pubcon 2013 - post mortem banned site forensics
TRANSCRIPT
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SEO ForensicsPresented by:
Brian McDowellDirector of Search Intelligence
Conductor, Inc
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THE CONDUCTOR TEAM
2
WHO WE ARE•Founded in 2006•Offices in New York and San Francisco
SEO LEADERSHIP•150+ pieces of SEO thought leadership in 2012•C3, the largest user conference in enterprise SEO•Dedicated to raising the profile of search marketers
CONDUCTOR SEARCHLIGHT•Supporting SEO success for over 5,000 leading brands•$4.5B in SEO revenue under management•6TB of SEO data collected weekly
@Conductor
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AGENDA SLIDE
WHY WAS I BANNED?
CASE STUDY – FILTERED BY REDESIGN
CASE STUDY – IMPACT/RECOVERY OF A LINK PENALTY
GRASS ROOTS FORENSICS TOOLS
CASE STUDY – FILTERED BY IT LIMITATIONS
@Conductor
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Penalty vs Filter
http://gg.tigweb.org/yarinos/6606/
@Conductor
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Penalty Case Study
http://www.youtube.com/watch?v=ES01L4xjSXE&feature=player_embedded#t=0
@Conductor
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Traffic by Search Engine
@Conductor
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Unique Landing Pages by SE
@Conductor
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Webmaster Tools Necessity
http://razorfishsearch.com/2013/08/15/anatomy-lesson-a-look-inside-google-webmaster-tools/
@Conductor
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SEO Platform
@Conductor
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Russ Jones, CTO Virante
Technical Resource
@Conductor
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Backlink Analysis
@Conductor
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Webmaster Tools Notifications
http://www.business2community.com/seo/google-helps-with-those-webmaster-tools-messages-0229579
@Conductor
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Webmaster Tools Notifications
@Conductor
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Webmaster Tools Notifications
@Conductor
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Webmaster Tools Notifications
@Conductor
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Webmaster Tools Notifications
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Filter
@Conductor
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@Conductor
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@Conductor
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@Conductor
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Penalty Case Study
@Conductor
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Clean Up & Reconsideration
http://galacommunity.org/archives/782
@Conductor
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THANK YOU
We are hiring!http://www.conductor.com/about/careers
BRIAN MCDOWELLDirector of Search Intelligence
Conductor, Inc