property direct cv jan 2017

SINCE 1997

PROPERTY DIRECT

Apartment & Town Home Specialists

BRISBANE

Since 1997, Property Direct Pty Ltd has brought to Brisbane a wide ranging

mix of residential developments and today can proudly boast over 5500

new local property sales.

Our local success is one of the highest proportions if not the highest proportion

of Brisbane sales in the Brisbane project marketing marketplace. We do not outsource

our selling to costly - increasingly risky 3rd parties.

Our 5500+ local sales can only be achieved cost effectively with a clear understanding

of the Brisbane property marketplace, cost effective marketing tools backed up by a

well-trained local sales team to compliment the developments release.

Thank you for reviewing our CV and we welcome discussions on your next

residential development.

TIM FRASERPARTNER & PROJECTS MANAGER

[email protected]

0411 500 080

DAVID BEARD MANAGING DIRECTOR

[email protected]

0413 12 12 13

Welcome

SINCE 1997

PROPERTY DIRECT

SINCE 1997

PROPERTY DIRECT

PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS

Property Direct Pty Ltd – Property Direct- is a 3 time BRW Awarded property business that commenced in 1997 in Brisbane and has almost exclusively focused on delivering new residential projects for local consumption. Our widely respected and awarded company has brought to the market a wide variety of residential projects and sold more than 5,500 new apartments and town homes, 90% of which have been to local buyers

As Brisbane property buyers needs and preferences have changed, so have we. These trends have buyers looking outwards from the small apartments in the CBD, to the suburbs where homes are larger and designed for owner occupiers. This can be clearly seen in our ‘past and current project lists’- projects have become more boutique, and are located further away from the CBD.

This trend has also been recognised by the Queensland Government in the latest draft of the SE QLD regional plan stating that “SEQ will take a responsible andsustainable approach to supporting a growing regional population, which could reach six million by the 2040s and more than double from 3.4 million over the next 50 years.”

We encourage you to experience the difference with Property Direct and look forward to providing you with a fast and effective sell down.

Our commitment to servicing our clients and customers is second to none.

The competitive advantage on a project is not the project itself, but the people with experience behind the scenes who know how to service the buyers and acclimatise to changing market conditions and needs.

ABOUT US

THREE TIME BRW FAST COMPANY

. Branding the development to appeal to the correct market demographic.. Size pointing and price pointing properties at design / feasibility stage.. Continually monitoring the market and customizing the campaign to suit.. Networking with a team of experienced and successful consultants.. Creating professional advertising campaigns that work.. Committing dedicated licensed sales professionals for the life span of

each project.. Networking with and farming outside agents for project sales.. Managing the future re-sales (and values) after the original sale has

been made.. Open lines of honest and informative communication.. Direct Mail target to specific suburbs

LET’S WORK TOGETHER TO BRING YOUR PROJECT TO LIFE!Property Direct has a long reputation of consultancy excellence with South East Queensland developers. As project marketers, the team has expanded and diversified to suit market trends and our developers needs, to ultimately be accountable for than just the sell out of a project.

Since 1997, Licensee Property Direct Pty Ltd has sold over 5,500 trouble free apartments and town homes, of which 95% were ‘off the plan’property sales. The company’s sales growth wasrecognised in the BRW Fast 100 list with a ranking of 11th place in 2002, 9th in 2003 and ranging againin 2004. In addition, a top Q400 private company in 2005 and again in 2007.

The team’s project experience, from the Contract Managers, Projects Sales Managers to the Property Direct sales people is simply unrivalled.

Property Direct has extensive experience in the following:

SINCE 1997

PROPERTY DIRECT


LEADERSHIP TEAM

Our team boasts a wealth of experience - we have an envious reputation for developing targeted and effective marketing solutions for developments that deliver results. Our dedicated team uses a uniquely developed approach, we create a complete marketing program, which is tailor-made to match buyers with sellers. Our contracts and development team are followed up by a talented team of sales professionals.

