proprietary and confidential | 1 delivering the moment selenionext platform update for tv everywhere...
TRANSCRIPT
proprietary and confidential | 1Delivering the Moment
SelenioNext Platform Update for TV EverywhereAlon Loewy – Senior Product Manager
proprietary and confidential | 2Delivering the Moment
SelenioNext v1.1
proprietary and confidential | 3
End-to-End Solution
Command and Control
Branding& Graphics
D/ASync
Cross-convert
Playout
Video TranscodingAudio Transcoding
Supported and Enabled by Global Services
BillingTrafficRightsAd SalesCampaigns
Audio/VideoEncoding
SelenioEdge
ABR
SelenioNextNetworking
Management & Tools
Velocity
Versio
Workflow Management
Test & Measurement
Compression
Selenio Platinum
Nexio
Versio Selenio
Digital AssetManagementAutomationAnalytics
Multiviewers
Routers IntegratedPlayout
Editing
MasterControl
Multiplexing
Software Encoding & Transcoding
SelenioFlex
TransmissionTV TransmittersRadio Transmitters
STL Audio NetworkingStudio Consoles
Terrestrial TV
Satellite TV
Cable TV
Internet/OTT
Mobile TV
Smart Devices
Terrestrial RadioVideotek Magellan
Selenio MCP
BackhaulTransport
Xenio
Media Apps
Nexio
AutomationSoftware Encoding
& Transcoding
SelenioFlex
Media Server
Storage Archive
Xenio
Nexio
Workflow Suites
Edge Streaming
Caching
Fast Channel Change
Packaging
Encryption
Origin Server
Landmark
Playout & AutomationNetworking
DecodingDemodulation
DecryptionSync/Conversion
Network Adaptation
proprietary and confidential | 4
MultiscreenDevices/TVs
Traditional STB/TV’s
Linear/On-Demand CompressionPrimary
Distribution
Imagine TV Everywhere SolutionAcquisition
Linear Encoders Linear Muxing
Linear Transcode
SelenioICEMPEG-2
SelenioNEXTh.264
Distribution
Cable QAM
Satellite Modulator
DSL
VOD Transcoding
SelenioFlex File
(MPEG-2/h.264)
Distribution
Local CDN
SelenioEdge
Satellite/Decrypt
Decode
ATM/DS-3
Selenio MCPDEM
Selenio MCPDEC2J2K
Selenio MCPNET
OTA
External CDN
SelenioFlex File h.264/HEVC ABR
SelenioNEXTh.264 ABR
Selenio MCPMDX2
(SPTS and Statmux,
encryption)
Selenio MCPENC1
(MPEG-2/h.264)
SelenioFlex Liveh.264 ABR
proprietary and confidential | 5
Increase SD density to the maximum limit • Double density for SD linear and SD ABR on Dell R720 2RU server, Ivybridge
VQ improvements• Lookahead • Dynamic GOP structure• Demo ready end of August
Usability improvements in the user interface (BMS) Add functionality to the transcoder & packager• Add Nielsen ID3 tagging• Support additional formats: RTMP, Smooth Streaming, DASH
SelenioNext v1.1 Value Propositions
proprietary and confidential | 6
Support full capacity in SD use cases: ABR and linear• Applicable only to new platform – Ivybridge based server
DVB subtitle burn in – must have for European markets User Interface (BMS) enhancements Packager enhancements• Support additional formats: RTMP, Smooth Streaming, DASH• Allow multiple audio PIDs per group• Support audio only profile as part of a group • Audio only slide insertion
Streams viewer – supports all formats VQ improvements, Nielsen ID3 tagging, Music channels (to be released later on)
SelenioNext v1.1 New Features at a glance
proprietary and confidential | 7
First Beta phase started
Second Beta phase to start on August 28, additional features:• Music channels support• VQ: lookahead, dynamic GOP structure
General Availability on Oct 5, additional features:• Nielsen ID3 tagging • Mediaroom certification
SelenioNext v1.1 Timeline
proprietary and confidential | 8
Full capacity on Dell R720 platform• Support Ivybridge based server• Support 4 cards for HD and SD
• Transcoding up to 240 audio stereo PIDs
SelenioNext v1.1 Features – First Beta (1/3)
Application Max sessions
Linear HD 160
Linear SD 480
ABR HD 320 profiles
ABR SD 640 profiles
proprietary and confidential | 9
DVB subtitle burn-in• Enable the user to select a single DVB subtitle PID from a group of such PIDs and burn it
onto the video PID• Applied to all sessions in the ABR group
DASH support Native RTMP support Microsoft Smooth Streaming support (local files) Internal Akamai qualification for HLS and RTMP Support multiple audio streams per group in different formats• HLS, DASH, Smooth Streaming support up to 6 audio PIDs• (RTMP supports a single audio PID)
