putting growth oriented design at the heart of your product
TRANSCRIPT
Putting growth oriented design
at the ♡ of your product.
Jacek Michael Gre @jgrebski
what is growth oriented design?
it’s the crossroads of
goal
brand
name, term, design, symbol, or any other feature that identifies one seller's product
distinct from those of other sellers.
vocal without being loud; sophisticated and stylized; clean, stylish, & modern with a dash of vintage.
young, playful and whimsical; sophisticated and stylized; connected & reinforcing of brand + product.
young
playful
connecting
brand is foundation
goals
we want to get our users
we want 20,000,000 users
we want 8% inc. in sales
we want intl. expansion
we want to flip this bitch
1thing
experience
omg that was amazing
omg that was horrible
did you hear about product?
95% shared the :(
source: marketingcharts
87% shared the :)
source: marketingcharts
but : bad respondents were 50% more likely to share experiences on social media than those who
had good ones, and 54% who had a poor experience said they shared it more than 5 times.
source: marketingcharts
experience
DONT FUDGE IT UP!
define marketing
marketing + design?
shorten scale times
reinforce
don’t
collect data
apply it to product IA
apply it to marketing IA
design is constant
design is in content
design is on social
design is in your email
design is in the product
design automation
be creative
always reinforce
growth oriented design is
goal
goal
goal
goal
goal UP
thank you!http://swarmnyc.com @jgrebski || @swarmnyc