proteas athens startup weekend
TRANSCRIPT
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PROthrombin Time Electronic ASsistant
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Patients Venous Thrombosis
Strokes
Pulmonary Embolism
Artificial Aortic Valve
Arterial Embolism
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HISTORY
STOCK & DOSAGE
REMINDERS FIND A LAB
COMMUNITY
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Collecting statistical data for better future
treatments
Creating a network-community between
patients
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Niche business strategy: narrow-scope segment of the market with
customer-oriented service. Software-as-a-service approach.
Market Entry Point: Distribution to the end-user through the web
POS and mobile application markets.
Size of the Market: 100.000.000 globally
Target group: Patients who receive a blood-regulating,
anticoagulant medication.
PRO.T.E.AS
MARKETING PLAN
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Competitive advantage : Introducing an innovative service to a very specific market segment. A unique service to facilitate and optimize the anticoagulant medication treatment and monitoring.
No sufficient bargaining power of suppliers
Not known substitute services
until now
Not known existing rivalry competitors
No sufficient bargaining power of
customers
• Low switching costs • Expected Retaliation
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Business Model
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NUMBERS…
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SWOT Analysis
S No fixed costs Low operating costs High Added Value Database
W Easily initiated
business model Legal regulations
T No entry barriers Low switching costs Emerging Competition
O
Data harvesting for new medications New Market Business model adaptable to possible competition
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A challenging future…
MAKE IT HAPPEN HELP LAUNCH
IGNITE FURTHER MED APPS
ELDERLY PATIENTS
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THANK YOU MENTORS & ORGANIZERS
MARIOS BIKOS ~ THRASYVOULOS KARYDIS ~ FILIPPOS KALLIARAS NIKOS BARBAKOS ~ THANASIS PARASCHOS
TEAM
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PROthrombin Time Electronic ASsistant