For my research I went outside of school to ask the public to fill in questionnaires I have created for my research. I made 30 questionnaires and got 17 of them filled in by the general public. I carried out my research in Birmingham City centre where I went around asking different people questions to do with music magazines.

The people who answered them in are mainly between the age of 16 and 25. The people also like different types of music such as Pop, R&B, Dubstep, Rock etc. I have converted my results into pie charts to show my data from my questionnaires and I have analysed it.

My questionnaire had a total of 11 questions where 9 of them required a tick in a box and the other 2 just a short written answer.

As you can see by my pie chart for the results of the question’ how old are you?’ the majority of people I asked are between the ages of 16-25 and a smaller number of people aged between 0-15 and 26-35. Out of the 17 people I asked 88% of them was aged between 16-25 and 6 % of people were aged between 0-15 and 6% for 26-35. So my target audience is going to be between the age of 16-25.

6%

88%

6%

How old are you?

0-15

16-25

26-3541%

59%

What's your gender ?

Male

Female

As you can see the results for this questionnaire is that I asked the questionnaire to 7 males and 10 females. So out of the people I asked 41% are male and 59% are female.

19%

19%

26%

19%

4%

15%

What is your favourite kind of music ?

Rock

Dubstep

R&B

Pop

Reggae

Other

24%

76%

Do you read music magazines?

yes

no

As you can see from the pie chart I gave the option of Rock, Dubstep, R&B, Pop, Reggae, Other. For rock 18% of people chose this, 19% of people chose Dubstep, 25% chose R&B, 19% chose pop, 4% of people chose reggae and 15% of people chose other. So out of the people I asked most people chose R&B as there favourite kind of music.

As you can see most of the people I asked don’t tend to read music magazines only 24% of people I asked read music magazines the other 76% don’t. Which is quite surprising as I would of thought more people would be more interested in reading music magazines

12%

35%

35%

18%

How much are you willing to spend on a music magazine?

£0-£0.99

£1-£1.50

£1.51-£1.99

£2-£2.99

Over £3

53%47%

Do you know of any music magazines?

Yes

No

Nobody was willing to pay over £3 for a magazine as they found that to be to much. The price people was willing to pay was either £1.51- £1.99 or £1-£1.99. Which is quite a cheap, reasoned price for a magazine and most of the target audience would be willing to pay that.

As you can see only 53% of the people I asked know of a certain music magazine and the other 47% don’t know of any particular music magazines with is quite surprising and I would predict most people would know of at least one music magazine.

35%

29%

24%

6%6%

Kerrang

NME

Top Of The Pops

Rock Sound

Enemy

35%

12%29%

24%

How often do you think music magazines should be published ?

Once a weekTwice a weekOnce every 2 weeksOnce a Month

For the people that answered ‘yes’ for knowing of any music magazines I told them to state which magazines they know of and the most common magazine written down was kerrang where 35% of the people know of it and NME where 29% of the people write it down. The other magazines the audience know of are Enemy, Top of the pops and rock sound.

As you can see here, I have asked how often you think music magazines should be published and I have gave the option Once a week, twice a week, Once every 2 weeks and once a month. 35% of people opted for once a week and 29% for once every two weeks which makes up the majority so they would like to see an issues about 2-3 times a month.

47%

18%

12%

24%

What is you occupational status ?

StudentPart time workFull time workUnemployed

15%

39%21%

9%

6%

3% 3% 3%

What contents would you like to see in a music magazine?

Music updates Concert and festival tickets

Charts Interviews

Competitions Posters

Free items News

From my results quite a lot of people would like to see concert and festival ticket information and the latest charts. Also music updates was a popular choice for a music magazine. Other choices people opted for were free items, posters, interviews and competitions.

Out of the people I asked 46% of the people were students. Which shows more that students have an interest in music magazines. 24% of people were unemployed, 18% part time work and 12% in full time work.

76%

24%

Do you like knowing about update about music artists and their songs and albums ?

Yes

No

18%

12%

6%

18%12%

6%

12%

18%Acocks GreenSmall HeathMoselyHall GreenTyselySolihulKings HeathSparkhill

A lot of people have a general interest in music and like to know updates about songs and albums by artists. That’s why 76% of the people I asked said yes to wanting to know updates about songs and albums.

I asked the question of’ What are do you live in?’ and I got a load of different areas people live in, as you can see on the graph. Most people live in either Acocks Green, sparkhill and Hall Green.

Most of my target audience are into Pop, R&B and Dubstep. As in my research I wanted to find out what's peoples favourite kind of music was. 25% of peoples favourite kind of music was Pop and 19 % of people opted for R&B and Dubstep. Surprisingly on 24% of the people I asked actually read music magazines and the other 76% don’t read music magazines on a genuine basis. I also found out areas people lived in who answered my questionnaire by stating there area into the question. My research found out that most people I got to answer my questionnaire lived in Hall Green with 18% of the people living there. 17% of the people live in Acocks Green and also 17% live in Sparkhill. Also the people would prefer to see a music magazine published every weeks as 35% of the people I asked opted for that. Also 46% of the people who answered are currently students so it shows the magazine has a young target audience.