Still image in audio only stream• The packager can add a user uploaded image from BMS to an audio only stream
SelenioNext v1.1 Features – First Beta (2/3)
proprietary and confidential | 10
User Interface (BMS) enhancements:• New streams viewer page• Port link status, type and utilization• Export to template• Multiple selection• Physical interface management• Security: RADIUS server setup• Health signal on packager• Auto generated group name in the packager• Easy installation• Pre-mapping/add service dialog• Support all new packager formats
SelenioNext v1.1 Features – First Beta (3/3)
proprietary and confidential | 11
BMS Main Screen
proprietary and confidential | 12
Streams viewer, accessible from every package (right click) Plays all supported formats• HLS• RTMP• DASH• Smooth Streaming
Key BMS Enhancements (1)
proprietary and confidential | 13
Multiple selection Packager health
Key BMS Enhancements (2)
proprietary and confidential | 14
Pre- mapping dialog User drags an input program to processing tree server A quick setup dialog opens, saves configuration time:
Key BMS Enhancements (3)
proprietary and confidential | 15
New HW Part Numbers
Model Number Description
NVP-HW-2UAP-I10 Next 2U Chassis with 10GB NIC (AC Power) - Ivybridge. 2RU server with 4 PCI Expansion slots. Includes 1+1 redundant AC power, dual E5-2680v2 processors, 64GB RAM, 160GB MLC SSD
NVP-HW-2UDP-I10 Next 2U Chassis with 10GB NIC (DC Power) - Ivybridge. 2RU server with 4 PCI Expansion slots. Includes 1+1 redundant DC power, dual E5-2680v2 processors, 64GB RAM, 160GB MLC SSD
SNX-HW-BSVR1-I Next Blade Server - Ivybridge. Intel IvyBridge-based WS460c Blade Server (dual E5-2620v2, 32GB RAM)
SNX-HW-PCWS460 HP Blade WS460c PCI Power Cable
proprietary and confidential | 16Delivering the Moment
SelenioEdge v1.0Alon Loewy – Senior Product Manager
proprietary and confidential | 17
End-to-End Solution
Command and Control
Branding& Graphics
D/ASync
Cross-convert
Playout
Video TranscodingAudio Transcoding
Supported and Enabled by Global Services
BillingTrafficRightsAd SalesCampaigns
Audio/VideoEncoding
SelenioEdge
ABR
SelenioNextNetworking
Management & Tools
Velocity
Versio
Workflow Management
Test & Measurement
Compression
Selenio Platinum
Nexio
Versio Selenio
Digital AssetManagementAutomationAnalytics
Multiviewers
Routers IntegratedPlayout
Editing
MasterControl
Multiplexing
Software Encoding & Transcoding
SelenioFlex
TransmissionTV TransmittersRadio Transmitters
STL Audio NetworkingStudio Consoles
Terrestrial TV
Satellite TV
Cable TV
Internet/OTT
Mobile TV
Smart Devices
Terrestrial RadioVideotek Magellan
Selenio MCP
BackhaulTransport
Xenio
Media Apps
Nexio
AutomationSoftware Encoding
& Transcoding
SelenioFlex
Media Server
Storage Archive
Xenio
Nexio
Workflow Suites
Edge Streaming
Caching
Fast Channel Change
Packaging
Encryption
Origin Server
Landmark
Playout & AutomationNetworking
DecodingDemodulation
DecryptionSync/Conversion
Network Adaptation
proprietary and confidential | 18
MultiscreenDevices/TVs
Traditional STB/TV’s
Linear/On-Demand CompressionPrimary
Distribution
Imagine TV Everywhere SolutionAcquisition
Linear Encoders Linear Muxing
Linear Transcode
SelenioICEMPEG-2
SelenioNEXTh.264
Distribution
Cable QAM
Satellite Modulator
DSL
VOD Transcoding
SelenioFlex File
(MPEG-2/h.264)
Distribution
Local CDN
SelenioEdge
Satellite/Decrypt
Decode
ATM/DS-3
Selenio MCPDEM
Selenio MCPDEC2J2K
Selenio MCPNET
OTA
External CDN
SelenioFlex File h.264/HEVC ABR
SelenioNEXTh.264 ABR
Selenio MCPMDX2
(SPTS and Statmux,
encryption)
Selenio MCPENC1
(MPEG-2/h.264)
SelenioFlex Liveh.264 ABR
proprietary and confidential | 19
CDN – Content Delivery Network• A network of geographically dispersed servers• Each CDN node (also called Edge Server) caches the content • When a user requests content, the node closest in proximity to user will deliver it• Improves user experience in terms of speed– Reduces the load on the origin server – Shortens connection distance
Bottom line: The goal of a CDN is to serve content to end-users with high availability and high performance
What is a CDN?
proprietary and confidential | 20
CDNs ensure users download data from servers that are closest in geographical proximity.
