Stimulatin

g%20Innovation.pdf

60. Canon Captures Overall Brand Leader Ranking for the Past 13

Years.

http://usa.canon.com/CUSA/assets/app/html/market_share/copier_

MarketShare_Brochure_HiRes.pdf

61. IFI CLAIMS® 2012 Top 50 US Patent Assignees. http://ificlaims.com/index.php?page=misc_top_50_2012

62. Canon group 10-year summary.

http://www.canon.com/about/business/outline/10years_group.html

63. Research and Development Q&A.

https://www.ricoh.com/about/company/technology/qa/

64. From Sashimi to Zen-in:The Evolution of Concurrent

Engineering at Fuji Xerox.

http://www.jaist.ac.jp/ks/labs/umemoto/Fuji-Xerox.pdf

65. Brother Industries, Ltd and consolidated subsidiaries Year ended

March 31, 2012.

http://www.brother.co.jp/pub/investor/annual/pdf/2012/notes_to_co

nsolidated_financial_statements.pdf

66. New Mid-term Business Strategy "CS B2105" Launched by

Brother Group. http://www.brother.co.jp/pub/investor/annual/pdf/2011/special_feat

ure.pdf

67. Konica Minolta Group Medium Term Business Plan.

http://www.konicaminolta.com/about/investors/pdf/plan/plan_2013

.pdf

68. Worldwide Hardcopy Peripherals Market Declined 4.5% in

the Fourth Quarter But Maintains Positive Growth for

2011, According to IDC

http://www.idc.com/getdoc.jsp?containerId=prUS23322412

#.UVoK26K9m-k

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21

69. Worldwide Hardcopy Peripherals Market Shipments Grow

7% Year Over Year in 4Q10 to Highest Levels Since 2007,

According to IDC.

http://www.idc.com/about/viewpressrelease.jsp?containerI

d=prUS22734111&sectionId=null&elementId=null&pageT

ype=SYNOPSIS#.UVoLA6K9m-k 70. Worldwide Hardcopy Peripherals Market Poised to Begin Slow

Recovery in 2013 Following Double-Digit Decline in 2012,

According to IDC

http://www.idg.com/www/pr.nsf/ByID/MBEN-94WQVT 71. Worldwide Hardcopy Peripherals Market Returned to Year-Over-

Year Growth in Fourth Quarter, Ending Six Quarters of Decline,

According to IDC. http://idg.com/www/pr.nsf/ByID/IDGC-

8MBQPA

72. Worldwide Hardcopy Peripherals Undergo Double-Digit Decline in

the Fourth Quarter of 2008, According to IDC.

http://www.pressreleasepoint.com/worldwide-hardcopy-

peripherals-undergo-doubledigit-decline-fourth-quarter-

2008-according-idc 73. Vietnam Printer and MFPs Recorded 32% Growth 2012 Q4,

Continued Growth in 2013 Despite "Lukerwarm" Economy.

http://www.idc.com/getdoc.jsp?containerId=prVN23999613

#.UVo526K9m-k

Author Info

Kidambi Narayanan works with HCL Japan,

Ltd. in the role of a Solution Expert. He has

over 14 years of IT work experience with more

than 13 years of experience working with

Japanese OEM clients on embedded

application and driver/BSP layer development.

He has been working with the multi-functional

printer industry for the past 5+ years.

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