DAVID BEARD JPMANAGING DIRECTOR

Over the past 20 years, Dave has won uncountable awards for success in the real estate business. Dave’s passionand integrity has created one of the largest real estate business’s in Queensland. This success has been recognized with 3 separate BRW Awards and 2 Top Qld 400 Private Company award.

TIM FRASERPARTNER

After working with David on many of Brisbane’s most successful developments in the early 2000’s, including Emporium (Fortitude Valley) and Felix and Aurora (CBD), Tim successfully founded his own company (Niche Realty Pty Ltd) and from 2005 to 2012, was at the helm of many successful developments including, South Central (South Brisbane), Focus (Chermside), The Barracks (Cannon Hill) and more recently, East Village at Cannon Hill.

Tim and David re-merged and bring with them a dedicated and experienced project marketing team.

JO PRINCE-GILLESPROJECT MANAGER

The Jo Prince Gillies name is a high-profile name associated with high end residential real estate, including beautiful beachfront/ waterfront homes, CBD apartments , Penthouses and Islands . Jo’s proven skill as a negotiator has allowed her to represent and manage some of the largest and most prestigious residential developments in Australia.

DONNA BEARDADMINISTRATION

JACQUI CONIASMARKETING MANAGER

ASHLEY NUGENTPROJECT MANAGER

EMMA HOCKINGMARKETING MANAGER

JOE LEONARDI PROJECT MANAGER

SIMON CHIPMANPROJECT MANAGER


GRAHAM GREENPROPERTY SALES MANAGER

SUSANTY LIMSALES EXECUTIVE

MAURIE INFANTIPROJECT MANAGER

Maurie Infanti comes to Property Direct with over 20 years of marketing and sales experience behind him. Having worked in publishing from 1991 to 2006, Maurie then began following his other passion (Real Estate) and forged a successful sales career from 2006 to 2012. He now utilises all his experiences and skills in a Project Management role at Property Direct.

CODY FRASERSALES EXECUTIVE

PETER VAMVAKARISSALES EXECUTIVE

THREE TIME BRW FAST COMPANY

. Branding the development to appeal to the correct market demographic.. Size pointing and price pointing properties at design / feasibility stage.. Continually monitoring the market and customizing the campaign to suit.. Networking with a team of experienced and successful consultants.. Creating professional advertising campaigns that work.. Committing dedicated licensed sales professionals for the life span of

each project.. Networking with and farming outside agents for project sales.. Managing the future re-sales (and values) after the original sale has

been made.. Open lines of honest and informative communication.. Direct Mail target to specific suburbs

LET’S WORK TOGETHER TO BRING YOUR PROJECT TO LIFE!Property Direct has a long reputation of consultancy excellence with South East Queensland developers. As project marketers, the team has expanded and diversified to suit market trends and our developers needs, to ultimately be accountable for than just the sell out of a project.

Since 1997, Licensee Property Direct Pty Ltd has sold over 5,500 trouble free apartments and town homes, of which 95% were ‘off the plan’property sales. The company’s sales growth wasrecognised in the BRW Fast 100 list with a ranking of 11th place in 2002, 9th in 2003 and ranging againin 2004. In addition, a top Q400 private company in 2005 and again in 2007.

The team’s project experience, from the Contract Managers, Projects Sales Managers to the Property Direct sales people is simply unrivalled.

Property Direct has extensive experience in the following:

SINCE 1997

PROPERTY DIRECT


LEADERSHIP TEAM

Our team boasts a wealth of experience - we have an envious reputation for developing targeted and effective marketing solutions for developments that deliver results. Our dedicated team uses a uniquely developed approach, we create a complete marketing program, which is tailor-made to match buyers with sellers. Our contracts and development team are followed up by a talented team of sales professionals.

DAVID BEARD JPMANAGING DIRECTOR

Over the past 20 years, Dave has won uncountable awards for success in the real estate business. Dave’s passionand integrity has created one of the largest real estate business’s in Queensland. This success has been recognized with 3 separate BRW Awards and 2 Top Qld 400 Private Company award.