proprietary and confidential | 21
CDN – Content Delivery Network•
Shorter distance, faster speed and better user experience
proprietary and confidential | 22
SelenioEdge™ Value Propositions
Features 2RU Server Profile Caching Redundant PSU 10 Gbps connectivity Support for up to 3K concurrent
user connections Multi sourced origins HTTP Proxy
Benefits Flexibility – Easy to add client capacity
with additional SelenioEdge servers Protection – Servers are self monitoring
for errors and designed to self recover Faster client access – By providing edge
based caching you can improve client access and user experience
Scalable- With load balancing SelenioEdge servers the network can maintain even loading
proprietary and confidential | 23
Main role is to be an HTTP proxy to the origin (transcoder) server
What is SelenioEdge?
proprietary and confidential | 24
SelenioEdge Deployment Example
The Challenge Deploy a small size CDN
How We Helped
Benefits
Designed and implemented an Edge server solution to complement the transcoder/origin server
Integrated solution with a single POC for support Single vendor to contact for any issues Good density and price
Other Potential Customers Any customer wishing to build a small size CDN of up
to 50K users
IPTV provider in CALA region The customer wanted an enhancement
to their IPTV solution Initially deployed 2 SelenioEdge servers Now we are bidding for the expansion
project
proprietary and confidential | 25
SelenioEdge Deployment Diagram
proprietary and confidential | 26
A minimal SelenioEdge system includes one of the two HW options above (AC or DC power) and the SW license.
A SW license must be applied to a single server.
Part Numbers (New Scheme)
Model Number Description
SNX-HW-2UAE-I10 SelenioNext 2U Chassis with 10GB NIC (AC Power) - Ivybridge, Edge Streaming. 2RU server with 1+1 redundant AC power, dual E5-2620v2 processors, 64GB RAM, 160GB MLC SSD
SNX-HW-2UDE-I10 SelenioNext 2U Chassis with 10GB NIC (DC Power) - Ivybridge, Edge Streaming. 2RU server with 1+1 redundant DC power, dual E5-2620v2 processors, 64GB RAM, 160GB MLC SSD
SNX-SW-ELS-10A SelenioNext Edge Live Streaming License. Software license to enable HTTP Live Streaming (HLS) Adaptive Bit Rate to client devices. Supports up to 10Gbps. Must be applied to single server
proprietary and confidential | 27
Maximum amount of clients that was qualified is 3000 at 2.5 Mbps Scalable – up to 50K users • Multi layered cache for over 10K users:
SelenioEdge Capacity
proprietary and confidential | 28
Competitive Matrix & Positioning
Imagine
SelenioEdgeWowza
Wowza Media ServerAnevia
ViaMotionSeawell
SpectrumEdgewareOrbit 3020
CiscoCDE-250
Density3K @ 2.5Mbps( 1.0)6K @ 2.5 Mbps(1.1)
Server specific / Not commited 10Gbps 3 Gbps / 2000 sessions 40 Gbps 40 Gbps (2RU)
Users management None None Full Policy enformcent Enhanced users managementEnhanced users management
Streaming OutputHLSDASH , MSS (1.1) All available protocols
MSS,HDS,HLS,DASH (all variants),FTP,WebDav MSS,HLS,HDS
RTP/HLS,MSS,HDS,Widevine,Progressive HHTP RTP,RTSP,HLS,RTMP,MSS
Analytics Full statistics (1.1)Connections/Server utilization (ver 4.0 and only) Skyline integration
Session details record,By protocol/type/throughput
Full Statistics ("Convoy Software")
Full Statistics ("Analytic server")
Ad insertion No No ESAM,SCTE-130,VAST/VMAP SCTE-30/DVS629 SCTE-30,35,130Load-balancer No Yes Yes Yes No Supports in their routerIPv6 No Yes Yes Yes Not specified Yes
SelenioEdge: Low cost solution for small operators wishing to build their own CDN High capacity supported (3K users @2.5 Mbps)• Targeting 6K users @2.5Mbps on next release
Advantage of buying end to end solution from a single vendor
proprietary and confidential | 29
Analytics• Review of all viewed programs• Number of clients per program• Most viewed profiles• Trending data for profiles, programs• Usage over time and peak
Management• SNMP support• Support within Magellan NMS
SelenioEdge Roadmap (POI Q4 CY2014)
SelenioNextSelenioNext
SelenioNext
SelenioEdge
SelenioEdge
SelenioEdge
SelenioEdge
Load Balancer Multiscreen
Devices/TVs
Magellan NMS
proprietary and confidential | 30
Server is Dell R720 • Form factor: 2RU• CPU: Dual E5-2620v2 (Ivybridge)• Memory: 64 GB • HDD: 160GB SSD• Network interfaces: management 1G, iDRAC (out of band management), 4x10G ports
(data)• Dual, Hot-plug, Redundant Power Supply (1+1), AC or DC
SelenioEdge HW Platform