marketing myopia
DESCRIPTION
Marketing myopiaTRANSCRIPT
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Marketing Myopia 2.0
Shiv, AIMA14.02.13
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Thank You Sundar My no is 098999 77927 - feedback
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What has changed?
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Marketing have changed
Product
Experience
Place Access
Price Value
Promotion
Education
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Advertising as changed1900-1960s 1960-1980s 1990 – 2000s 2010s..
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Myopic Thoughts
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1. We are unbeatable
Big,small,Fast,Slow,Engaged
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2. The consumer is my wife and all she wants is a limitless credit card
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Consumers have changed
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2. Price is the answer
Sachet to SensoryPrice Warriors
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3. Lets do a TV spot
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4. Lets sign a celebrity
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5. Digital marketing is Niche
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Ownership of Digital devices
600 m mobile phones
240 m data enabled
handsets
50 m smartphones
2 m tablets
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6. Analysis is for Maths PhDs
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7. Why are we quarterly focused?
ST,LT
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9. Sponsorship is a one off exercise
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10. The brand needs to be youthful
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Summary
•Things have changed•We need to change•The dangers/myopias we have today
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