TIM FRASERPARTNER

After working with David on many of Brisbane’s most successful developments in the early 2000’s, including Emporium (Fortitude Valley) and Felix and Aurora (CBD), Tim successfully founded his own company (Niche Realty Pty Ltd) and from 2005 to 2012, was at the helm of many successful developments including, South Central (South Brisbane), Focus (Chermside), The Barracks (Cannon Hill) and more recently, East Village at Cannon Hill.

Tim and David re-merged and bring with them a dedicated and experienced project marketing team.

JO PRINCE-GILLESPROJECT MANAGER

The Jo Prince Gillies name is a high-profile name associated with high end residential real estate, including beautiful beachfront/ waterfront homes, CBD apartments , Penthouses and Islands . Jo’s proven skill as a negotiator has allowed her to represent and manage some of the largest and most prestigious residential developments in Australia.

DONNA BEARDADMINISTRATION

JACQUI CONIASMARKETING MANAGER

ASHLEY NUGENTPROJECT MANAGER

EMMA HOCKINGMARKETING MANAGER

JOE LEONARDI PROJECT MANAGER

SIMON CHIPMANPROJECT MANAGER


GRAHAM GREENPROPERTY SALES MANAGER

SUSANTY LIMSALES EXECUTIVE

MAURIE INFANTIPROJECT MANAGER

Maurie Infanti comes to Property Direct with over 20 years of marketing and sales experience behind him. Having worked in publishing from 1991 to 2006, Maurie then began following his other passion (Real Estate) and forged a successful sales career from 2006 to 2012. He now utilises all his experiences and skills in a Project Management role at Property Direct.

CODY FRASERSALES EXECUTIVE

PETER VAMVAKARISSALES EXECUTIVE

PROJECTS MANAGER

PD MARKETING NETWORK

Using online media such asLinkedIn and the PD website, along with portals such as realestate.com.au, we ensure maximum exposure of your project to buyers

ONLINE MARKETING CAMPAIGNS

Using partnering companieslike ‘Sign-Up-To’ to accuratelycreate, monitor and customiseEDM campaigns to deliver leads.

EDM MONITORING & LEAD ALERTS

Cost effective socially creativecampaigns to provide relevant information to the public and attract buyers to the project.

PR CAMPAIGNS

Strategically created for yourproject in house & cost effectively. Facebook paid campaigns generate genuine enquiries that our sales staff convert to buyers for your project

FACEBOOKADVERTISING

Well presented sales offices and on- site signage staffed by our highly experiencedsales agents.

EFFECTIVE ON-SITE SALES STRATEGIES

Gaining website traffic and leads through social media sites and Apps for mobile devices.

SOCIAL MEDIA MARKETING & APPS

SINCE 1997

PROPERTY DIRECT


PROVEN MARKETING CAMPAIGNS

Successful marketing campaigns go beyond merely advertising and begin long before the project is ready to release to the market. Each development requires a carefully considered and tailored marketing campaign that involves much more than just placing advertisementsin the local paper.

Along with our own internal database of over 85,000 clients, Property Direct recognise that to be the best, we need to be constantly thinking ‘outside the square’ to deliver new and exciting ways of generating leads and sales.

We have been busy researching alternative cost effective media paths such as:

. . . .. .. .

...just some of the new initiatives by PD to generate leads and reach target markets.

We have successfully helped design, implement and evaluate marketing campaigns for over two billion dollars’ worth of property. At PD, we perform weekly reports tracking advertising spend to ensure a cost effective campaign.

These cost effective marketing budget measures, when combined with a clear direction on the branding and product positioning, signage, and total web solutions, have been proven time and time again - the evidenceis in our results.

