incorporated Quarter SliceVolume 1: Q1 2013

Educational Articles, Tales of Value, and Featured Products

• SALES• PROJECTMANAGEMENT• CONSULTING

3D MODELINGEdifice Construction, Heidi Beegle Associates, and OA&I Design’s exciting approach to building a new custom residence in Seattle.

Full Article on PAge 6 Steve Cridland Tim Bies

Full Article on PAge 4

From The BlogreAd More on PAge 2

Steve Cridland and Tim Bies discuss what you should consider before hiring an architectural photographer.

GEt tO kNOw twO NOrthwEst ArchItEcturAL PhOtOGrAPhErs

The Verona is unusually narrow at 27 1/2” wide while retaining exceptional comfort, making it ideal for home theaters or in the

corner of any room.

The Geneva captivates boardrooms & offices by displaying upholstery or wood veneer on a framed wood back. Custom

sizes and finishes available.

A Versatile New Line Emerges: The Cardin Series

New Samples Constructed

The Cardin Series is meticulously crafted using hand-selected quartered walnut lumber and can be modified to accommodate a range of uses including benches, side tables, or dining tables.

As you savvy readers know, it’s not commonly a good practice to make furniture or cabinetry from solid lumber without running the risk of warping or deflection.

To overcome this challenge, Durante Furniture invested 18 months in working out the design, engineering, and construction processes for this series. Utilizing a system of dowels and a complicated metal structure, we have successfully delivered this piece from dry to humid climates without issue.

Sample viewing, custom sizes, and custom finish options are available upon request.

From The Blog...

Our Exquisite Custom Furniture Aboard M/Y Carpe Diem

In-Progress: Live Edge Fir Dining Table with Matching Benches

Silk upholstered dining chairs Ebonized cherry & polished nickel console Polished stainless steel table

The Skylounge’s silk upholstered sectional sofa features down back cushions, custom finished trays, and a crocodile embossed leather ottoman

This Dining Table for a Southern California client was assembled in our facility to verify fit and is off to our in-house finishing department.

Construction projects, especially custom homes, are constantly in a state of flux and indecision. This is primarily due to the mind-blowing amount of details required to finish a project, but also because teams are constantly determined to improve upon their vision with the client.

It’s also important to bear in m i n d t h a t f r o m conceptualization to client move-in, it’s typical to expect the building process to last at least 18-24 months (or more) on a custom home. Considering how quickly design trends change, sticking to an aesthetic decision for a year or more can be quite difficult.

Often, the design of a project is fluid until the construction schedule necessitates a decision by the construction team and owner. Precious time can be lost in the process of sending drawings and design concepts between the design team, builder, and client for approval.

Mike Sofie, Heidi Beegle, and Bob Shepp are bucking this trend by using powerful 3D modeling programs as ultimate communication and collaboration tools.

The Upper Level uses windows to emphasize the view and allow natural light to permeate

Main Level space planning and the custom entry door’s window ensures views of the Space Needle .

Lower Level includes garage, rotating car display, personal gym, and an accessory suite.

3DKerry Park

Modeling at

Carefully considering each request or suggestion the client makes, OA&I’S team is using their decades of collective design experience to create a truly unique living environment.

The view overlooking Kerry Park is breathtaking and one of the most photographed by tourists in Seattle. Using their expertise in space planning, these two talented designers have repositioned walls and thoughtfully placed furnishings in living areas to ensure that the Space Needle is visible on all three floors & roof top deck. Heidi guided me through the space, pointing out multiple spots throughout the house with the amazing view below.

Bob Shepp has used his 30 years in the construction industry as a superintendent, project manager, and owner’s representative to develop an immensely detailed working three-dimensional model,

incorporating all of their collective design ideas. Calling on his life-long passion for architecture, he brings great enthusiasm while providing a wealth of construction knowledge.

The result is a stunning 3D model allowing the owner the opportunity to fully visualize, approve, and modify the contents of their yet-to-be-constructed interior build-out.

Here’s the best part: Because they’re building the 3D model with their contractor, the feasibility of construction has already been evaluated.

This team has also eliminated the time draining process of sending plans back and forth between multiple entities because they share the construction office together! “This is the first time I’ve ever worked collaboratively like this on a project and the benefits are

apparent. In fact, we weren’t going to take this contract without Bob because his personal passion for the project and construction experience which has been critical to its success up to this point,” Mike Sofie explained.

The owner sees real time saved in the process and once construction begins in March of 2013, the majority of design interpretations and details will be resolved and approved.

“The investment of time up front has saved months and will allow us to focus on solely building what’s already approved,” Bob Shepp says.

The owners allow their team of trusted design and construction professionals to collaborate so that their home is the best it can possibly be, resulting in their family’s satisfaction for years to come.

This is the stunning view from Kerry Park showcased throughout the residence. Image Credit: Bala Sivakumar

Architectural photographs can be the most important part of any project. The pictures can not only highlight design features and show construction details, but also help to evoke an emotion or mood. My curiosity about the people who produce these images and the process behind hiring an architectural photographer led me to Steve Cridland and Tim Bies.

