property of mtrip llc ● ● 303.722.7346 confidential information 1 interpreting &...
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Property of MTRiP LLC ● www.mtrip.org ● 303.722.7346
Confidential Information1
Interpreting & UnderstandingMTRiP Reports
“What you Ought to Know”
MTRiP Product Deep Dive
Data Driven Decision Making
DATA
INFORMATION
KNOWLEDGE
STRATEGY
IMPLEMENT
TRACK(internal)
Research(External)
2Property of MTRiP LLC ● www.mtrip.org ● 303.722.7346 Confidential Information
1. Econometrics – brief glimpse 2. Reservation Activity Outlook 3. Multi-Destination Comparative Report 4. Daily Occupancy Report 5. Locating the Products online 6. Participation
3Property of MTRiP LLC ● www.mtrip.org ● 303.722.7346 Confidential Information
Interpreting MTRiP Reports“What You Ought to Know”
What You Need to Know about Current Events
Global, Economic and Market News Gathered from Far and Wide…. Edited for Mountain Travel Focus Published Weekly on Mondays Archived and Indexed
Fastest way to track what’s happening…..
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Mountain Travel News
Property of MTRiP LLC ● www.mtrip.org ● 303.722.7346 ● Confidential Information 5
1. Econometrics – brief glimpse 2. Reservation Activity Outlook 3. Multi-Destination Comparative Report 4. Daily Occupancy Report 5. Locating the Products online 6. Participation
6Property of MTRiP LLC ● www.mtrip.org ● 303.722.7346 Confidential Information
Interpreting MTRiP Reports“What You Ought to Know”
7Property of MTRiP LLC ● www.mtrip.org ● 303.722.7346 Confidential Information
Interpreting MTRiP Reports“What You Ought to Know”
Reservatons Activity Outlook
Tracks Occupancy, ADR and RevPar Looks Forward 6 Months, back 6 Months Compares Current Res on the Books to Previous
Year to Date, and Last Season’s End Uses Standard Metrics for Comparative Purposes Resulting Reports Offer:
Property Internal Pace Property vs Comp Set Resort Wide Aggregation Daily Occupancy Option Full Aggregate Comparison
Anticipate the Future, Track the Past;Individually or against the Competition
Reservation Activity Outlook Report Set
Interpreting the Report
Standard Year over Year Comparison
8Property of MTRiP LLC ●
www.mtrip.org ● 303.722.7346 Confidential Information
Calendar is Bisected at the ‘as of’ date: Historic Actual on the left & On-The-Books on the
right.
9Property of MTRiP LLC ●
www.mtrip.org ● 303.722.7346 Confidential Information
Reservation Activity Outlook Report Set
Interpreting the Report
“Current Year” data is added Historic on left & OTB on right
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www.mtrip.org ● 303.722.7346 Confidential Information
Reservation Activity Outlook Report Set
Interpreting the Report
“Prior Year” data as of the same month last yearHistoric on the left & OTB on the right
11Property of MTRiP LLC ●
www.mtrip.org ● 303.722.7346 Confidential Information
Reservation Activity Outlook Report Set
Interpreting the Report
Year over Year % Variance as a red line
12Property of MTRiP LLC ●
www.mtrip.org ● 303.722.7346 Confidential Information
Reservation Activity Outlook Report Set
Interpreting the Report
Prior Year Actuals are stacked on the Prio year OTB data set, providing pacing info
13Property of MTRiP LLC ●
www.mtrip.org ● 303.722.7346 Confidential Information
Reservation Activity Outlook Report Set
Interpreting the Report
Reservation Activity Outlook SetIndex:
Reservations Activity OutlookPacing Charts
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www.mtrip.org ● 303.722.7346 Confidential Information
Occupancy / Booking Pace Data
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Confidential Information
Reservation Activity Outlook Report Set
Interpreting the Report
Occupancy for Current Year as of 60 Days past
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Confidential Information
Reservation Activity Outlook Report Set
Interpreting the Report
Occupancy As Of the Report Date Added
17Property of MTRiP LLC ● www.mtrip.org ● 303.722.7346 ●
Confidential Information
Reservation Activity Outlook Report Set
Interpreting the Report
Prior Year Data Added
18Property of MTRiP LLC ● www.mtrip.org ● 303.722.7346 ●
Confidential Information
Reservation Activity Outlook Report Set
Interpreting the Report
Historic Actual Data Added
19Property of MTRiP LLC ● www.mtrip.org ● 303.722.7346 ●
Confidential Information
Reservation Activity Outlook Report Set
Interpreting the Report
Destination Comparative Report SetIndex
Multi-Destination Comparative ReportStandard Charts
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Benchmark Report SetMulti-Destination Comparative Report
#1: Your Destination Occupancy and ADR vs all Others
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Benchmark Report SetMulti-Destination Comparative Report
#2: Year Over Year Variance Comparison
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Destination Comparative Report SetIndex
Daily Occupancy ReportsStandard Charts
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Benchmark Report SetDaily Occupancy Report
#1: Standard Year over Year Comparison
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Benchmark Report SetDaily Occupancy Report
#2: Current Year Daily Occupancy Rates
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Benchmark Report SetDaily Occupancy Report
#3: Add Prior Year Occupancy Rates
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Benchmark Report SetDaily Occupancy Report
#4: Year over Year Variance is added
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Benchmark Report SetDaily Occupancy Report
#5: Add Historic Actual Occupancy
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Benchmark Report SetDaily Occupancy Report
#6: Year over Year Variance as of 30 Days Ago
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