q1 quarterly feature round up webinar 2016
TRANSCRIPT
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Quarterly Feature Round-Up
Arjun NairDirector, Product Management,Marketo
Frank PassantinoProduct Manager,Marketo
Justin CoopermanSenior Product Manager,Marketo
Hosted by Marketo Product Management
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Facebook Lead AdsFrank PassantinoProduct Manager
January, 2016
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Facebook Lead Ads is a new Ad unit type that allows a marketer to specify a set of questions to capture additional lead information within the Ad
Unit without leaving Facebook.
Facebook Lead Ads
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Facebook Lead Ads - Flow
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Marketo-Facebook Lead Ads Integration• Automatically create/update lead records in Marketo
from Lead Ad form completion
• Custom mapping of answers in Lead Ad Forms to lead attributes
• Trigger follow up actions using new activity type• Fills out Facebook Lead Ads Form
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Marketo-Facebook Lead Ads Integration
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Marketo-Facebook Lead Ads Integration
Setup Documentation available on docs.marketo.com
https://docs.marketo.com/display/DOCS/Set+Up+Facebook+Lead+Ads
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Demo
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Web Personalization (RTP)
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Schedule Campaigns
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Schedule Campaigns
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Schedule Campaigns
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Schedule Campaigns• Scheduled Status• Click on Scheduler icon to edit• Will change to Paused after End Date
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Custom Objects
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Custom Object Enhancements• Used by Tab
• Have up-to two link fields in a Custom Object• This enables the ability to create Many to Many relationships between the
lead/Account and a Custom Object
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Lead Database
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Email Program Head Start
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Questions?