putting data science at the heart of business

Xpertise Recruitment

Data Science IT Leaders EventNottingham – November 2015

Data Science Hiring Trends

• Indeed.com’s chief economist - job postings for data scientists grew 57% for the first quarter this year compared to the year-ago quarter (May 2015)

• Searches for data scientist grew 73.5% for the same period.

• The top-paying job listings at Facebook and LinkedIn are for data scientists

Data Science Hiring Trends

At the heart of business transformation

Royal Mail’s Journey into Advanced Data & Analytics

Andy McMurtrieHead of Business Intelligence for ParcelsGroup Business IntelligenceRoyal Mail plc

Welcome to the Data Century

• Where the world's largest taxi company, owns no vehicles.

• Where the world's most popular media owner, creates no content.

• Where the most valuable retailer, has no inventory.

• Where the world's largest accommodation provider, owns no real estate.

Where will you be in one, three, five years time?

Data Strategy isn’t…

…hiring a load of data scientists & Qlikview developers

A thriving business in a dynamic and highly competitive industry…

Managing the decline in UK letter volumes: -6.8% p.a. 2008-2013 UK parcels market volume growth:

+3.7% 2008-2013

Working to improve efficiency & deliver exceptional customer experience

Massive Data Potential

One of UK’s largest

call centre

40,000+vehicles

£2.5B goods and services

procured from >7,000

suppliers

Operational Efficiency

Fleet / fuel Optimisation

Procurement Analytics

Customer Analytics

13 billion letters

delivered

1 billion parcels

140,000 people

A step change

Data Decision Makers

Data Driven Strategy & Investment

✓ Business drivers

✓ C-Level Buy In

✓ Investment: Talent & Technology

Delivering on the Strategy

• Talent, Team & Organisation

• Process

• Getting to the

The ingredients for a high performance car (…or team!)

Data ScienceThe Engine

The ingredients for a high performance car (…or team!)

Data ScienceThe EngineBusiness Analysis

Moving things forward for the business

Solutions & DeliveryHolding it all together

Data EngineeringMaking the solution

roadworthy

The BusinessBusiness drivers &

value

A multidiscipline team

Organised to be effective

?

Review & Benefits Realisation

Data Product Delivery

Insight to ActionBusiness Incubator Qualification

Weeks 6-8 Weeks 12-nWeeks 1-4 Weeks 4-6

Lead Generation

Data Science

Solution

Delivery

Stage Gates:•Peer Review & Quality Control•Value assessment

Data Consulting: Data Strategy, Business Analysis, Engagement/Comms, Project Management, Benefits Realisation

From idea to value

Delivering on the investment

Data Science & Advanced Analytics:•Customer churn•Product recommendation

Data Insight & Visualisation:•Source of truth, trusted enterprise data

Data at the heart of decision-making, products & services

The journey continues

Thank You!

Andy [email protected] me on LinkedIn (there aren’t many Andrew McMurtries at Royal Mail…)

mailto:[email protected]

Confidential

Putting Data Science at the heart of business decisions

Dan KellettDirector, Data Science

kellettboy1kellettdan

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The business problem should be core to everything a Data Scientist does

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What is the business problem you are trying to solve?

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What data are available to solve the problem & do you trust it?

Data Scientist Sandpit

Open Data

Customer Datamarts

Credit Bureau Data

Website Traffic

Simulated Data

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Choosing a technique to solve the problem

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How will the analysis be carried out?

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Text mining agent notes allow us to identify customers in vulnerable situations to ensure we offer the appropriate support

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CherryPicker automates a scan for key words in a range on online news websites to present potential leads to fraud investigators

BodyText: ‘ Dan Kellett, the director in charge of Capital One\u2019s UK datalab team, was concerned today to find his name included in a list of fraudsters accused of conning members of the IT architecture team currently seconded to the data lab ’,‘ Mr Kellett claimed that the accusations of running a scam during the Tuesday Bake Club, made in an anonymous post on the Pulse website, were completely unfounded. ’,‘ \u201ci\u2019m not a hacker,\u201d claimed Mr Kellett. \u201cMy team has been duped into thinking that I deliberately purchased Mr Kipling\u2019s Cherry Bakewells and passed them off as my own during the charity event in aid of Comic Relief.\u201d ’

FraudKeywords: ‘scam’, ‘duped’ , ‘hacker’MerchantKeywords: ‘fraudsters’, ‘scam’, ‘conning’Names:

‘Dan’ ‘Kellett’ ‘Mr’ ‘Kellett’ ‘Tuesday’ ‘Bake’‘Bake’ ‘Club’ ‘Mr’ ‘Kellett’ ‘Cherry’ ‘Bakewells’

URL: ‘http://www.madeitup.com/notnews/garbage/teststory-2015-03-13.html’

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The account tracker application allows us to understand a customer’s journey instantly

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The combined skills of a Data Science team have allowed us to unlock the potential insights from data

Data Product Design

Coding

Technology Architecture

Statistical Modelling

UK Data Science

StatisticiansNew Hires

Data AnalystsIT / Comp Sci

Business Understanding

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Thank you