Tim is a Seattle-based photographer and graduate of Detroit’s Center for Creative Studies Commercial and Fine Art Photography programs. Tim was the staff photographer for Olson Kundig Architects for over a decade and worked with world-renowned architectural photographer Balthazar Korab.

Steve, based in Portland, OR, is a graduate of Southern Illinois University’s Fine Arts Photography program. Steve has worked as an architectural photographer for over 30 years, but originally studied interior design at the Illinois Institute of Technology. Steve is unique in that he is often involved in orchestrating photo shoots for yachts that require a full support staff, helicopters, water trucks, and chase boats.

So, what do these talented chaps say you should consider when hiring an architectural photographer?

#1 Look at the photographer’s website and photos.

While looking at the photos, Tim recommends asking yourself, “How well does the photographer illustrate or represent what is shown in the image?” He also suggested trying to remain impartial about the architecture or design while analyzing what you like and don’t like about the photos.

#2 Consider how you want to use the photos.

Steve explained that there are differences in the techniques, setup, and processes that go into various uses.

Images for a web page require a different mindset and time commitment than if a client’s project will be submitted to an architectural trade magazine.

“[Submitting to the trade magazine] has to be done right with the appropriate amount

of time invested in the setup, shoot, and processing of the scene in order to get the desired visual representation or three dimensional scan of the space.”

Steve’s photos that are used to advertise mega yachts also need to connect with potential buyers. To establish that connection, he’ll set up shots that create a mood. “I will take pictures that display a beautiful sunset reflecting off the yacht’s hull, wet footprints upon the deck walking into the cabin, or a photo showing a table with two empty seats and two colorful mixed cocktails on a table overlooking the sea.”

#3 Share the costs of professional photos.

A great way to save money is to split the costs of professional photos between the multiple parties involved in the project. This collaborative effort also saves everyone’s time in preparing the site and coordinating multiple shoots, each requiring days or weeks.

Tim explained, “This discussion should happen early in the process so everyone has the ability to contribute their ideas about what they want the photos to represent.”

This project’s reflective glass walls required extensive planning and was one of Tim’s most difficult shoots.

Get to know

two Northwest

Archi tectura l

Photographers,

Tim Bies and

Steve Cridland.

#4 Before the shoot, prepare the site!

Tim pointed out the importance of knowing the schedules for things like deliveries, window cleaning, and landscaping. The grass and trees should be allowed enough time to grow in and the maintenance should be taken care ahead of time so it doesn’t interrupt the shoot. The project team should also consider having a maintenance contact during the shoot in the event a light needs to be replaced or if something needs to be moved. “I can fix some of these issues in Photoshop,” Tim said, “but I can spend more time on the shoot itself when the grounds are managed effectively and I don’t have to try to keep objects or personnel from interfering in the shots.”

Steve is sometimes tasked with orchestrating the logistical nightmare of aligning the schedules of over 20 people involved in the setup of a mega yacht shoot. This can include captains, maintenance staff, helicopter pilots, and chase boat operators. Steve is often asked what it’s like to ride around in these luxurious yachts. “In reality, I’m in the tiny chase boat next to the big one, freezing my butt off!”

#5 Get involved in the shoot.

Both architectural photographers suggested that when their clients take a vital role in the shoot, the resulting photographs turn out better.

Tim wants his clients to come away from shoots believing that he has captured their vision. “I will never go against a client’s decision of how they want something shot. I view the shoot as a collaboration between myself and the architect, designer, or builder to tell story of the project. I am there as a technician to carry out the technical work of creating the images the client is after, but I’m also there because the client likes my photographic style and the images I create.”

Steve also believes that clients should get involved and would rather have a demanding client over one that doesn’t have strong opinions about the shots. “My favorite thing is when a client and I click on that personal level and we grow to appreciate and respect each other. At that point, the communication becomes better and the shoot becomes part of the design solution, not just an image.”

Tim and Steve both share a similar approach that emphasizes customer service and the importance of a personal connection with their clients.

Like many architects, designers or artists, architectural photographers are creative professionals that have a deep and personal bond with their work. Long after a project is finished, the photos become the final record of the work and vision of everyone involved. The passion and experience of architectural photographers like Tim and Steve help to make this possible.

Tim’s website:

Steve’s website:

“This image of the yacht Odessa leaving Roche Harbor uses beautiful light. Simple, but powerful,” says Steve.

http://www.timbiesphotography.com

http://www.cridlandphoto.com

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Website:

Email:

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tyson@tjlincorporated.com

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Did you know that modern-day wood veneering dates all the way back to ancient Egyptian furniture and sarcophagi?

Trees were scarce in the Nile region and were carefully cut into thin slices in order to get maximum yield.

Quarterslice is the quarterly newsletter of TJL Incorporated. If you wish to have a story or project featured in one of our upcoming issues, please get in touch.