Over the next few pages you’ll find but a few examples of different advertising mediums that we can helpimplement for your project.Facebook & SM Campaigns

AdWords Campaigns Video Marketing Electronic Direct Mail (Email and SMS)Company and agent online networks Mobile and Shopping Centre Displays Telemarketing Retargeting Campaigns via Facebook & AdRoll

SINCE 1997

PROPERTY DIRECT


DEVELOPMENT DESCRIPTION YEAR STATUS

Park Hill 60 townhomes in Murarrie 2016 SELLING

Aspect Murarrie 31 apartments 2016 SELLING

Aspect Yeronga 5 townhomes, 22 apartments 2016 SELLING

Breezes On Bardon 25 apartments in Bardon 2016 SELLING

Renzo’s Place 66 apartments in The Gap 2016 SELLING

The Fells 31 apartments in Fortitude Valley 2016 COMING SOON

Allure Residences 28 apartments in Mt Gravatt East 2015 SELLING

Serenity at Garden City 30 apartments in Mt Gravatt East 2015 SELLING

Summerfield 59 terrace homes in Manly 2015 SELLING

Silhouette 35 apartments in Mt Gravatt 2015 SELLING

Elleve 11 apartments in Mt Gravatt East 2015 SELLING

Verde 9 apartments in Murarrie 2015 SELLING

Signature 96 apartments in Michelton 2015 SETTLING

Serendipity 40 apartments in Mt Gravatt 2015 SETTLING

Sonata 39 apartments in Coorparoo 2015 SOLD

Duo 25 apartments in Milton 2015 SOLD

DEVELOPMENT



EDM Town Home and Apartment Campaigns

ENQUIRE HERE

TO ENQUIRE OR REGISTER CALL

JO PRINCE-GILLIES 0448 911 016

8 QUARRY RD ALDERLEY

SINCE 1997

PROJECT MARKETING

39 beautifully appointed boutique apartments Only 4 residences per floorSpacious open plan living Large dine on balconiesChefs kitchenWifi study nookAir conditioning2.7m high ceilings Generous sized bedroomsMaster with ensuite and walk in robe, dual bathrooms CCTV with 7 cameras including basement securityUnderground carparkOnsite managementPet friendly

SPACIOUS 2BED, 2BATHAPTS FROM $425KMOVE IN BY XMAS 2016

2 STUNNING DISPLAY APARTMENTS

LUXURY APARTMENTS SELLING FASTQUALITY FINISHES, POOL & OUTDOOR CINEMA

Construction of this exciting development is close to completion. Popular with owner occupiers and investors alike, the market uptake has been fast and over 70% are sold. However, a great selection of apartments are still available – including some of the largest and best located apartments which feature amazing breezes, endless mountain views, and penthouse level finishes.

ENQUIRE HERE

SIMON CHIPMAN 0473 938 180

SALES & GENERAL ENQURIES CONTACT

NOW OPEN SATURDAYS 12PM TO 2PM

JO PRINCE-GILLIES 0448 911 016

SINCE 1997

PROPERTY DIRECT




SINCE 1997

PROPERTY DIRECT

Online Portal Marketing Campaigns realestate.com.au

SINCE 1997

PROPERTY DIRECT PROVEN MARKETING CAMPAIGNS

21st October 2015 | Category: Commercial, Marketing, News, QLD, Residential, Retail, Transactions | Staff Writer


Social Media Campaigns Facebook promotional campaigns

PROVEN MARKETING CAMPAIGNS PROVEN MARKETING CAMPAIGNS

SINCE 1997

PROPERTY DIRECT

PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS

General Outdoor Advertising SUMMERFIELD Terrace Homes

Project Sales Office Display TRANQUILITY Garden City


SINCE 1997

PROPERTY DIRECT


Website BREEZES ON BARDON Luxury Hilltop Apartments

BREEZESON BARDON

WWW.BREEZESONBARDON.COM

Only 25 Hilltop Luxury 2+3 Bedroom Residences

Electronic and Print Promotion


SINCE 1997

PROPERTY DIRECT


SINCE 1997

PROPERTY DIRECT OUR PAST CAMPAIGNS


SINCE 1997

PROPERTY DIRECT

PO BOX 3847 South Brisbane, QLD, 4101

P +617 3360 7222 F +617 3360 7233w w w.propertydirect.com.au

BRISBANE

property direct cv jan 2017

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