A media institution is an established, often-profit based organization that deals in the creation and distribution of advertising, entertainment and information services.

Some of the most popular media distributors these days are IPC Media, Bauer and Immediate Media co. They have all a big number of readers and are distributors of big magazines in a lot of different categories.

I chose Bauer Media as a distributor for my magazine because it has a lot of experience and knowledge, and they distributor magazines that has a lot in common with my magazine. Because of their reputation they will find ways to sell my magazine even though they distributor big magazines like Kerrang, Q and Mojo etc. Bauer has a lot of different contacts and can help me to get in touch with big celebrities and get interesting interviews to have in my magazine. They can help me establish my magazine and make it better and better.

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognized and rewarded as being industry innovators.Their business is built on influential media brands with millions of personal relationships with engaged readers and listeners.

Their mission:“Our aim is to connect audiences with excellent content through our broad multi-touchpoint brand platforms.  Wherever, whenever and however they want”“Winning Together Through Passion, Innovation and Speed”We will grow and win only by working together • We will relentlessly seek out new ideas and develop existing products • We will always be driven by our customers and their changing

needs • We will respect and trust one another • Innovation and excellence will be at the heart of everything we do.

Their strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want, and their wide portfolio of influential brands gives them advantages over pure play magazine or radio competitors