Propaganda Techniques

Review

What does the word propaganda mean, and what does it have to with reading?

Propaganda is the use of ideas, information,language, and rumors to win the reader over toa cause or to hurt an opposing cause. *In propaganda, the author tells only the side

he/she wants people to know.*Propaganda appeals with emotions rather than

intellect.

PropagandaTechniques used to influence opinions,

emotions, attitudes or behavior.

The purpose is to benefit the sponsor.

It appeals to the emotions not the intellect.

It can be negative or positive.The purpose is to persuade.

Propaganda Techniques

• The following is a list of Propaganda Techniques that are commonly used in advertising, politics, etc.

• Techniques can be used in combination, or individually. Here are the most common methods:

Another Foldable

Bandwagon Testimonial

Transfer Snob Appeal

Plain Folks Patriotism

Slogan Name-Calling

Bandwagon Technique

• Bandwagon: • a persuasive technique that invites you to join

the crowd• “Everybody’s doing it!”

Bandwagon Example

Everybody’s doing the Jerk at dances now.

Testimonial Technique

• Testimonial:• Famous person endorses a product, idea, or

person• Musicians, artists, sports, actors/actresses

Testimonial Example

Michael Jordan wears Hanes underwear. Don’t you want to be like Mike?

Transfer Technique

• Transfer:• Positive feelings are connected to a

product/user• Sex appeal• Love/Popularity• Fame, Wealth, and Power

Transfer Example

If you wear Axe cologne, women will be attracted to you…

Snob Appeal

• Snob Appeal:• Aims to flatter; makes assumptions that the

product/idea is better than others…

Snob Example

Only wealthy people vacation at the luxurious Hampton Resort…

Plain Folks

• Plain Folks:• Opposite of snob appeal; practical product for

ordinary people• Ex: “Like a good neighbor, State Farm is there!”

Patriotism

• Patriotism:• Purchase will display love of your country…

Patriotism Example

Fords are built American tough!

Slogan

• Slogan:• A catchword or phrase loaded with emotion;

often sells through repetition• Clever and easy to remember; stays with you

Slogan Example

“Five, five dollar, five dollar footlongs…”

Name-Calling

• Name-Calling:• A way of smearing the opponent; intent is to

damage opponent• Used by politicians and product companies

What type of propaganda?

Give me a break! Give me a break! Break me off a piece of that Kit-Kat bar!

What type of propaganda?

a commercial showing Beyonce’ wearing a certain brand of makeup

What type of propaganda?

A commercial showing a large group of teenagers all showing up to eat at the same fast-food restaurant (because it’s so great, of course)

What type of propaganda?

Captain D’s has a better quality of food and much lower prices than Red Lobster.

What type of propaganda? 1. Obama, dressed in casual clothes, shaking hands

with ordinary people2. Like a good neighbor, State Farm is there!3. It’s finger lickin’ good!4. Everybody gets their coffee from Starbuck’s.5. People who drive Cadillacs are better than people

who drive Neons.6. If you wear Apple Bottom jeans, you will look

slimmer.7. Tom Jones has lied during this campaign.8. the George Forman grill